Tweet This: Joel Lunenfeld of Twitter to Keynote at SES New York

Twitter’s Vice President of Global Brand Strategy will speak about ‘Optimizing Second Screen Engagement: Trends, Data and Insights’

NEW YORK--(BUSINESS WIRE)--The SES Conference & Expo series today announced that Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis. Lunenfeld’s morning keynote on Wednesday, Mar. 27, is entitled, “Optimizing Second Screen Engagement: Trends, Data and Insights.”

“Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming more and more prevalent”

“Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming more and more prevalent,” said Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series. “Joel will share some new data and examples that show where second screen activation is headed in 2013.”

Lunenfeld is the Vice President of Global Brand Strategy at Twitter. He has been one of the top influencers in the digital space for over a decade. He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people.

Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola. He is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers.

SES New York 2013 offers a variety of conference passes and on-site training. For more information, click on Rates and Registration Details. Group discounts for 4 or more pass holders from the same company are also available by contacting [e-mail] and are the best value for the lowest price possible.

About SES New York

The SES New York conference includes informative presentations and panels, intensive training workshops, and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry associates. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

SES New York stands out from other events because it carefully hand selects a committee of industry experts, who listen to what the attendees want to learn about. The result: customized and comprehensive content that you can’t get at any other conference. For more information, visit http://sesconference.com/newyork/.