TreeHouse Interactive Pioneers the First Complete, Custom-Branded Partner Relationship Management (PRM) Solution for Mobile Devices

NEW ORLEANS--(BUSINESS WIRE)--TreeHouse Interactive™ (www.treehousei.com), the leader in partner relationship management (PRM) technology, today announced Reseller View Mobile, the first PRM system to deliver a fully customizable and full- featured solution optimized for mobile devices. Reseller View Mobile extends enterprise-class partner portals so that channel partners now have access to the tools needed to more effectively sell products, provide service, and support their customers regardless of being in the office or on the road. TreeHouse Interactive will showcase its PRM solutions, including Reseller View Mobile, at Microsoft Dynamics Convergence 2013 in New Orleans, March 18-21 (Booth # 253).

“interest in installable mobile apps will decline”

Reseller View Mobile provides a brand experience that is customizable to match virtually any corporate branding standard. Because it is not a downloadable application, the solution is compatible with most mobile browsers, is instantly available and does not require users to update their mobile devices.

Recent studies show that consumers prefer mobile browser-based applications over applications requiring downloadable installment. The 2013 Mobile Predictions report by ForeSee suggests that “interest in installable mobile apps will decline” and that companies are moving to “a new way of thinking and designing your strategy around the über-connectivity, portability, and capability mobile devices offer with potential to create greater value in developing customer relationships.” Reseller View Mobile was designed to accommodate this trend and facilitate the manner in which partners do business to achieve growth and success.

“Channel partners are frequently on the road or at customer locations. Many are out of the office more often than they are in," said Erich Flynn, CEO, TreeHouse Interactive. "Consequently, the need to access vendor portals from a mobile device is less of a novelty and increasingly necessary. Reseller View Mobile gives partners what they need to sell, service and support a vendor's products anytime, anywhere while maintaining the consistent, branded experience that companies who sell through the channel desire. Reseller View Mobile extends our technology leadership in the PRM space and we will continue to provide cutting edge solutions that address the dynamic requirements of our customers and their partners.”

“This will be a big step for us as a company and for our partners,” said Robert VanKirk, Senior Vice President - Americas Sales, Entrust. “We want to be recognized as the company in our market that best supports its partners. Our partners are mobile, and we need to support them by extending our partner portal and making available the full range of functionality and features they need on their mobile devices while in the field. Reseller View Mobile will help us meet that objective.”

TreeHouse Interactive's Reseller View solution continues to be the most complete and customizable PRM system available. The mobile version compliments other solution features such as deal registration, lead distribution, training and certification (LMS), partner locator, partner marketing enablement, MDF/co-op fund management, document management and much more. Reseller View also has the ability to segment features, benefits and content by partner level, as well as support partners around the globe in their local language. As the most compatible solution available in its category, Reseller View is the only PRM system to offer seamless integration with Salesforce (CRM), Oracle (ORCL) and Microsoft (MSFT) CRM offerings out of the box.

Reseller View Mobile is available immediately, and will be demonstrated at the Microsoft Dynamics Convergence 2013 trade show in New Orleans, March 18-21, booth #253. Reseller View and its integration with Microsoft Dynamics CRM is generally available now.

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Resource Library: For more information about partner relationship management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:

Reseller View Partner Relationship Management: http://www.treehousei.com/reseller_view/overview.aspx
TreeHouse Resource Library: http://www.treehousei.com/company/resource_library.aspx

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.