Good Girls Turn Bad as Missguided Launches Its New March Brand Campaign

DUBLIN--(BUSINESS WIRE)--Missguided have just launched the second part of their Spring/Summer 2013 campaign, and the collection features some heavy-hitting style arrivals set to drop on the website over the next few weeks.

Some talented models were let loose in an eclectic North London house for the campaign shoot, which captures the fashion-forward, diverse vibe of the new collection. Monochrome party dresses from Missguided Ireland are styled with bursts of colour, while acid wash denims, forever ombres and leather/mesh combos are fused together to offer just a taste of what’s to be expected this season.

In the campaign images, an achingly cool Australian model is seen lying in heavy black leather boots on the pristine chesterfields – a nod to the attitude and laid back vibes of a Missguided girl. Meanwhile, a sizzling hot Brazilian model in a fierce tiger bodysuit reclines against a vintage floral rug in a quaint bedroom – fusing the ordinary with the extra-ordinary.

Other shots capture two girls running hand in hand around the grand house, wearing oversized slogan t-shirts and leather accessories – undoubtedly up to no good in their women’s clothes from Missguided.

Mid-way through the shoot, one model spontaneously picked up a guitar and started playing some familiar riffs from memory, wearing a top that boasted the word ‘Swag’. Teamed with her women’s jeans at Missguided Ireland, she perfectly encapsulated the vibrancy and lust for life the Missguided girl naturally possesses.

The mayhem was captured by a female photographer who recently shot international popstars Rihanna and Rita Ora. She had plenty of girl power and perfectly embodied the Missguided spirit as she ran around snapping the models, who were causing mischief around the house in all the latest trends.

Be warned… these girls are very good at being bad – and they’re doing it in the amazing new fashions from Missguided.