AUSTIN, Texas--(e-commerce software platform for fast-growth businesses, today announced the results from its $2M integration fund for developers, which launched in early 2012. The new integrations and applications that were built on the Bigcommerce API are now available in the Bigcommerce app directory at http://www.bigcommerce.com/apps.)--Bigcommerce, the leading
“An e-commerce website is like a billboard in the desert, unless you can attract people to it”
“Our vision is to become the operating system of commerce, and the platform we’ve built for developers to leverage is the key piece to that vision,” said Mitchell Harper, co-CEO at Bigcommerce. “We were blown away by the massive response from the developer community, and the applications we selected are truly best-of-breed integrations that meet significant needs for our clients. Using our extensive API, market-leading apps like HubSpot, MailChimp and Zendesk, as well as up-and-coming developers like Stitch Labs, are building on top of our platform and generating serious revenue. It’s a win-win-win situation for Bigcommerce, developers and most importantly our clients, who get to extend the functionality of their Bigcommerce store in a nearly unlimited number of ways.”
Over 500 developers applied to receive part of the $2M app integration fund. Of the applications chosen to be funded, the biggest category of focus was marketing, which small businesses typically have a hard time figuring out.
“We know that our clients want more than just a pretty online store,” said Eddie Machaalani, co-CEO at Bigcommerce. “They want traffic, orders and repeat customers. The range of apps built as a result of our integration fund not only extend on our 25 built-in marketing tools, but make it even easier for our clients to drive a stampede of targeted traffic to their Bigcommerce stores.”
Bigcommerce app fund by the numbers:
- Number of app submissions: 577
- Number of apps funded through the integration fund: 31
- Funding range for individual apps: $1,250 - $20,000
- Total number of apps now in the Bigcommerce app store: 105
"An e-commerce website is like a billboard in the desert, unless you can attract people to it,” said Mike Volpe, CMO at HubSpot and author of the foreword to the book ‘Inbound Commerce: How to Sell Better than Amazon.’ “Today's buyers are sick of seeing ads and being interrupted, so you need to adapt your marketing to be more lovable and inbound. By combining HubSpot's inbound marketing expertise with e-commerce, our integration helps businesses generate what matters most — targeted traffic, which leads to sales."
“We approached Bigcommerce because we recognized that their clients needed access to a substantial network of comparison engines,” said Blaise Bayuo, co-founder and CEO at RetailTower. “We’re now seeing an average of 10 new customers per day. Bigcommerce has become a strong partner for us because we both have the same core values — helping growing businesses expand their reach and drive revenue."
"Our integration with Bigcommerce is a perfect fit for its client base of agile business owners who want a beautiful and simple solution for providing great customer service,” said Jason Smale, engineering director at Zendesk.
Although the integration fund is now complete, Bigcommerce is encouraging developers to submit apps at https://developer.bigcommerce.com.
Bigcommerce is the leading e-commerce platform for fast-growth businesses, enabling them to easily launch professional online stores in hours, not weeks or months. Existing clients Gibson Guitar, Zaggora.com, YETI Coolers and over 30,000 others are using Bigcommerce’s built-in e-commerce and marketing capabilities to sell more with less effort. Bigcommerce was founded in 2009 by two Aussies turned part-time Texans with a vision to build a scalable, powerful e-commerce platform for every business in the world.
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