LDM Group Adds Hy-Vee Inc. to Pharmacy Network

Hy-Vee Adopts Innovative Patient Messaging System to Drive Patient Adherence and Medication Compliance

ST. LOUIS & WEST DES MOINES, Iowa--(BUSINESS WIRE)--LDM Group (LDM), a leading provider of behavior based prescription management programs, today announced that Hy-Vee Inc., an Iowa based retail chain has joined the LDM network of pharmacies. Hy-Vee is ranked as one of the top twenty supermarket chains in the United States, with over 235 retail stores across eight Midwestern states. Through this partnership with LDM, Hy-Vee will now offer CarePoints^®, LDM’s technologically advanced direct-to-patient messaging program used to deliver patient centric health and wellness information to improve health outcomes.

“We are pleased to welcome Hy-Vee to our rapidly expanding network of retail pharmacies. We are committed to helping Hy-Vee patients become more compliant with their medication and ultimately improve overall health outcomes with our CarePoints messaging platform.”

CarePoints personalized messages are printed in real-time and distributed by the pharmacy staff to the patient, along with the patient's prescription at the point of sale. The targeting message is based on current therapy and medication history that includes information about the patient's prescription as well as information about the condition being treated. CarePoints can include valuable educational, adherence and financial incentives that positively change a patient’s behavior, while preserving patient privacy. In addition, pharmacies, like Hy-Vee, can use CarePoints to communicate to patients about in-house health services, promotions, and private-label products. CarePoints is integrated within the pharmacy system and is delivered in workflow for maximum impact on patient behavior.

“Here at Hy-Vee, we understand that the pharmacist's job today entails much more than simply preparing and distributing prescriptions,” said Bob Egeland, V. President of Pharmacy, Hy-Vee, Inc. “Our pharmacy patients consider us to be a partner in their health. By joining forces with LDM and the leading-edge technologies it offers, we empower our pharmacists to deliver adherence support to patients so they remain compliant with their medications.”

Mark Heinold, CEO of the LDM Group stated, “We are pleased to welcome Hy-Vee to our rapidly expanding network of retail pharmacies. We are committed to helping Hy-Vee patients become more compliant with their medication and ultimately improve overall health outcomes with our CarePoints messaging platform.”

About LDM Group, LLC

LDM Group, LLC (LDM), is a leading provider of behavior based prescription management programs. As a targeted healthcare communication company, LDM connects prescribers, pharmacists, and patients. LDM’s network is made up of e-prescribing, electronic medical record (EMR), and electronic health record (EHR) applications, chain and independent pharmacies, and sponsors of healthcare related educational materials. LDM provides timely and clinically relevant healthcare messaging through its patented process which serves to improve patient compliance, persistence and outcomes, while preserving privacy. For more information, please visit LDM Group.

About Hy-Vee

Hy-Vee, Inc. is an employee-owned corporation operating 233 retail stores in eight Midwestern states. For 2012 the company recorded total sales of $7.7 billion, ranking it among the top 25 supermarket chains and the top 50 private companies in the United States. Visit the company’s website at www.hy-vee.com.