Social Marketing Conference, #SMWF, Brings Together World’s Leading Brands

LONDON--(BUSINESS WIRE)--The social marketing conference, #SMWF, brings leading brands together to collaborate and share the best practice in social marketing and engagement. Taking place at The Brewery on the 18^th-19^th March the event will cover the latest developments in social marketing from how social sits within the organisation to driving engagement, as well as how to measure and evaluate activities within the social environment.

“This year’s #SMWF Europe is shaping up to be the best yet. Following a highly successful 2012 event in New York, the more focussed model we’re employing will enable for greater, more productive networking and a more engaging experience for all who will attend.”

With over 60 speakers and 500 industry professionals expected through the door, #SMWF continues to debate the hottest issues with some of the world’s biggest and brightest social marketing players.

Key speakers include:

• Matthew Pritchard, European Digital Planning Director, Kellogg Company
• Prelini Udayan-Chiechi, Director of EMEA Marketing, Lithium Technologies
• Jeremy Waite, Head of Social Consulting, Adobe EMEA
• Ian Carrington, Head of Mobile EMEA, Google
• David Parkinson, Head of Social Media and Engagement, Nissan
• Cordell Lawrence, Global Community Manager, Jack Daniel’s
• Bruce Daisley, UK Sales Director, Twitter
• Hugo Pinto, Head of Social Intranet, Telefonica Digital

The conference programme features a wide array of expertise in the keynote track, examining topics such as engagement, how to measure social success and case studies from the biggest names in the industry.

In addition to the keynote, there are debate sessions on social commerce, social marketing and social business evaluating the strategies, relationships and experiences needed to drive business forward.

#SMWF also features dedicated networking opportunities. There are Connect Live meetings taking place on both mornings, sponsored by Salesforce.com, as well as a networking tool, available to all who register.

Ian Johnson, #SMWF founder, said: “This year’s #SMWF Europe is shaping up to be the best yet. Following a highly successful 2012 event in New York, the more focussed model we’re employing will enable for greater, more productive networking and a more engaging experience for all who will attend.”

For more information on #SMWF Europe 2013, including details of how to attend, exhibit or sponsor, please visit www.socialmedia-forum.com/europe. To see a full list of speakers, please click http://www.socialmedia-forum.com/europe/agenda/all-speakers.

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Notes to editors:

#SMWF Europe is part of an international event series owned and organised by Six Degrees Events, which also includes the developer conference Apps World, one of the leading multi-platform apps conferences and telecoms conference Telecoms Tech World. For more details on the series, visit www.socialmedia-forum.com , www.apps-world.net and www.telecomstechworld.com/.