SymphonyIRI’s Sally Lyons Wyatt to Deliver the State of the Snack Food Industry at 2013 SNAXPO

--(BUSINESS WIRE)--

WHO:	Sally Lyons Wyatt – Executive & General Manager, Client Insights, SymphonyIRI Group, Inc.
WHAT:	SymphonyIRI’s snacking expert, Sally Lyons Wyatt, will discuss the snack food industry’s performance in 2012 and present the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories in her presentation “State of the Snack Food Industry” at SNAXPO 2013.
WHY:	Snacking behavior has clearly escalated in recent years, catapulting the blurring of eating occasions to a whole new level. From frequency and time of day to goals and desires, many snacking influencers are impacted by age and life stage. Understanding how all the pieces fit together is critical, since it’s really the only way to truly serve and satisfy target consumers.
	Consumers are looking for exciting new options to satisfy their quest for hunger, nutrition and indulgence across dayparts, and they have expanded their snack consideration set well beyond the traditional snack aisles to do so. As a result, competition within the industry has risen to a whole new level, and it’s time to get those competitive juices really flowing. To develop a keen understanding of how to grasp the rays of light that are shining through the ongoing economic clouds, snack marketers must view their industry through a new, broader lens. Attendees of this presentation will gain deep new insights that will help them to:
	-- Understand the new, broader snack environment
	-- Develop highly tuned marketing programs that bridge the brick and mortar and click and mortar worlds seamlessly
	-- Win a larger share of stomach across dayparts
WHEN:	Monday, March 18, 9-10 a.m. EDT
WHERE:	Tampa Marriott Waterside
	Tampa Convention Center
	Tampa, FL
	http://www.snaxpo.com

About SymphonyIRI Group, Inc.

SymphonyIRI Group is a global leader in innovative solutions and services for the CPG, retail and healthcare industries. SymphonyIRI uniquely combines powerful market and shopper information, predictive analytics, flexible technology solutions and consulting services to help its clients drive and grow their businesses. For more information, visit: http://www.SymphonyIRI.com.