Hungama Changes Game with Launch of International Music Application

Only music app to have video streaming, mood-based music discovery, integrated loyalty & rewards functionality

MUMBAI, India--(BUSINESS WIRE)--Hungama.com, the largest digital destination for Bollywood, Regional (Telugu, Bhojpuri, Tamil, Malayalam and others) and South Asian music today launched a next generation application that seeks to change the way users listen to and experience music and videos across mobile devices.

The game changing app introduces a loyalty feature that rewards users for every action on the app. Users can earn (and redeem) points every time videos are viewed or music is played/shared, or even by inviting friends or creating playlists.

The ‘mood discovery’ functionality, another unique component, plays music to match users’ moods. This feature allows music discovery based on user preferences – Mood, Tempo, Category, Genre or Era.

With the launch of this app, Hungama.com breaks the cluttered digital music market by not only bringing unique features, but also by elevating the music listening experience by allowing users to watch videos and socialize while streaming favorite Bollywood, Regional and International music.

What makes the Hungama.com app better than current options?

Audio/Video Streaming & Download: Experience the joy of music like never before! Hungama.com app allows users to not only stream unlimited music, but also enjoy music videos. The app also allows users to purchase and download entertainment content on connected mobile devices. Music intelligence is another aspect of the app, with an add-on feature which brings interesting trivia and lyrics to each song with just a touch.

Mood Discovery: Music that plays to moods. The mood discovery feature allows users to play with different mood options such as “happy,” “party,” “romantic” etc. The music lists discovered can be saved and replayed anytime, anywhere.

Loyalty & Gamification: For those with a competitive edge, the Hungama app also allows you to be a pro gamer with an exceptional loyalty program that rewards you for every action on the app. Points can be earned every time a user watches videos, plays/shares music, invites friends or creates playlists. Once collected, the points can be redeemed to download and own content, movie tickets, autographed merchandise, gizmos and gadgets and dinner dates with film stars.

Artist Radio: With over 20,000 artists on Hungama’s music application, users have access to a massive pool of their favourite celebrity’s music playlists via the “artist radio” feature.

Social Music: The ‘my stream’ option allows users to invite, share and connect with friends online through social networking platforms and initiate waves of interesting music conversations online. ‘My stream’ also allows music and personal playlists to be shared while users continue to pocket more ‘coins’ upon sharing with friends.

The free-to-download application brings an extensive catalogue of music tracks & videos with over 2 million songs from Bollywood, International, Telugu, Bhojpuri, Tamil, Malayalam and other regional content. The app offers a superior user experience - better & faster play of music and videos, beautiful imagery and a thorough, user-friendly search experience.

The application is available for free downloads on:

Platform	Link
iOS	https://itunes.apple.com/us/app/hungama-music-videos-radio/id414009038?mt=8
Android	https://play.google.com/store/apps/details?id=com.hungama.myplay.activity
Blackberry 10	http://appworld.blackberry.com/webstore/content/24032324/

About Hungama.com:

Hungama.com is India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment -destination, www.hungama.com. The storefront has over 2 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & dialogues; mobile content such as ringtones & wallpapers. Hungama Movies has over 5000 Bollywood, Hollywood, Regional Indian Movies and Television Series available in both HD SD and quality, powered by Intel® Insider™. With over 20 million users, the website is accessible from PC, mobile, tablets, connected TVs and other connected devices, consumers can enjoy all this content via download and streaming. Hungama.com caters to the digital entertainment needs of over 1.5 billion South Asians across the world. Some of the key features include a preview feature, ease of access, portability, Smart Cloud services to store music and a powerful discovery, search & recommendation engine. It is now also available on Smart Phones and Facebook.

Hungama.com is a part of Hungama Digital Media Entertainment Pvt. Ltd. the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. The company has partnerships with over 400 content creators, record labels, studios, broadcasters, game publishers on a worldwide exclusive basis for digital and mobile content. Hungama serves content to consumers in 47 countries across mobile, internet and IPTV services on a Managed Services Platform.