Cubeware Executive Leading Gartner BI Summit Workshop on Use of Business Intelligence and Big Data Analytics to Reduce Customer Churn

Tom Martens to Highlight New Possibilities to Identify and Mitigate Factors Leading to Shift to Competitors

ROSENHEIM, Germany & SAN JOSE, Calif.--(BUSINESS WIRE)--Cubeware, a leading provider of complete business intelligence software solutions, today announced that Tom Martens, Cubeware vice president of product marketing, is leading a workshop at the Gartner BI Summit, March 20, 2013 in Grapevine, Texas. Martens’ presentation will focus on how to use business intelligence and big data analytics to reduce customer churn, and he will demonstrate relevant solutions implemented by Cubeware for customers in this workshop.

“In addition, we will include a lively discussion on other practices that businesses can take to effectively address this critical business issue.”

Details regarding the workshop are as follows:

Time: 9:30 a.m. – 10:00 a.m., Wednesday, March 20, 2013

Location: Texas 1 Room, Gartner BI Summit, Gaylord Texan Hotel, Grapevine, Texas

“Avoiding or at least reducing customer churn provides a vital competitive advantage for all companies, since the costs associated with acquiring new customers is so much higher than the cost of keeping existing ones,” said Martens. “In addition, we will include a lively discussion on other practices that businesses can take to effectively address this critical business issue.”

Cubeware has also reserved a display at the Gartner BI Summit to showcase the BISTRO BI App Store at the conference, which was just announced at CeBIT in Hanover, Germany. Conference attendees can discover the range of business intelligence applications and solutions that are available in the app store that have been proven through numerous successful deployments.

Martens has more than 16 years of business intelligence and data warehouse experience. He started his career designing and implementing dashboard and reporting solutions for data warehouses and OLAP systems. In his current role, leading product marketing at Cubeware, he devotes his time working on innovative ways to advance BI visualization, analytics and collaboration.

About Cubeware

Cubeware is the most complete business intelligence (BI) software and services company that provides customers with relevant valuable insights into their business and markets, enabling them to quickly identify patterns, opportunities and potential problems. Cubeware partners are noted for their availability and world-class support, along with the ability to deploy customized solutions in a short time. Based in Rosenheim, Germany, Cubeware has an operating and technology center in Silicon Valley, Calif. and offices in London, U.K., Bangalore, India and Hong Kong. Additional information on Cubeware is available at www.cubeware.com.

Additional information about BISTRO is available at bistro.cubeware.com.