Seasoned Retail Executive Joins Genesis

BEAVERTON, Ore.--(BUSINESS WIRE)--Genesis Financial Solutions, Inc., a national leader in second-look private label credit programs, today announced that it hired Bob Canfield, formerly Senior Vice-President of Operations for Fred Meyer Jewelers, to lead Client Services for the company’s retail and healthcare lending markets. In this position, Bob will assume responsibility for the development, implementation, and ongoing management of Genesis consumer credit programs for a growing base of retail and healthcare clients.

“The sole purpose of private label credit is to expand customer purchasing power at the retail point-of-sale. Bob has lived that retail experience his entire career and he will help strengthen Genesis’ position as the best secondary lender in the market at increasing sales for our clients.”

Bob Canfield said on his decision to join Genesis: “As a retailer, I selected Genesis in a competitive process as Fred Meyer Jewelers’ secondary lender for customers who were not covered by our primary lending program. I believed their combination of products, technology, and customer service far exceeded the competition, and I was confident they could drive the greatest incremental sales. I’m very excited to now be a part of that team, and expand the benefits of top-shelf secondary lending to a broad range of clients and vertical markets.”

Genesis’ private label business has been expanding rapidly and is currently available in more than 2,000 retail locations nationwide, under various brands, with programs which often mirror the retailers’ primary private label program for a seamless in-store experience.

“Bob’s thirty-plus years of success in retail operations are a tremendous asset to Genesis,” said Patrick Moore, Chief Operating Officer for Genesis. “The sole purpose of private label credit is to expand customer purchasing power at the retail point-of-sale. Bob has lived that retail experience his entire career and he will help strengthen Genesis’ position as the best secondary lender in the market at increasing sales for our clients.”

About Genesis Financial Solutions, Inc. (www.genesis-fs.com): Genesis Financial Solutions, Inc. provides access to financing to consumers with non-prime credit through partnerships with retailers, healthcare organizations and educational institutions who want to serve more customers and increase sales. With over 10 years of acquiring, originating, and servicing consumer credit, Genesis Financial Solutions has earned a strong reputation among consumers and partners by offering attractive terms, innovative technology, and exceptional customer service.