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Recent Headlines - Business: Advertising / Marketing

Infusion CRM Named Best SaaS Small Business CRM: Receives Two Willy Awards from CRM Reviewer Rich Bohn of SellMoreNow.com Infusion Software, providers of Infusion CRM, the best-selling customer relationship management (CRM) software for small businesses, today announced that its web-based product, Infusion CRM, was named "Best SaaS Small Business CRM Solution" by SellMoreNow.com, the leading independent source of critical analysis for the CRM software segment. The Company also received the "Jim Cecil Award for Excellence in Drip Marketing." - 2007-12-13

New KickApps Solution Enables Social Media Publishers to Monetize Video Content KickApps, the leading on-demand social media platform, today announced the availability of a new solution that allows customers to quickly and easily generate revenue through in-stream video advertising. An industry first, the integrated solution combines KickApps' easy-to-deploy community-building platform with Advertising.com's Lightningcast video ad serving system. By integrating the two platforms, publishers are now able to serve ads via both editorial and user-generated video content on their KickApps-powered social media sites. - 2007-12-12

Starcut Bullish on Growth Prospects for Mobile Advertising in 2008 Starcut, a leading global provider of mobile publishing software, is looking ahead to 2008 with optimism after a year which saw several large, global brands pursue and implement mobile Web advertising strategies. - 2007-12-12

CellTrust Wallet(TM) Gives Business the Ability to Ramp-up Mobile Customer Relationships: Pre-Configured Modules Save Companies Time & Cost Deploying Mobile Campaigns In sync with business' desire to build better customer relationships and brand loyalty, CellTrust Corporation (www.celltrust.com) today announced the availability of mobile software and services that make it possible for any type of business to rapidly and cost-effectively roll out a mobile marketing campaign with the advantages a secure micro-client based data platform offers. Saving months on campaign development and immediately resolving the issue of handset and carrier compliance, CellTrust Wallet, a business-to-business-to-customer mobile marketing and messaging solution, includes seven pre-configured modules which can be easily tailored to businesses' enhanced communication needs. - 2007-12-12

Malcolm Gladwell and Seth Godin Share the Stage for the First Time Ever at a Public Event Two of today's most renowned thinkers, Malcolm Gladwell, Author, The Tipping Point and Blink, and Seth Godin, Author, The Dip, Purple Cow and All Marketers Are Liars, will come head-to-head on stage at THE Conference on Marketing on February 5, 2008. It will be the first public event that unites the two speakers on the same stage. - 2007-12-12

Leading Non-Profit Organizations Join Myndnet to Boost Online Donations: Myndnet Members Can Donate Their Earnings to a Broad Range of Non-Profit Organizations, Including Wikimedia, the American Red Cross and the Humane Society Myndnet Widget Enables Bloggers to Monetize Their Audience and Donate to Charities Myndnet, the Information Marketplace that creates revenue streams for members of any social network, today announced the ability for its worldwide members to donate earnings to leading non-profit organizations spanning a multitude of important causes, from animal protection and disaster relief to encouraging the development and distribution of free, multilingual content. - 2007-12-11

The Telos Network (TTN) and 4G Metro Form Alliance to Provide Trinity Railway Express Passengers a Wireless Network, Digital Media and Advertising The Telos Network (TTN), a leading Silicon Valley integrated marketing solution provider today announced they have entered into a strategic partnership with 4G Metro, LLC of Granbury, Texas, a supplier of WiFi metropolitan-scale wireless service offerings. As exclusive providers, they will install Internet access and a digital sign network in the Trinity Railway Express (TRE) rail cars, and interactive kiosks in major route train stations. The TRE is a commuter rail line, jointly owned by the Fort Worth and Dallas Area Rapid Transit (DART), operating between Dallas and Fort Worth. The Telos Network has on-board and train station programming responsibility for news, weather, sports, special events, promotional, entertainment, and advertising. 4G Metro will install the full range of hardware required for the mobile and fixed wireless broadband network throughout the Dallas metroplex. - 2007-12-11

Grey Canada Selects Maconomy Agency Solution To Maximize Business Performance: Solution's multi-currency, multi-company capabilities and ease of use key to decision Maconomy US, leading provider of business solutions and services for professional services and marketing communications companies, along with systems integration partner 360 Visibility, announced today that Grey Canada, one of Canada's top marketing communications agencies, has selected the Maconomy Agency Solution to bolster their project management and resource planning capabilities. Maconomy will replace Adtraq, their incumbent solution. The initial deployment will focus on automating and streamlining Grey's financial management processes, and thereafter expand to include all production and creative teams, driving greater ownership, accountability, and efficiency throughout all levels of the agency. - 2007-12-11

Javelin Direct Announces Joel Sobelson as Group Creative Director Javelin Direct (www.javelindirect.com), an Omnicom Group (www.omnicomgroup.com) agency, has named Joel Sobelson their group creative director, charged with leading Javelin Direct's New York Creative Department. The position is based in Javelin Direct's New York City office. - 2007-12-11

SyncLive(SM) Launches Website Arena Designed to Feature Music Venues and Artists to Global Fans SyncLive(SM), the world's first, free online live music community, has announced that it has added key site features designed to showcase venues and artists around the world. With the SyncLive website now online, users can view live online musical performances streaming from established venues, small-sized clubs and even an artist's living room. - 2007-12-10

AdOn Network Joins DoubleClick Advertising Exchange: AdOn Network Joins a Select Group of Beta Partners for the DoubleClick Advertising Exchange Service AdOn Network, a leader in providing innovative keyword-targeted advertising solutions for advertisers and publishers, today announced that it has joined DoubleClick Advertising Exchange, a dynamic online marketplace that connects buyers and sellers of online display advertising for maximum return and efficiency. - 2007-12-10

Viisual Launches Online Resource with Top Assignment Photographers: Website Helps Fill Industry Void For Quality Creative Research Tools Viisual(TM) today announced the launch of its new online resource to help buyers in the creative industry find outstanding assignment photographers. Viisual Pro features some of the world's top photographers and enables creatives to explore a wide spectrum of portfolios in a fraction of the time it takes to visit individual artist websites. - 2007-12-10

Free Overnight Shipping on All Business Holiday Cards from Hallmark Business Expressions: It's Not Too Late To Order Business Holiday Cards Hallmark Business Expressions today announced free overnight shipping on all business holiday card orders between now and Dec. 17. Businesses who haven't ordered their holiday cards still have time to order and ship their business holiday cards to the people who matter most to their organization--customers, clients, prospects and employees. - 2007-12-10

AdOn Network Adds Local Geographic Targeting: Switch to Digital Element's IP Intelligence Technology Enables AdOn Network to Improve Advertising Targeting Capabilities AdOn Network, a leader in providing innovative contextual and behavioral advertising solutions for advertisers and publishers, today announced the launch of enhanced geographic targeting options, which will enable advertisers to target their campaigns down to the local and regional level. - 2007-12-06

Trackbacks Available Constant Contact Expert Pens E-Mail Marketing For Dummies(R): Latest 'For Dummies' reference book, authored by John Arnold, offers small businesses successful e-mail marketing strategies Constant Contact(R), Inc. (NasdaqGM: CTCT), a leading provider of e-mail marketing and online surveys for small organizations, is proud to announce the release of the latest For Dummies reference book from Wiley Publishing - E-Mail Marketing For Dummies, written by John Arnold, Constant Contact's Denver based regional development director. This 360-page, easy-to-read reference book will help small businesses and organizations capitalize on the latest e-mail marketing techniques and best practices. E-Mail Marketing For Dummies is an effective resource for anyone interested in building effective e-mail marketing programs to help increase sales and build stronger customer relationships. - 2007-12-04

New Research Reveals Distinct Marketing Preferences of Chinese and Indian Life Scientists Chinese and Indian scientists both use products from an average of 10 vendors, indicating that both markets are open to life science product vendors with designs on increasing their presence and market share in these countries, according to findings contained in "Marketing to Life Scientists: Exploring China & India," published by BioInformatics, LLC. - 2007-12-04

SEMPO Launches 2007 State-of-the-SEM Market Survey: Changes in Distribution of Online Ad Spend Dollars One Major Focus SEMPO (Search Engine Marketing Professional Organization) http://www.SEMPO.org announced today it is launching its fourth annual industrywide survey to assess year-to-year changes in SEM spending and resource allocation. - 2007-12-03

SES Chicago Featuring Landing Page Optimization Clinic Conducted by MarketingExperiments Experts: MarketingExperiments Expert Also Participating in SES Chicago Clinics Track on Thursday, December 6 MarketingExperiments, a research laboratory dedicated to discovering "what really works" in marketing, today announced that Aaron Rosenthal, Director of Channel Research, and Jimmy Ellis, Director of Optimization Research, both of MarketingExperiments, will be conducting a live Landing Page Optimization Clinic at their booth during Search Engine Strategies (SES) in Chicago, December 3-7, 2007. SES will be held at the Chicago Hilton Hotel. - 2007-11-29

ELC Technologies Releases New OpenSocial Container to Embed New Applications for Social Networks: New OpenSocial Container Simplifies Integration of Plug-in APIs for Emerging Social Networking Platforms ELC Technologies, the consulting firm with the largest global team of dedicated Ruby on Rails developers specializing in enterprise application development, has released a new open source plug-in for Google's OpenSocial platform. Called OpenSocial Container, the plug-in facilitates the integration of new application plug-ins for emerging social media sites. This marks the first time that a third-party developer has created a documented and complete plug-in that makes it easier to add new applications to social networks that have adopted Google's OpenSocial standard released earlier this month. ELC released the plug-in as open source code to the Ruby on Rails community this week. - 2007-11-29

SES Chicago: SEMPO to Exhibit and Participate on Digital Shelf Panel -- SEMPO Hosting Event on Monday Evening, December 3, With Google, Yahoo! and Microsoft Representatives The Search Engine Marketing Professional Organization (SEMPO) today announced that it is exhibiting at Search Engine Strategies (SES) conference in Chicago, December 3-6. In addition, Dana Todd, a SEMPO board member, is participating on "The Digital Shelf" panel. SES Chicago is being held at the Chicago Hilton Hotel. - 2007-11-29

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