MONTVALE, N.J.--()--BeaconUnited® has partnered with ArchPoint Consulting, a strategic services company, to bring a full suite of strategic consulting, sourcing and logistics and marketing services to their clients.
“As the dynamics of communicating with customers change, the consumer packaged goods market has grown increasingly complicated. Our partnership is designed to help BeaconUnited® clients navigate the changing world of marketing and messaging”
“Today represents a strategic shift in how a food broker business brings added value services to its clients,” said Tony Scudieri, BeaconUnited’s CEO. “This strategic investment will bring best-in-class solutions to BeaconUnited® clients. This is not your traditional food broker solution — this is going to be something special. Already, ArchPoint Consulting and BeaconUnited’s venture has provided a variety of our clients cutting-edge marketing services.”
Working together, BeaconUnited® and ArchPoint have developed a suite of marketing services specifically designed to solve client’s retail execution challenges.
“As the dynamics of communicating with customers change, the consumer packaged goods market has grown increasingly complicated. Our partnership is designed to help BeaconUnited® clients navigate the changing world of marketing and messaging,” said Richard Spoon, CEO of ArchPoint. “This partnership will bring the best from each business to the market — proven world-class consulting and marketing services, matched with aggressive retail execution.”
ArchPoint Marketing, a full-service marketing company, will represent each of BeaconUnited's eight member brokers and their clients, providing BeaconUnited’s retailer and manufacturing clients turnkey solutions in product and brand management across all media platforms, including social media and point of purchase — plus market research, packaging and promotion effectiveness.
Additionally, ArchPoint will bring the full complement of its services into the relationship with BeaconUnited® including management consulting and global sourcing. By joining forces with ArchPoint, BeaconUnited® provides best-in-class industry expertise to clients in the areas of strategy/OGSM, people and change, sourcing/supply chain and sales/customers. Leveraging ArchPoint’s capabilities, BeaconUnited® will roll out additional suites of solutions to its clients — including order-to-cash and strategic customer planning utilizing OGSM.
“In addition to providing best-in-class marketing services, we have joined forces with Black Pearl Intelligence to provide our clients access to advanced business intelligence on consumer and industry perceptions of their brands, the marketplace and their competitors,” said Jesse Edelman, Chief Operating Officer with ArchPoint.
With increased marketing services, BeaconUnited® will further capitalize on its unique position that offers customers national reach and local expertise. With a focus on performance, BeaconUnited® utilizes the targeted expertise of industry veterans to deliver a rich customer-level experience. Plus, with customer access to top marketing and analytical data, BeaconUnited® is able to strategically manage the natural synergy between manufacturer and retailer.
BeaconUnited® is a venture of eight leading U.S. food brokers, combining the reach and resourcefulness of a national firm with the personal touch and market knowhow of regional experts. BeaconUnited’s member brokers are: ArchPoint Sales (San Antonio), Blackford Brokerage (Kansas City Metro), Brennan & Nagel (St. Louis), Carlin O’Brien (Chicago Metro), Co-Sales (Phoenix), ESM (Montvale, N.J.), KCBS (Cincinnati) and Riteway (Lakeland, Fla.).
About ArchPoint Consulting: With offices in 15 cities across the U.S. and offices in China and the U.K., ArchPoint offers a broad range of services, specializing in OGSM strategy sessions. At its core, ArchPoint helps leaders fully realize and successfully implement team, department or company-wide goals. ArchPoint offers solutions and attention to detail beyond traditional consulting firms. Each partner brings more than 20 years executive-level experience from Fortune 100 companies, which gives the ability to spark significant change, the judgment to understand the impact and the fortitude to see each job through to the very end.