KXEN Launches Predictive Offers™ on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace

Customers can instantly personalize customer conversations with real-time “next best activity” solution

Businesses tap into the power of social and mobile cloud technologies to transform the way they connect with customers, partners and employees

SAN FRANCISCO--(BUSINESS WIRE)--KXEN, the leading provider of predictive analytics for business users, today announced the launch of Predictive Offers™ on salesforce.com’s AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. Now, predictive analytics, which traditionally has only been available on-premise to large B2C companies with dedicated teams of data scientists, is available to salesforce.com customers of all sizes. Predictive Offers™ takes all the rich CRM and social profile data residing in Salesforce to deliver personalized offer recommendations.

“KXEN Customers Achieve Rapid Model Development and Precise Targeting”

In contrast to rule-based offer systems which are complicated to setup and maintain and often are based on intuition or outdated analysis, a predictive model-based next best activity solution learns by itself, analyzing all available information to create a mathematically optimal score.

Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, Predictive Offers is currently available on the AppExchange at https://sites.secure.force.com/appexchange/listingDetail?listingId=a0N30000009wolQEAQ.

“We are bringing the power of predictive analytics to Salesforce, where in the past, only large companies with dedicated resources could benefit from this level of analytic sophistication,” said John Ball, CEO of KXEN. “Predictive Offers™ simplifies the next best activity process so that customer service agents in every company can make the right offer to the right customer at the right time.”

“Personalizing customer conversations in real-time is essential to accelerate success in the cloud," said Alex Bard, senior vice president, Service Cloud, salesforce.com. "By harnessing the massive amounts of customer and social data in Salesforce, KXEN is leveraging the power of the Salesforce Platform to provide customers with the right tools - such as real-time next best activity solutions - to drive their transformation into customer companies.”

With KXEN’s cloud-based Predictive Offers™, there is no complicated setup, no need to manually define what makes a good offer and no prior analytical knowledge required. Salesforce users simply install the application, add an offer, and the solution instantly starts learning. Offer models are uniquely built for each Salesforce customer, automatically, using both native and custom fields.

KXEN has a long history of delivering value in large organizations. As observed in a recent report by Aberdeen, KXEN customers are 40-50% more likely to be able to design customized offers for market segments and individuals than their peers.* With the introduction of Predictive Offers™, customers gain instant access to the same sophisticated predictive engine used by some of the world’s largest banks, telecommunications providers, retailers and e-businesses.

Key Features of Predictive Offers™:

• Packaged with the Salesforce Service Cloud
• Service Cloud Console agent recommendation
• Add multiple offers or promotions in clicks
• Custom offer models for every org's unique data
• Simplified rule-based constraints
• Offer call scripts
• Offer tracking and history
• Asset creation for accepted offers
• Continuous self-learning
• Brain-dead easy administration
• Out-of-the-box dashboards and reports

Predictive Offers™ is the second application to be released on KXEN’s Cloud Prediction™ platform, a multi-tenant cloud platform designed to analyze massive amounts of data to deliver predictive insight on a subscription basis.

* “KXEN Customers Achieve Rapid Model Development and Precise Targeting,” by David White, Aberdeen, April 2012.

Additional Information

• Visit our website: http://www.kxen.com
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About the AppExchange

The Salesforce AppExchange is the world’s leading business apps marketplace. With more than 1,700 partner apps and 1.7 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through salesforce.com’s AppExchange.

Salesforce, AppExchange and others are trademarks of salesforce.com, inc.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight^® and its pure cloud-based platform, Cloud Prediction™, deliver orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.