Peter Kulupka Joins Targetbase as Chief Technology Officer, Brings Passion for Data-Driven Intelligence to Customer Engagement Agency

DALLAS--(BUSINESS WIRE)--Targetbase, a leading U.S.-based Customer Engagement Agency and Marketing Services Provider (MSP) known for its data-driven, customer-centric approach, today announced that Peter Kulupka has joined the agency as Chief Technology Officer (CTO).

“The premium being placed on flawless execution, as well as the connectivity and importance consumer level databases are now playing in our clients’ businesses, demand real-time connectivity of the highest quality. It’s exactly what Peter is passionate about and committed to”

Kulupka joins Targetbase to lead delivery and long-term strategic planning of its marketing and customer-facing technology solutions.

According to Targetbase Chief Executive Officer Mark Wright, Kulupka’s pronounced passion for the intelligence side of technology was key in his selection. “After a thorough search, we found a hands-on CTO who shares our vision and deep commitment to putting the consumer experience at the center of everything we do. Peter’s experience in delivering on this vision for leading Fortune 500 companies, as well as being a trusted advisor to their leadership teams, made him the right addition to our executive team,” Wright explained.

“The premium being placed on flawless execution, as well as the connectivity and importance consumer level databases are now playing in our clients’ businesses, demand real-time connectivity of the highest quality. It’s exactly what Peter is passionate about and committed to,” Wright continued.

Prior to joining Targetbase, Kulupka led the Enterprise Consulting Group at Acxiom Corp, where he created competitive advantages for clients through Big Data and Cloud solutions, leveraging customer data as an enterprise-wide asset. His team improved performance for clients through numerous initiatives such as developing a highly consultative program management office that synchronized delivery processes. Peter has also worked on the client side at JPMorgan Chase and the Chicago Tribune.

“Ahead of the MSPs, Targetbase launched the vision for the truly integrated customer engagement agency which others are just now starting to follow. I am thrilled to be joining such a talented and visionary leadership team. The technology professionals I am now leading at Targetbase will be engaged alongside the digital, analytics, and communications teams to deliver the robust, integrated, and behavior-changing solutions our clients demand,” Kulupka remarked.

Targetbase is a full-service consumer engagement agency that offers clients the unique opportunity to realize the maximum value of consumers. Working with clients at leading companies, Targetbase creates solutions that identify not only where to invest marketing dollars but which channels are best used to engage and motivate consumers to take action. Targetbase has proven expertise in database management and analysis, business intelligence, insight-driven communications, and complete campaign design and deployment. World-class creative and communications development combined with industry-leading data analytics puts Targetbase in the position to react quickly and intelligently to changing market dynamics and customer needs.

Targetbase was cited as a leader by Forrester Research, Inc. in its January 12, 2011 Forrester Wave report, “The Forrester Wave™: US Database Marketing Service Providers, Q1 2011.” Among the vendors evaluated, Targetbase received the highest overall ratings in three categories related to its current service offering: analytics, execution and fulfillment, and services and support. In addition, Targetbase received the second-highest rating for its customer feedback, and was among the top-rated firms in terms of management team.

About Targetbase

Targetbase is a leading customer intelligence and engagement agency. As a data-driven marketing agency, Targetbase’s foundation and expertise lies in its ability to understand and leverage data from across all of the channels where today’s consumers engage to grow more profitable customer relationships for clients. For more information, visit www.targetbase.com. Targetbase is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communication disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.