Cortera Lookalikes™ Helps B2B Companies Find Better Sales Prospects Based on Business Behavior Profiling

BOCA RATON, Fla.--(BUSINESS WIRE)--Cortera, a provider of comprehensive business behavior data and insights on public and private companies, has launched Cortera Lookalikes™, automatically generated, high quality prospects that look and act like a company’s existing customers based on business behavior data and insights.

“Figuring out which companies to target is a challenge that’s plagued B2B sales and marketing professionals for decades—it’s time consuming, inefficient and ineffective”

Cortera Lookalikes™ automatically examines the behavior of an organization’s existing customers to generate a Business Behavior Profile—a model of how current customers look and act. This behavior-profile is then used to search the Cortera database of 20 million companies for lookalike companies and delivers a list of high quality prospects that look and act like existing customers—those that have the highest propensity to purchase a Cortera user’s products and services.

“Figuring out which companies to target is a challenge that’s plagued B2B sales and marketing professionals for decades—it’s time consuming, inefficient and ineffective,” said Jim Swift, president and CEO, Cortera. “Cortera Lookalikes™ takes the pain out of prospecting by using Business Behavior Profiles—based on what companies buy, how they pay, how they invest, who they hire, public records, news, blogs, etc., as well as demographics—to automatically generate sales prospects that not only look like your customers, but also act like them.”

For additional information and insight into each sales prospect, Cortera makes it easy to upload additional data elements and feeds them directly into existing CRM, ERP and other systems. This helps increase marketing conversion rates and sales closure rates by providing the relevant, business behavior data and insights needed to more effectively and efficiently score, prioritize, target and nurture the right sales opportunities.

“Finding qualified leads has always been a challenge because of the limited data available on companies. We wasted a lot of time manually vetting lists through online research, profiling exercises focused on limited data and so on—only to come up with inaccurate and incomplete information about our prospective customers,” said Aaron Bolshaw, director of marketing and inside sales, HA Advantage. “Cortera is changing all that with Lookalikes— high quality leads that are based on business-behavior profiles of our existing customers and then automatically identified in Cortera’s own database. Targeting companies based on business behavior translates into faster, more targeted marketing and makes our sales reps 6 times more efficient.”

Cortera Lookalikes™ is the latest addition to the award-winning business behavior monitoring solution Cortera Pulse™, which monitors more than 20 million public and private companies, tracks more than $1.6 trillion in B2B purchases and then alerts credit, finance, sales and marketing professionals of revenue risks as well as upsell and new sales opportunities.

Download a copy of the Lookalikes eBook to learn more. To see how Lookalikes works, view an on-demand video demo now. To view a social media version of this release, visit here.

About Cortera

Cortera is a provider of comprehensive business-to-business payment and purchase behavior insights on public and private companies. The company tracks $1.6 trillion in business-to-business purchases across 45 spend categories to deliver insights on 20 million U.S. business locations. Cortera’s solutions enable companies of all sizes to better understand their customers, suppliers and business partners by gaining visibility into what they purchase, how they pay and how their purchase and payment behavior changes over time. Thousands of companies across diverse industries use Cortera solutions to increase revenue, improve sales and marketing effectiveness, and reduce risk. Cortera is privately held with offices in Boca Raton, Fla.; Boston and Quincy, Mass.; and Bangalore, India.