IRVINE, Calif.--()--Brand Affinity Technologies, Inc., the experts in engaging, activating, and monetizing fans, today announced an exclusive partnership with one of the most celebrated MLB teams of all time, the Los Angeles Angels. Through this partnership, Brand Affinity Technologies will provide fan photography services for the Angels and their devoted fans, helping preserve their memory of the game.
“We look forward to leveraging our unique FanPhotos photography platform to further extend this MLB franchise and truly capture and activate fans’ passion and excitement for their Angels.”
Known as one of the most popular teams in the MLB, the Angels franchise drew more than three million fans during the 2012 baseball season and was ranked in 2011 as the fourth team on ESPN’s list of “Ultimate Team Rankings” ahead of every team in baseball and any other franchise in Los Angeles. The partnership with Brand Affinity Technologies extends the Angels’ in-venue experience to fans well beyond game day, while also providing a significant revenue source via Brand Affinity Technologies’ FanPhotos photography platform.
“As a Southern California-based company, we are very excited to be announcing this partnership and provide the millions of Los Angeles fans a more compelling medium to capture and share their in-game experiences with friends and family,” said Ryan Steelberg, CEO of Brand Affinity Technologies. “We look forward to leveraging our unique FanPhotos photography platform to further extend this MLB franchise and truly capture and activate fans’ passion and excitement for their Angels.”
Throughout each game, Brand Affinity Technologies photographers will be on-site to capture photos of the attendees. Angels fans will easily be able to view, download and share the photos taken during the game by visiting the FanPhotos site and entering a specific code provided to them. All photographs will be branded, giving the beloved MLB franchise an opportunity to further strengthen its relationship with fans. Additionally, Brand Affinity Technologies will be launching a comprehensive onsite photo sales operation so fans in the suites and throughout the venue can immediately view and purchase photos and take home a photo keepsake from the game.
“We are extremely excited about our partnership with Brand Affinity Technologies. The company’s services and new technologies will help us enhance the overall game experience of Angels fans, as well as further increase fan loyalty to the team,” said Robert Alvarado, vice president, marketing and ticket sales for the Los Angeles Angels.
Along with its partnership with the Los Angeles Angels, Brand Affinity Technologies continues to expand photo offerings to major brands and sporting leagues by providing a comprehensive, fan-centric experience for fans to view and share their most memorable event experiences by utilizing the power of digital media and high-quality, professional photography.
About Brand Affinity Technologies
Brand Affinity Technologies, founded in 2007, is a technology and marketing services company focused on activating, engaging, and monetizing fans. Brand Affinity Technologies offerings power highly-targeted and interactive comprehensive fan-centric experiences and promotions. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters. For more information, visit http://www.brandaffinity.net.