NEW YORK--()--Reflecting its continued commitment to integrated panel operations and growth, GfK has appointed Chris Fabber as Senior Vice President, Panel Operations, for Consumer Experiences North America. As leader of the company’s Panel and Operations team, Fabber will guide all of its US panel assets, including KnowledgePanel®, KnowledgePanel Latino™, Cada Cabeza, Consumer Opt-in (surveys.com), and PCN® (healthcare professionals), as well as custom panel support functions.
“Chris is a tenured market research professional with a proven track record and deep experience in panel management and sampling”
“Chris is a tenured market research professional with a proven track record and deep experience in panel management and sampling,” said Richard Catrone, Executive Vice President, Operations, at GfK Consumer Experiences North America. “Under Chris’s leadership, we will continue to integrate our North American panel operations and grow our assets while maintaining a clear focus on quality. The result will be even greater flexibility in meeting clients’ survey needs, combined with the rigorous attention to methodology that they have come to expect from GfK.”
Fabber brings over 20 years of panel management, survey and technology experience to GfK, most recently serving as President, Panel Direct Online, a division of Focus Forward. He also spent five years at InsightExpress, where he was Senior Vice President of Operations, responsible for panels, client service and survey programming.
In addition, Fabber has been Vice President, Panel Development, at TNS, overseeing global panel operations, including panel technology, research, and management and operations. He has also served as Vice President and Director of Client Services & Operations for The NPD Group.
GfK is one of the world’s largest research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to EUR 1.37 billion.