CHICAGO--(voice-based marketing automation, today published its latest infographic, “A Century of Marketing and the Evolution of the Growth Hacker.” The graphic illustrates how marketers evolved their strategies over the last century to capitalize on new media innovations from radio and television to the Internet and mobile devices. It also details the parallel rise of ad measurement data that is currently enabling marketers to drive revenue generation with sophistication and accuracy.)--Ifbyphone, the leader in
“We now have the ability to track how a specific radio ad on a specific station generates leads, measure which billboards produce customer contacts, and track phone calls back to web visits. This capability to generate specific measurement is the reason why growth hackers are bursting onto the marketing scene.”
Growth hacking refers to the use of marketing strategies backed by data to generate growth.
“The focus of marketing professionals has shifted from brand to revenue,” said Ifbyphone CEO Irv Shapiro. “Growth hackers, the new marketers, focus on driving revenue by utilizing sophisticated measurement tools and new media. With the advent of the web, marketers gained the ability to measure results in real time and dynamically tune marketing initiatives. Modern marketers aren’t limited to brand building by lack of data; today’s marketers are able to leverage ad tracking and lead lifecycle analytics to focus on revenue growth.”
Below are some of the evolutionary milestones and highlighted information in the infographic:
- First paid radio ad runs in 1922: Marketers leverage data from Arthur Nielsen’s system to measure brand advertising through audience ratings.
- Coca-Cola helps pioneer direct mail in 1930s: Today the average U.S. resident receives 290 pieces of direct mail a year.
- First TV ad runs in 1941 for $9.00: Nielsen adapts his radio ratings system to measure TV audiences with viewer diaries and set meters.
- World Wide Web launches in 1990s: Impression and click-through measurement is born as the first web ad debuts in Netscape’s browser in 1994.
- Hotmail becomes first webmail service in 1996: Service grows to over 400 million users by year’s end.
- Google introduces AdWords in 2002: Marketers continue shift towards measuring lead conversions.
- Facebook launches in 2004: Today 26 percent of people are more likely to pay attention to an ad posted by a “social acquaintance.”
- Mobile advertising continues to outpace other mediums in terms of growth, up 58 percent in 2012: Facebook reports 23 percent of fourth quarter advertising revenue for 2012 was from mobile ads.
- Voice-based Marketing Automation (VBMA) is introduced in 2010s: VBMA and technology-driven, multi-channel marketing analytics fuels the growth hackers’ hunger to drive and attribute leads.
“The latest analytics tools have significantly impacted marketing," said Shapiro. “We now have the ability to track how a specific radio ad on a specific station generates leads, measure which billboards produce customer contacts, and track phone calls back to web visits. This capability to generate specific measurement is the reason why growth hackers are bursting onto the marketing scene.”
Visit the Ifbyphone blog to view the full infographic on the evolution of the growth hacker.
Ifbyphone, the leader in voice-based marketing automation (VBMA), manages, measures and automates voice conversations for businesses and organizations. Ifbyphone’s VBMA solutions capture and manage phone leads and information that often slip through the cracks of traditional marketing automation and CRM software solutions.
The Ifbyphone product suite is a set of software-as-a-service applications including ad tracking, lead distribution, hosted IVR (interactive voice response) and voice broadcasting. Organizations of all sizes and across multiple industries use Ifbyphone, including direct response, health care, real estate, home services and lead generation. For more information, visit www.ifbyphone.com.
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