Balihoo CMO Shane Vaughan Speaking at BIA/Kelsey’s “Leading in Local” Conference

Vaughn to Present Findings from CMO Council Report on Local Marketing Practices of National Brands

BOISE, Idaho--(BUSINESS WIRE)--Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced that Shane Vaughan, Balihoo’s CMO, will be one of the opening speakers at BIA Kelsey’s Leading in Local Conference in Boston.

“I’ll be sharing top level results from the report that will provide brand marketers and their partners with actionable insights they can use to improve the performance of local marketing programs.”

“According to the CMO Council Report, 59 percent of national marketers believe local demand generation was essential to their business growth, yet only seven percent of the 296 brand marketers surveyed feel they have highly evolved campaigns and measures in place that can activate consumers at a local level,” said Balihoo CMO Shane Vaughn. “I’ll be sharing top level results from the report that will provide brand marketers and their partners with actionable insights they can use to improve the performance of local marketing programs.”

Who: Shane Vaughan, Balihoo CMO

What: The CMO Survey on National/Local

To download the full CMO Council Survey click here.

When/Where:
Leading in Local Conference, March 18^th – 20^th, Westin Copley Place, Boston, MA

Vaughan will speak at 2:15 p.m. on Monday, March 18^th

Shane Vaughan will be available for press interviews. For media inquiries, please contact: Tom Francoeur by email at [e-mail], or by phone at 617-474-1405.

About Balihoo
Balihoo is the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase. Additional information about Balihoo is available at www.balihoo.com.