Worldwide Business Research Teams With Moovweb to Mobilize More Than 100 Conference Websites

SAN FRANCISCO--(BUSINESS WIRE)--Moovweb today announced that Worldwide Business Research (WBR), the world's foremost organizer of large scale conferences and a world leader in providing business intelligence, has begun rolling out mobile optimized websites for their industry leading events based on the Moovweb experience platform. The new mobile sites will give event attendees, sponsors and speakers a streamlined way to view event information and agendas, access content and communicate with the event organizer for more than 100 global events across multiple industries directly from their smartphones. To date, more than 15 sites have already been launched using the Moovweb experience platform, and the remainder of the WBR event sites are expected to roll-out over the coming weeks to make the event research and registration experience as natural and seamless as possible.

“Attendees are demanding better mobile experiences before and during our events”

“Attendees are demanding better mobile experiences before and during our events,” said Joshua Goldgar, head of marketing at Worldwide Business Research. “We produce more than 100 conferences, so we needed a platform solution that would let us optimize event sites quickly yet allow us to add mobile-specific features at the same time. The Moovweb experience platform is perfect for the job and is helping us deliver amazing mobile experiences to tens of thousands of our conference attendees.”

The Moovweb experience platform empowers businesses to go mobile by taking a fundamentally different approach to unifying their Web and mobile development. Using Moovweb’s patent-pending site virtualization and transformation technology, a business’ mobile sites and apps inherit and stay in sync with a desktop site’s content, features and business logic. This approach allows powerful mobile experiences to be delivered in days, not months and drives radically improved business agility as future mobile innovations are accelerated.

“In the wake of the mobile revolution, businesses are faced with daunting technology choices - some build separate mobile sites that require custom code and special integrations. This approach can be costly and results in mobile experiences that are out of sync with their desktop siblings,” said Mitch Bishop, CMO of Moovweb. “WBR is a great example of a company that could not scale with other mobile approaches; it was simply too expensive. With Moovweb, WBR can now cost-effectively deliver amazing mobile experiences for hundreds of sites using a single technology platform.”

To date, mobile optimized websites have been developed for the following events across multiple industries: BioNetwork East, Compliance Pro Capital Markets, Defense Maintenance & Sustainment USA, DGI Europe, Field Service Latin America, Field Service Medical, Field Service,Financial Information Management, Logichem Europe,NetFinance, Next Generation Customer Experience, ProcureCon Asia, ProcureCon Healthcare, ProcureCon Indirect East, ProcureCon Indirect, Trade Tech China, and Trade Tech USA.

About Moovweb

Moovweb’s vision is to fundamentally transform Web development to create unmatched business agility.

Our enterprise-class, cloud-based platform is transformational for businesses that need to innovate faster and drive extreme results through their mobile channels. The platform offers developers, design agencies and systems integrators a set of powerful tools to radically shorten delivery times for compelling mobile sites and hybrid apps. The Moovweb platform is one of the world’s busiest, with more than 11 billion mobile pages transformed for some of the world’s largest mobile sites and apps, including those for Macy's, 1800FLOWERS.com, Sur la Table, Golfsmith, Vitacost, Kroger, Accenture, Cox Communications, Chico’s, Sharpie and dozens of others. Moovweb is headquartered in San Francisco.

About Worldwide Business Research

WBR is the world's biggest large-scale conference company and part of the PLS group, one of the world's leading providers of strategic business intelligence with 16 offices worldwide. Our conference divisions consistently out-perform their industry sector competitors on the quality of the events we produce and the relationships we nurture with both delegates and sponsors. Every year over 10,000 senior executives from Fortune 1000 companies attend over 100 annual conferences – a true "Who's Who" of today's corporate world. In addition to our industry leading conferences, our professional services marketing division, WBR Digital, connects solution providers to their target audiences with year-round online branding and engagement lead generation campaigns. For more information contact [e-mail]

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