National Life Group Selects iGO e-App to Automate Life and Annuity Sales

EXTON, Pa.--(BUSINESS WIRE)--iPipeline®, the leader in on-demand marketing, selling and processing solutions for the nation’s top insurance carriers, distributors and producers, today announced National Life Group® has selected iGO e-App to automate the marketing, selling and processing of their diversified Life and Annuity products. National Life Group is a recognized product innovator and advocate of leveraging green technology to achieve strategic business goals.

“I realized from our earliest discussions with iPipeline that we shared a common vision about the value of being ‘easy to do business with’ in the insurance industry. We are excited about launching our life and annuity products on the platform and look forward to building a strong partnership.”

“Electronic completion of applications is critical for carriers seeking to cut costs and achieve speed-to-market advantages in today’s highly competitive market. Technology will become the key to success for the insurance industry in 2013, and platforms offering integrated marketing, selling and processing solutions and the benefits of mobility will deliver big returns,” said Tim Wallace, CEO, iPipeline. “iPipeline’s commissioned research with Celent indicates a 40-50% cycle time reduction and a 48% unit cost reduction when new business is initiated with e-App.* iGO offers speed-to-market advantages, and this translates into placement ratio gains and increased market share. We are pleased to have National Life Group join the iPipeline Customer Network.”

“iPipeline offers an integrated suite of products that creates operational efficiencies allowing National Life Group to better manage its increasing business while gaining exposure to a wide network of distributors already on iPipeline. iGO e-App is at the core of our straight through processing initiative and clearly aligns with our broader business strategy,” said Nimesh Mehta, CTO, National Life Group. “I realized from our earliest discussions with iPipeline that we shared a common vision about the value of being ‘easy to do business with’ in the insurance industry. We are excited about launching our life and annuity products on the platform and look forward to building a strong partnership.”

To learn how you can implement iPipeline’s solutions to support the marketing, selling and processing of life and annuity products, contact sales@ipipeline.com or call 1-800-758-0824, option 2. View our iGO e-App video today. For more information or to try XRAE today, go to www.xrae.com.

About National Life Group

National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest (LSW), Addison, TX and their affiliates. Each company of NLGroup is solely responsible for its own financial condition and contractual obligations. LSW is not an authorized insurer in New York and does not conduct insurance business in New York.

About iPipeline

iPipeline® leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, and producers automate activities for CRM, forms distribution and processing, quotes and illustrations, in Good Order e-Applications, agency management, data services, policy delivery and related services, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process automation and seamless integration needed to make a sale by aggregating approximately 120 carriers, 1,200 distributors, and 400,000 financial professionals and advisors in a single, Web-based environment -- the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has locations in Atlanta, Charlotte, Danville, Milwaukee, Salt Lake City, Tokyo, UK, and Vancouver. Visit us at www.ipipeline.com.

*iPipeline Commissioned Celent Research titled “Understanding the Benefits of Electronic Applications and Policy Issue-Life and Annuities, North America