4Licensing Corporation and the American Kennel Club® Announce Worldwide Representation Agreement

NEW YORK--(BUSINESS WIRE)--4Licensing Corporation (OTC Link: FOUR) and the American Kennel Club® (“AKC”) are proud to announce the signing of a multi-year worldwide representation agreement. The agreement will allow 4Licensing Corporation (“4LC”) to serve as the AKC exclusive worldwide licensing agent for the AKC name and its extensive collection of trademarks and logos in various categories.

“said Bruce R. Foster, Interim Chief Executive Officer of 4LC.”

"Over the last ten years we have enjoyed a very successful licensing partnership with the AKC, and we are excited to work once again with such a prestigious organization. We plan to capitalize on our partnership with the AKC by meeting the growing global demand for “blue ribbon” dog products that reflect the quality, image and prestige long associated with the AKC’s 129-year history," said Bruce R. Foster, Interim Chief Executive Officer of 4LC.

Since joining forces in 2003, 4Licensing Corporation and the American Kennel Club have been at the forefront of the burgeoning pet product industry, thanks to their competitive focus on building the AKC brand into a premier retail dog brand. The 4LC and AKC licensing relationship successfully established the AKC as the “Best in Breed” in pet products, brokering multi-year deals with industry leaders such as Pet Brands (toys and treats), Jewett-Cameron (dog kennels and furniture), and European Home Designs, LLC (dog beds and accessories). 4LC and the AKC intend to not only continue to participate in the pet industry boom, but to expand the AKC brand even further.

About 4Licensing Corporation (4LC) is a licensing company specializing in youth-oriented markets and specialty brands. Through its subsidiaries, 4LC licenses merchandising rights to popular children’s television series, properties and product concepts; builds brands through licensing; develops ideas and concepts for licensing; and has begun to forge new license relationships in the sports licensing industry and in developing private label goods to be sold to retail or directly to consumers.

About American Kennel Club® (AKC) founded in 1884, is a not-for-profit organization dedicated to the advancement of purebred dogs. The AKC maintains the largest registry of purebred dogs in the world, oversees the sport of purebred dogs in the United States, and along with its nearly 5,000 licensed and member clubs, educates the general public about responsible dog ownership. More than 22,000 AKC-sanctioned events are held annually for all dogs including agility, obedience, AKC rally®, and the coursing ability test as well as breed-specific conformation, tracking, and performance events like Earthdog, lure coursing, hunt tests and field trials. Affiliate AKC organizations include the American Kennel Club Canine Health Foundation, Inc., American Kennel Club Companion Animal Recovery Corporation, and The American Kennel Club Museum of the Dog. For more information, visit www.akc.org.

American Kennel Club® and AKC® are registered trademarks of the American Kennel Club.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the 4LC’s control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the company's properties and other factors could cause actual results to differ materially from 4LC’s expectations.