NEW YORK--()--Missguided is set to launch some heavy-hitting style arrivals over the next couple of weeks as it introduces the second part of its Spring/Summer 2013 campaign.
The diverse, fashion-forward vibe of the collection - all of which will be available from Missguidedus.com – women’s fashion - is perfectly captured in the campaign promo shots, which were taken in an eclectic North London warehouse. The photos celebrate the spirit of the Missguided girl and feature a sizzling hot Brazilian model in a fierce tiger bodysuit, who is lying against a vintage floral rug in a quaint bedroom – fusing the ordinary with the extra-ordinary.
The shots also give an unexpected glimpse of two girls running around this grand house, hand in hand, wearing oversized slogan t-shirts and leather accessories – undoubtedly up to no good in their women’s tops from Missguided USA. Meanwhile, an achingly cool Australian model lying with her heavy black leather boots on the pristine chesterfields gives a nod to the attitude and laid back vibes of a Missguided girl.
Mid-way through the shoot, one model spontaneously picked up a guitar and started playing some familiar riffs from memory, wearing a top that boasted the word ‘Swag’ – which is an understatement, if anything, of the characteristics these girls naturally possess.
Monochrome Missguidedus.com party dresses were styled with bursts of colour, mixed with acid wash denims, forever ombres and leather/mesh combos to offer just a taste of what’s to be expected this season.
A female photographer, who had recently shot Rihanna and Rita Ora, embodied the ultimate in girl power and captured the model’s personalities as she snapped everything they got us to while they explored the house, getting up to no good and causing mischief.
Be warned… these girls are very good at being bad and they’re doing it all in Missguided clothing.