AutoRevo Appoints Alan Bertucci as Senior Product Manager : Alan Bertucci to Manage Product Expansion Efforts and Increase Efficiency in Continuing Development of AutoRevo's Industry-Leading Vehicle Marketing Platform AutoRevo (autorevo.com), a leading provider of on-demand marketing software for the automotive industry, today announced the appointment of Alan Bertucci as Senior Product Manager. - 2008-05-13

InGrid Teams with Jerry Zucker's National Banana Comedy Site Launching Television and Web Ads on Home Security Market : National Banana-Produced Videos Invite Consumers to Shift Their Thinking on Home Security with a Fun, Innovative Campaign The home security industry is not known for developing either breakthrough technology or creative advertising campaigns. Until now. Fred Siegel, advertising creative veteran and currently CMO of InGrid Home Security, teamed with Jerry Zucker’s National Banana to create and produce a humorous campaign that is innovative in its approach to marketing home security. The campaign was written and directed by Jerry Zucker, and produced by National Banana, a fresh comedy community on the Web. The multiplatform ad campaign is targeted at consumers who view existing home security solutions as antiquated and inadequate, and feature InGrid’s revolutionary digital and wireless design to deliver superior security, reliability and connectivity. - 2008-05-13

Greystripe to Offer Mobile Games From Sega : Greystripe Adds Another Publisher at Sonic Speed With the Addition of New Games From Mega-Brand, Sega; Delivered for Free to Mobile Game Players Worldwide Today Greystripe, the world’s leading distributor of ad-supported mobile games and applications, announced another Tier-one game publisher deal to distribute free mobile games from world-renowned game publisher, Sega. - 2008-05-13

Office Depot Teams up with Google to Provide Online Marketing & Collaboration Tools for Small Business Customers : New Online Business Resource Center to Help Small Businesses Get Noticed Office Depot® (NYSE:ODP), a leading global provider of office products and services, today launched a new online Business Resource Center with Google, providing small business customers with the tools they need to communicate, collaborate, and start marketing themselves. The new Business Resource Center is available online at www.officedepot.com. - 2008-05-13

Surfline.com Teams up with BrickfishTM to Put Words in Kelly Slater's Mouth : User-Generated Content Campaign Seeks Photo Captions for Surfing's Hottest Star Brickfish™, the social media advertising platform, and Surfline.com, the online surfing authority, today announced the “Slater Sez” Photo Caption Challenge located at www.surfline.com/slatersez. The campaign invites surf fans to come up with creative captions to describe what pro surfer Kelly Slater is doing or thinking in a photo provided. The entrant with the most amusing caption will win a new surfboard and wetsuit from SurferSurplus.com. - 2008-05-12

SpiralFrog Honored at the Long Island Software Awards: Music Service Wins LISA 2008 Award for High Quality Software Engineering SpiralFrog, Inc. (www.spiralfrog.com), the free ad-supported Web-based music experience, today announced it was honored at the prestigious 12th annual Long Island Software and Technology Network's Long Island Software Awards (LISA) ceremony held in Garden City, NY. SpiralFrog received the LISA 2008 Award for High Quality Software Engineering. - 2008-05-08

The IAB Issues Revised Ad Unit and Rich Media Creative Guidelines for Public Comment: Fostering Ongoing Standardization and Innovation in the Online Industry The Interactive Advertising Bureau (IAB) today announced the release of a set of Revised Ad Unit and Rich Media Creative Guidelines. These revised guidelines will help to eliminate points of friction in the online ad buying process while fostering continued innovation in the interactive advertising industry. The proposed guidelines will: - 2008-05-08

Over 150 Brand Advertisers, Media Buyers, Technology Stakeholders Participate in the First Annual In-Call Media Summit Hosted by VoodooVox: Lively Discussion and Debate on This Emerging Advertising Channel This week VoodooVox hosted the first annual In-Call Media Summit in New York City. An over capacity crowd gathered at VoodooVox's New York headquarters to discuss this exciting new advertising channel. Attendees included media buyers, brand advertisers, venture capitalists, journalists, advertising agencies, and numerous voice 2.0 telephony companies. The Summit was the first event of its kind for an industry that is rapidly becoming a significant advertising channel. - 2008-05-08

Strategy Companion Adds Business Intelligence Analytics to Microsoft Dynamics(TM) CRM 4.0: Seamless Integration and Easy-To-Use Business Intelligence Enables Companies to Understand and Analyze their CRM Data Strategy Companion Corporation announced today that its BI Analytics for Dynamics CRM(TM) solution is now available on the new Microsoft Dynamics(TM) CRM 4.0 platform, providing advanced Business Intelligence (BI) reporting and analytics seamlessly integrated within the Dynamics(TM) CRM (Customer Relationship Management) application. Managers and employees can now gain a deeper understanding of the marketing, sales, and service-related data residing in Dynamics(TM) CRM 4.0, leading to faster, more informed, and better business decisions. "With BI Analytics for Dynamics(TM) CRM, decision makers can use and create easily understood reports and dashboards with key information about their own part of the business," explains Bob Abernethy, Strategy Companion VP of Customer and Partner Solutions. "By integrating our BI Analytics solution with Microsoft Dynamics(TM) CRM, organizations will reap the benefits of a deeper understanding of their sales, marketing and service operations." - 2008-05-06

Givenchy Launches Online Campaign to Create a Customized Makeup Compact with Brickfish(TM): User Generated Content Campaign Invites Beauty Mavens to Create a Savvy Slogan for its Coveted Prisme Foundation Compact Givenchy, the luxury fashion and beauty brand, and Brickfish(TM), the social media advertising platform, today announced the "Prisme Foundation" campaign located at www.brickfish.com/pr_givenchy. This campaign invites beauty enthusiasts to create a sassy slogan for Givenchy's iconic Prisme Foundation Compact, a bestseller from their luxurious Le Makeup collection. Created slogans will be imprinted in the powder online, giving a true-to-life look at what the finished product will look like. The grand prize winner, chosen by Givenchy's expert panel, will receive a production piece of his or her customized Prisme Foundation compact, ten extras to share with friends, and a year's supply of Givenchy products, worth $3,000, including early access to new collections. - 2008-05-06

Business Wire Webinar Series Provides How-To Help on Press Releases: SEO Heroes and Those "Lost in MySpace" Get How-To Help From Press Release Experts Business Wire's popular webinar series continues in May with continuing education on how to optimize press releases for search engines as well as social media lessons for new media neophytes. - 2008-05-06

PanGenex (PGXC) Welcomes Ronald P. Caputo, MD, FACC, FSCAI, to Its Board of Directors PanGenex Corporation (Pink Sheets:PGXC) announces that Dr. Ronald P. Caputo, Director of Cardiology Research at St. Joseph's Hospital in New York has accepted an invitation to join the Company's Board of Directors. - 2008-05-06

4imprint 'glide(SM)' Reinvents Promotional Products Pricing: Customers Save as Exclusive Online Ordering Tool Matches Price to Quantity Promotional products retailer 4imprint is reinventing promotional products pricing with the introduction of glide(SM), an online tool that saves customers money by matching per-item prices with exact quantities ordered. - 2008-05-06

Now Boarding! Reactrix, Leading Digital Out-of-Home Media Network Enters into Exclusive Relationship with Clear Channel Outdoor in Select U.S. Airports: Reactrix' STEPscape(TM) Interactive Advertising Network to begin Pilot Program with Clear Channel Outdoor Reactrix Systems, Inc., a leading interactive out-of-home media company, today announced it has entered into a multi-year strategic agreement with Clear Channel Airports, the U.S. leader in airport advertising and a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO). The agreement makes Reactrix the exclusive provider of gesture-based interactive media and technology for all of Clear Channel airports across the U.S. - 2008-05-05

Applied Biosystems & Bio-Rad Gain Gene Expression Profiling Market Share: Dynamic Gene Expression Profiling Market Revealed in Percepta Associates New Gene Expression Profiling Life Science DashboardTM Market Research Report Today Percepta Associates Inc. announced the release of Series Two of its Gene Expression Profiling Life Science DashboardTM market research report. Drawing comparisons to the findings of Series One published in February 2007, Percepta reports measurable shifts in market share within this market. - 2008-05-05

The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines: Simplification and Efficiency Lead the Way to Continued Explosive Growth The Interactive Advertising Bureau (IAB) today announced the release of "Digital Video In-Stream Ad Format Guidelines." Created by the IAB's Digital Video Committee, a group comprised of 145 leading interactive companies, they are the definitive format guidelines that directly address digital video advertising. - 2008-05-05

Small Business Marketing Guru John Jantsch of 'Duct Tape Marketing' Selects Infusionsoft to Grow Business Even Further: Joins Long List of Top Marketing Experts Relying on Infusionsoft eMarketing Software for Growing Business Via Marketing Automation Infusionsoft, the leader in eMarketing software for entrepreneurs announced today that John Jantsch, noted small business marketing author and blogger, has selected Infusionsoft to run his growing content, consulting and advisory company's automated sales and marketing programs. - 2008-05-05

VIZ Pictures and NCM Fathom Debut Live Action Japanese Feature Death Note on the Big Screen: Special Two-Night Event will be Shown May 20th and 21st in Select Theatres Nationwide DEATH NOTE, a live-action Japanese feature event shows that the pen is mightier than the sword in a special two-night event at more than 300 theatres on May 20th and 21st at 7:30 p.m. local time. This unique theatre event (English dubbed) brings to life the popular Japanese manga series written by Tsugumi Ohba and will feature an exclusive behind-the-scenes look at the creation of this breakthrough live action production, an in-depth interview with Director Shusuke Kaneko and a unique look at the talent behind the Death Note characters. - 2008-05-05

THE WEEK Magazine Names Bianca Janosevic as Executive Director, THEWEEKDaily.com: Seasoned Web and Marketing Pro Joins America's Fastest-Growing News and Opinion Magazine THE WEEK (www.theweekdaily.com), America's fastest growing news and opinion magazine, has appointed Bianca Janosevic as executive director of THEWEEKDaily.com. Based in New York City, Janosevic is responsible for leading the online strategies and operations for the Web site, and reports directly to Steven Kotok, general manager of THE WEEK. - 2008-05-05

Platform-A's ADTECH Signs Exclusive Agreement with InteractiveMedia for Digital Ad Serving ADTECH has been selected by InteractiveMedia, the ad network of Deutsche Telekom, as its exclusive provider in Germany for online ad serving. ADTECH is a business unit within the Platform-A online advertising business. - 2008-05-05

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