ENCINO, Calif.--(uSamp, a leader in providing targeted audiences for global consumer insights, announced its commitment to the rapid growth of the consumer insights industry through mobile and self-serve technologies. Robert Clancy has joined the team as the Senior Director of Insights and Strategy to aid in driving consumer insights through a variety of strategies and platforms.)--
“His experience on the client side will help us to better understand the inner workings of major brands and allow us to tailor our offerings to their needs.”
Clancy comes to uSamp with 20 years of consumer insights experience for companies such as Diageo, JCPenney, Blockbuster and PepsiCo. His experience covers all stages of the product and shopping life cycle, from product development and innovation to the in-store experience. With his unique blend of experience in both packaged goods and retail industries, Clancy brings new executive muscle to the company’s suite of business solutions.
With the new director, uSamp will advance innovations in consumer insights by utilizing mobile real-time feedback and self-serve consumer insights platforms, such as with Instant.ly and SampleMarket. uSamp is experiencing fast adoption of their mobile solution for in-store visits and their consumer insights engine for ad effectiveness.
“Robert’s extensive background in building consumer insights programs from the ground up for numerous big brand companies is a natural fit for uSamp,” said Matt Dusig, uSamp CEO. “His experience on the client side will help us to better understand the inner workings of major brands and allow us to tailor our offerings to their needs.”
With this more holistic emphasis on consumer insights, uSamp will continue its dedication toward a strategic focus on driving consumer insights through mobile and DIY. Enhancing how companies can leverage the mobile solution that allows consumers to be the eyes-and-ears of both brands and CPG companies.
“It is a unique opportunity to join a company that has the vision and ambition to push the boundaries of an industry the way uSamp has,” said Robert Clancy. “I look forward to working with the uSamp team and continuing the standard of innovation they have already set in motion.”
uSamp (www.uSamp.com), the fastest growing company in the Market Research Industry, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp's leading-mobile technology and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp's 12 million member global panel of survey respondents. Through uSamp's proprietary technologies for self-serve sampling and survey authoring, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and Asia. The company has more than 200 team members worldwide. uSamp was No. 213 on the 2012 Inc. 500|5000 exclusive ranking of the nation’s fastest-growing private companies and is recognized on the 2011 and 2012 Forbes' America's Most Promising Company list.