HOLLYWOOD--()--Celebrities and Hollywood insiders joined forces last night at the TCL Chinese Theatre (formerly Grauman’s Chinese Theatre) to support the children in crisis and their families served by Hollygrove, a private nonprofit. Together, they raised $200,000 to help local youth overcome trauma and succeed in school. “The Norma Jean Gala,” named for the agency’s most famous former resident, was presented by Juicy Couture, and hosted by Neil Patrick Harris, Busy Philipps, Diane Ladd and Debby Ryan. David Burtka served as the night’s Master of Ceremonies.
“This event would not be possible without the generous sponsorship of Juicy Couture”
Hollygrove helps children recover from trauma, abuse and addiction, and ensures that families thrive. “The Norma Jean Gala,” the agency’s signature fundraising event, featured an exhibit of the creative work done by youth in Hollygrove’s “Endless Summer” after-school program. Guests met some of the young artists and experienced first-hand the therapeutic benefits of art. The exhibit was presented by Shannon and Dean Factor and the Max Factor Foundation.
“This event would not be possible without the generous sponsorship of Juicy Couture,” said Darrell Evora, President & CEO of EMQ FamiliesFirst, the parent organization of Hollygrove. “Together, we’re continuing to do whatever it takes to help kids in crisis thrive. And, thanks to the support of the Hollywood community, today we’re helping more children in L.A. succeed in school through our Endless Summer program.”
Since its inception in 1911, Hollygrove has cared for more than 25,000 children. In 2006, Hollygrove opened its campus to the community and began school- and home-based services. Today, innovative programs relying exclusively on private funding include: the Endless Summer therapeutic after-school program; Camp Hollygrove; Project Fatherhood; and Family Finding for youth in foster care.
About Hollygrove
Hollygrove now serves more kids than ever before in its 100-year history in Hollywood. Hollygrove is the Los Angeles division of EMQ FamiliesFirst, the largest children’s behavioral health provider in the western United States. The agency is recognized for innovative mental health treatment, foster care and social services that help families recover from trauma, abuse and addiction, and rebuild their lives. EMQ FamiliesFirst fights for sustainable change and advocates for improvements in the local, state and federal systems that serve children in need. For more information, please visit http://www.emqff.org or follow the agency at @emqff.
About Juicy Couture
Juicy Couture embraces the bright and glamorous fun of its Los Angeles heritage by discovering the couture in the everyday, and delivering an element of surprise in all of its designs.
Famous for ascending the tracksuit to its status as a casual luxury icon, the brand continues to evolve, bringing the same confident, whimsical and feminine attitude to everything it creates. Today, the global phenomenon offers an assortment that spans fashion apparel for women, girls and baby, handbags, intimates, swimwear, fragrance, accessories, jewelry, sunglasses and small leather goods.
North America is home to approximately 126 Juicy Couture and Juicy Couture Outlet stores. You can also shop Juicy Couture in select specialty and department stores and at JuicyCouture.com. Internationally, Juicy Couture and Juicy Couture Outlet stores can be found in over 30 different countries across Europe, Asia, Latin America and the Middle East.
Follow JuicyCouture on Facebook, Twitter, Tumblr, Pinterest, Instagram and our blog, The Juicy.
In 2003, Fifth & Pacific Companies, Inc. (NYSE: FNP)(formerly Liz Claiborne Inc.) acquired the company.

