89 Degrees Drives Customer View for GroundLink

Global Car Service Turns to Agency for Customer Engagement

BURLINGTON, Mass.--(BUSINESS WIRE)--89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, continues its new business streak by signing on GroundLink, an innovative, technology-enabled, global car service.

“GroundLink is poised for major growth as customers discover our value as a next generation car service. 89 Degrees will be an important partner as we continue to set the standard for delivering an innovative, consistent, reliable car service experience.”

89 Degrees will work with GroundLink to leverage its data for strategic insights and create better marketing to its customers and prospects. The relationship is 89 Degrees’ eighth new account since mid-2012.

“After reviewing several firms, we settled on 89 Degrees for the clarity of its approach to building our relationships with existing and new customers, and the depth of analytics that back up those solutions,” said Bruce Rogoff, GroundLink CEO. “GroundLink is poised for major growth as customers discover our value as a next generation car service. 89 Degrees will be an important partner as we continue to set the standard for delivering an innovative, consistent, reliable car service experience.”

GroundLink is constantly innovating and striving to improve the customer experience through the integrated use of technology. Now, through its work with 89 Degrees, GroundLink is able to leverage data insight to improve customer communication and services.

“GroundLink’s online access from computer or smartphone app, worldwide coverage and reliable service has earned them a reputation as a leader in this new breed of car service,” said Arthur Sweetser, CMO of 89 Degrees. “It is intelligent ground travel built around the needs of its customers. With the support of 89 Degrees, GroundLink can reach those customers with messages that match their individual needs and preferences.”

About GroundLink

GroundLink is the next generation car service, leveraging a proprietary technology platform to provide easy, reliable ground transportation for business travelers worldwide. The GroundLink mobile app was cited by USA Today as best in class in 2011. GroundLink was also awarded the ODIGEO Award for Travel Innovation and the Creative Alliance Award for Travel Innovation by leading travel industry firm, PhoCusWright. GroundLink has teams in North America, Europe, and Asia, with headquarters in New York, NY.

About 89 Degrees

89 Degrees is an agency that specializes in customer engagement strategy and execution. Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. 89 Degrees enables multi-channel success across a number of key verticals for clients including IKEA, Hyundai, World Vision, Genzyme/Sanofi and Uno Chicago Grill.