NEW YORK--(Portón® Pisco, the flavorful and versatile ultra-premium white spirit from Peru, is proud to announce being named one of Technomic’s 2013 Fast 50 Brands. Portón was one of twenty-three spirits brands identified for this accolade and one of only five to be categorized as a “Fierce Five” – a small spirit brand that has demonstrated significant gains and has proven the ability to meaningfully connect with both consumers and trade.)--Just one month before its two year anniversary in April,
“This accolade truly solidifies Portón’s current and potential strength in the U.S. market; with average year-on-year growth at 138%, I’m so pleased to have the opportunity to further develop a brand with such tremendous potential.”
“The Fast 50 Brands are those spirits, wine and beer brands that are not only achieving significant volume growth, but are well positioned for ongoing expansion,” says Donna Hood Crecca, Senior Director of the Adult Beverage Resource Group at Technomic. “Portón is among the elite group that is shaping the future of the adult beverage industry.”
Technomic, a leading research and consulting firm servicing the food industry, showcases brands that prove to be innovative, strategically positioned, connected with consumers and able to grow year after year. This recognition is a true testimony of how far Portón has progressed in such little time.
“Portón is thrilled to have received such a high honor, especially as a relatively unknown spirit category in a very competitive space,” notes Chief Operating Officer Jean-Francois Bonneté. “This accolade truly solidifies Portón’s current and potential strength in the U.S. market; with average year-on-year growth at 138%, I’m so pleased to have the opportunity to further develop a brand with such tremendous potential.”
Portón has been consecutively recognized for its distinct taste since the brand’s launch – including a Chairman’s Trophy Award at the 2012 Ultimate Spirits Challenge, a Double Gold at the 2012 San Francisco World Spirits Competition, and Gold & Best of Class designations at the Spirits of the Americas 2013 Competition.
Portón® is an ultra-premium white spirit that is versatile in cocktails and offers complexity with a delicate finish when savored on its own. Born from grapes that grow in the foothills of the Andes Mountains, Portón® is artisanally crafted at Hacienda La Caravedo distillery in Ica, Peru. Building on the heritage and traditions of this distillery, which was founded in 1684 and is the oldest in the Americas, Portón® combines centuries-old methods with state-of-the-art and eco-friendly technology to create a mosto verde pisco of unmatched quality.