BlueSpire to Speak at 20th Annual Marketing & Business Development Council Conference

MINNEAPOLIS--(BUSINESS WIRE)--BlueSpire Strategic Marketing, an award-winning content marketing firm, will help “spark” marketing ideas and “ignite” connections at the 20^th Annual Marketing & Business Development Council Conference March 24-27 in Anaheim, Calif.

“Credit unions continue to grow and evolve into formidable financial service brands”

BlueSpire’s Jen Joly, marketing & communications director and Kathy Meyer, business development manager-credit union specialist will speak on the topic “Aligning Business Development and Marketing Efforts to Deepen Relationships and Drive Growth.” Joly and Meyer will present during two breakout sessions beginning at 9:20 a.m. and 11 a.m. on Tuesday, March 26.

The presentation will focus on how marketing and business development teams can work together to grow membership through existing SEGs and in the community as well as cultivate relationships with new members. The speakers will share current trends and ideas for growing membership through better alignment of marketing and business development, with a focus on targeting existing SEGs and new members utilizing social media, digital marketing, thought leadership and event marketing.

The conference brings together top credit union and business development leaders to share current best practices for branding, marketing to members and creating innovative business practices.

“Credit unions continue to grow and evolve into formidable financial service brands,” said CEO Kathryn Hammond. “It continues to be an exciting time to be a part of this thriving industry.”

BlueSpire will also exhibit at the conference. Credit union marketers and business development professionals attending the conference are invited to pre-register for a complimentary copy of “The Impact Equation” by Chris Brogan and Julien Smith, The New York Times best-selling writers. The book highlights new tools marketers should use in order to be heard as traditional channels for marketing, selling and influencing disappear.

About the Company
BlueSpire is a national health and wealth marketing firm based in Minneapolis. More than 400 brands across the nation work with BlueSpire as a marketing partner, including American Airlines Credit Union, Minnesota Power Employees Credit Union, Wings Financial, Digital Federal Credit Union and WinSouth Credit Union.

BlueSpire’s wealth-based clients include community banks and credit unions, mid-sized institutions and large national banks and regional credit unions with billions in total assets. In addition, BlueSpire has an array of health-based clients that include rural hospitals, hospital systems to those listed among U.S. News & World Report's best hospitals, as well as healthcare management organizations (HMOs) that reach up to nearly 100 million Americans.

It employs 60+ employees, working with clients in highly regulated industries to deliver content-powered marketing that inspires action and delivers results. Since 2011, BlueSpire’s teams have been honored with more than 60 marketing awards.

Visit bluespiremarketing.com for additional information.

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For more information -- or to interview BlueSpire executives about the annual CUNA event -- please contact Jen Joly.