LONDON--()--Outfit7, known worldwide for its Talking Friends franchise, has appointed Alessandro Traverso as Chief Operating Officer, the company’s Chief Executive Officer Samo Login announced today.
“I’m delighted to welcome Alessandro to our executive team”
Outfit7, the company behind wildly popular apps such as Talking Tom, among the Top 10 most downloaded apps of all time, is one of the world's fastest growing mobile entertainment networks with over 170 million monthly active users and over 800 million downloads to date.
“I’m delighted to welcome Alessandro to our executive team,” said Login. “His strategic vision and extensive experience in the media sector will help the company to continue on its growth trajectory by providing entertaining brands for our consumers to enjoy.”
In the newly created role, Traverso will be responsible for the management of Outfit7 operations including Strategic Planning, Content Development and Monetization, Marketing and Brand Management. He will be tasked with further extending the Talking Friends brand portfolio.
Evoking immediate laughter, waves of energy and good vibes from people of all ages, the franchise already extends beyond mobile apps including chart-topping YouTube singles between Talking Tom and Talking Angela, a sky-rocketing web series, and a robust toy and merchandise line.
“Outfit7 has firmly established itself as a creator of some of the best loved characters in the digital world,” said Traverso. "I am very much looking forward to working with the creative and talented team to further grow the business by extending its current brand presence globally.”
Traverso most recently hails from HIT Entertainment; where as Senior Vice President of Commercial Development he was responsible for leading all commercial strategic initiatives across the company’s brand portfolio, television channels and JV investments. Amongst others, Traverso spearheaded the business plan and go-to-market strategy for Mike the Knight, a brand built from conception to one of HIT’s fastest growing key brands since Bob the Builder in less than three years. He previously held positions at Discovery Channel as Head of Strategy for EMEA and at the BBC, amongst others.
Traverso will sit on the company’s management board and will report directly to Login.
With over 170 million monthly active users since its first app launch in July 2010 and over 800 million downloads to date, Outfit7 is one of the world's fastest growing mobile entertainment networks. Its Talking Friends collection has become an entertainment phenomenon with the characters featured on ABC's Modern Family as well as NBC's Today Show. There are 14 characters in the Talking Friends collection including Talking Tom Cat, Talking Angela and Talking Ginger. Each of the Talking Friends apps features a unique and fully animated 3D character that comes to life when poked, tickled, and played with on mobile touch-screen devices for the iOS and Android platforms. The interactive characters can engage in friendly two-way conversations about their inner emotions with users or repeat things users say to them and customized videos of interactions with the characters can be shared via Facebook, YouTube or email.
Outfit7 is headquartered in Limassol, Cyprus with subsidiaries in Palo Alto, USA; London, England; Ljubljana, Slovenia; and Seoul, South Korea.