Moses Anshell Launches New Advertising Campaign for Ubisoft(R)'s My Word Coach Video Game Moses Anshell, an independently owned advertising agency based in Phoenix, has been selected by Ubisoft, one of the world's largest video game publishers to develop a creative print and television advertising campaign for the launch of My Word Coach video game. My Word Coach, developed under the guidance of a linguist, is a game that anyone can play to improve vocabulary and increase confidence in verbal expression. The game consists of a variety of training exercises, four "Coach" personalities and a database of more than 16,800 words to master. - 2007-11-28

Critical Mass Combines Media and Marketing Division Under SVP Scott Shamberg Critical Mass (www.criticalmass.com), an interactive services firm, part of the Omnicom Group, has appointed Scott Shamberg as senior vice president of its recently consolidated marketing and media division. He will be based in Critical Mass' Chicago office. - 2007-11-27

Agency Review Consultant Hank Blank of Blank and Associates Completes Jenny Craig Review: Jenny Craig Business Awarded to Young and Rubicam in Irvine, California Hank Blank (www.hankblank.com), President of Blank and Associates, an advertising agency consulting firm in Laguna Niguel, California recently completed the agency review for Jenny Craig (www.jennycraig.com). The account was awarded to Y&R in Irvine. - 2007-11-26

Myndnet.com Expands Information Marketplace With New Sales and Business Intelligence Modules: The Intersection of Social Networking and Business Recruiting Extends Its Reach Revenue-Generating Widget Enables Bloggers and Website Owners to Monetize the Collective Knowledge of Their Social Networks Throughout Expanded Business Topics Building on its successful debut at DEMOFall07 where it introduced an online business marketplace for buyers and sellers of information, Myndnet.com, the Information Marketplace that creates revenue streams for members of any social network, today announced the expansion of its platform to encompass sales and business intelligence modules that compliment its already established module for talent sourcing professionals. - 2007-11-26

Business Attire Goes More Casual but Most Office Workers Embrace Dress Codes At one time, wearing jeans to the office was considered a special privilege or part of a weekly "casual day," but jeans today are considered acceptable "business casual" attire, according to 45 percent of administrative professionals responding to a survey by office product company Quill Corporation. In fact, only 35.6 percent of respondents work for companies that still have a designated casual day. The survey was conducted among 407 administrative professionals. - 2007-11-21

The Gift that Keeps on Giving: NEW Extended Service Plans When it comes to popular gifts this holiday season, consumer electronics rank as one of the top choices for many Americans--both to give and to receive. In fact, according to the Consumer Electronics Association, "consumer electronics will be the shining star of holiday retail sales, accounting for 22 percent of all gifts given." - 2007-11-21

'T.M.X.(TM)' Elmo Extra Special Edition Shoots to Top of Plush Toy List in Week One In the one week since its debut, "T.M.X.(TM)" Elmo eXtra Special Edition has put a sparkle back into the holiday shopping season as the hottest selling mass market plush toy, with retailers reporting some stores are already selling out. It's creating quite a buzz as consumers are challenged to a fun search for the silly surprises that make this year's Elmo extra special. - 2007-11-20

Moosejaw Launches Brickfish(TM) Campaign Seeking Winter's Coolest Snowboard: Outdoor Sports Retailer Turns to Customers for Branded Snowboard Designs Brickfish(TM), the online content marketing platform, and outdoor sports retailer, Moosejaw, today announced the "Design a Snowboard for Moosejaw" campaign located at www.brickfish.com/Sports/MoosejawSnowboardDesign?=m_moosejawpr. The campaign invites outdoor enthusiasts to design a Moosejaw branded snowboard for the opportunity for one winner to hit the slopes with a new Arbor snowboard and bindings. - 2007-11-20

Diamond(R) Foods Introduces New Web Site for Its Diamond of California(R) Brand: New Recipe Section Features Celebrity Chef Recommendations, Premier Tips on Nut Preparation, and Easy-to-Navigate and Share Recipes for Every Occasion Diamond Foods, Inc. (Nasdaq:DMND), a leading branded food company specializing in processing, marketing and distributing culinary nuts and snack products, announced today an all-new consumer site dedicated to its Diamond of California brand (www.diamondnuts.com). The new consumer-friendly destination showcases innovative ways to cook with nuts, including celebrity, seasonal and general occasion recipes, among other nutrition and navigation features. - 2007-11-19

Pethealth Announces Series of User-Generated Content Campaigns Powered by Brickfish(TM) to Promote PawsConnect, a New Social Network for Pets: Cat and Dog Lovers Show Off Their Pets to Celebrate Launch of Fur-Inspired Forum =Pethealth Inc. (TSX:PTZ) is pleased to announce a partnership with online content marketing company, Brickfish(TM), to power a series of user-generated content (UGC) campaigns through 2008. The campaigns will promote the launch of PawsConnect.com, a new social networking site for dog and cat owners. - 2007-11-19

DyeStat Launches Brickfish(TM) Campaign to Showcase Track and Cross Country Champions: Popular High School Sports Site Seeks the Best Photo Finish Brickfish(TM), the online content marketing platform, and DyeStat, the Internet home of high school track and field, announced today the launch of the "Photo Finish" campaign located at www.brickfish.com/Sports/DyeStat?=M_Dyestat. The campaign invites athletes, parents and fans to submit videos, audio, blogs or images that illustrate memorable finish line moments. DyeStat representatives will select the winning entry and reward the entrant with running spikes autographed by track superstar, Alan Webb and other Nike athletes attending the Nike Team Nationals. - 2007-11-19

Vibrant Media Launches Expandable Video Ad Unit Reaching More Than 70 Million Unique Users in the US: Bravo Delivers User-Initiated Expandable Video Engaging Millions of Project Runway Fans Vibrant Media announced today the launch of its new expandable video ad unit, Vibrant Video (Expandable), which will reach more than 110 Million Unique Users worldwide. This unit expands upon user mouse over, offering an even more engaging video brand experience. Through a deal brokered by Spark Communications, Bravo will be the first to take advantage of this new, user-driven video experience. - 2007-11-19

Digital Marketer Tocquigny Drives Strong Demand for SnatchLatch Trailer Security: SnatchLatch Reports Dramatic Sales Boost From Tocquigny Package Design and Search Engine Marketing Tocquigny, an Austin-based digital marketing agency, today announces a successful partnership with SnatchLatch, developer of a patented trailer security product designed to protect the livelihood of contractors, musicians and professionals who depend on the security of valuable equipment and tools in their trailers. SnatchLatch sought Tocquigny for their expertise in providing measurable business results for companies. - 2007-11-15

SalesQuest Launches CRUSH Alerts, A Cutting Edge Sales Trigger Service for Enterprise Sales Reps: SalesQuest takes sales intelligence technology to the next level with CRUSH Alerts SalesQuest(TM), the leading provider of sales intelligence solutions and on-demand trigger based lead generation tools, today announced the debut of CRUSH Alerts(TM), a highly customized and configurable sales intelligence solution for sales and marketing teams. SalesQuest(TM) CRUSH Alerts continues the rapid expansion of the company's offerings ensuring that sales professionals receive only qualified leads indicating a high propensity to buy. - 2007-11-15

Business Wire Unveils 2008 Feature Topic Series Media Schedule Business Wire today announced its Feature Topic Series media schedule for 2008. - 2007-11-14

Incentive Solutions Provider GiftCertificates.com(TM) Now Offering Corporate Rewards MasterCard(R) Card: New Customized Rewards Cards Will Be Available for 2007 Holiday Season GiftCertificates.com(TM), a leading provider of incentive based and e-commerce gift card solutions, is now offering a prepaid rewards card. The GiftCertificates.com(TM) Rewards MasterCard(R) is issued by BankFirst, Sioux Falls, SD, pursuant to a license from MasterCard International Incorporated. BankFirst; Member FDIC. The GiftCertificates.com Rewards MasterCard will offer employers the ability to give employees and business partners a reward card that can be used wherever Debit MasterCard is accepted. The newly created rewards card will be sold through the Web site www.giftcertificates.com/business or by calling 1-800-PRESENT. - 2007-11-14

Redmond Media Group Launches VisualStudioMagazine.com This week 1105 Media's Redmond Media Group unveiled the next-generation Web site for its recently acquired print property, Visual Studio Magazine, at http://visualstudiomagazine.com. The site offers developers working with Visual Studio, SQL Server, .NET and other development technologies hundreds of how-to articles and code downloads - all for free and without registration. - 2007-11-14

FirstLight Financial Corporation Serves as Lead Arranger of $115MM in Senior Credit Facilities for Leading Midwestern Coal Producer FirstLight Financial Corporation ("FirstLight") announced today that it served as lead arranger and administrative agent of a $115 million senior credit facility for the American Infrastructure MLP Fund. - 2007-11-14

Infusion Software Announces Record-breaking Email Deliverability, Email Volume for Small Business Customers: CRM Software Provider Delivers Nearly 60 Million Emails Sent by Its Small Business Customers in Month of October Infusion Software, providers of Infusion CRM, the best-selling customer relationship management (CRM) software for small businesses today announced that the company has reached the highest levels in email deliverability and email volume in the company's history. In the month of October, small business customers utilized Infusion CRM to send 59.9 million emails to prospects and customers as part of one-off and multi-step event-triggered marketing campaigns. Monthly deliverability reached an all-time high with 93 percent of emails sent in less than 60 seconds; 96 percent of double opt-in emails were delivered to each recipient's inbox; and 85 percent of single opt-in emails reached recipients' inboxes. Industry averages show that typically only 50 percent of emails ever make it to the intended recipient's inbox. - 2007-11-13

AOL Acquires Questions and Answer Service Yedda, Inc. AOL announced today that it has acquired Yedda, Inc., a leading semantic social search Questions and Answer service. Yedda will operate as a wholly owned subsidiary of AOL. - 2007-11-12

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