NavigationArts’ Cutting-Edge Architecture Optimizes InfoComm International’s Digital Presence and Users’ Experiences through Responsive Web Design

MCLEAN, Va.--(BUSINESS WIRE)--NavigationArts, a Digital Agency centered in User Experience is thrilled to announce the launch of a redesigned site for InfoComm International^®. InfoComm International is a trade association established in 1939 to represent the professional audiovisual and information communications industries worldwide.

“NavigationArts developed a responsive website that vividly leverages InfoComm’s distinct position as a brand authority in the audio visual and information communications industry”

InfoComm approached NavigationArts with mobile on their minds as a top priority. While consistent visual aesthetics was also of great importance, InfoComm asked NavigationArts to concentrate on facilitating the creation of a stronger brand presence, revised content structure and an improved experience for members.

”As a technology association, InfoComm International is acutely aware of the need for a website that functions well on multiple platforms, while preserving its visual integrity,” said Shawn Walters, Vice President of Marketing and Communications, InfoComm International. “NavigationArts developed a structure that is intuitive to the user, easy to update, in a package that elevates the InfoComm brand.”

Using a responsive design approach, NavigationArts created a design signal that is clean, yet visually rich. The combination of a traditional 960 grid layout with a responsive grid delivers a highly usable experience at all screen resolutions including tablet and mobile devices.

“NavigationArts developed a responsive website that vividly leverages InfoComm’s distinct position as a brand authority in the audio visual and information communications industry,” said Leo Mullen, NavigationArts’s CEO. “Our proven expertise in tactical design allows seamless fulfillment of our clients’ requirements that are critical to their site’s structure.”

With multi-national offerings that include trade shows and events, online and classroom educational materials and certification resources and support, InfoComm’s site now has a clear delineation between their free thought leadership materials and news materials and their paid product offerings.

Take an inside look at responsive content strategy that prioritized information based on device, without losing the rich, full-site experience, InfoComm International.

NavigationArts is an award winning Digital Agency centered in User Experience. We are creatives, technologists, and intellectuals guiding our clients through a complex digital landscape. We believe that User Experience is the only sustainable competitive advantage in the digital world. Our mission is to create online experiences that are most satisfying for users and most valuable for our clients. For more information, go to www.navigationarts.com.