Tucson Newspapers to Utilize Patented Modavox Advertising Delivery Platform: Modavox to Deliver Video and Audio Advertising Online for the
Tucson Citizen, Arizona Daily Star and Tucson.com
Modavox, Inc. (OTCBB: MDVX), Internet broadcasting pioneer and holder of several patented technologies, announced today it has established an agreement to deliver video and audio advertising campaigns from the leading Southern Arizona news websites operated by Tucson Newspapers. AZSTARNET.com, TucsonCitizen.com, and Tucson.com will now offer a new variety of rich media advertising options for its local and national advertisers delivered from the patented Modavox advertising platform. - 2007-10-11
AzoogleAds Acquires Bazaar Advertising
Azoogle.com, Inc. (www.AzoogleAds.com), the New York-based online marketing solutions provider, announced today the successful integration between AzoogleAds and San-Francisco based, Bazaar Advertising, a marketing services and search engine management company that specializes in the discovery, purchase and optimization of online search campaigns. Terms of the acquisition were not disclosed. - 2007-10-11
Great Oak Marketing Branches Out With Creative Blog
Great Oak Marketing recently unveiled its Web site's new marketing blog. The fledgling marketing and communications company, founded by industry veteran Ohan Kedjidjian, had been attracting the attention of clients and fellow professionals through its attentive, creative marketing and PR campaigns for a wide variety of businesses, but the company's founder sought a new way to share creative ideas. Kedjidjian decided to jump on the blog wagon after attending several industry-related shows and expos, and wanted to share what he learned from his peers and potential clients. - 2007-10-11
BioInformatics, LLC Launches Life Science Market Research Webinar Series
BioInformatics, LLC, a leading provider of market research and consulting services to the life sciences industry, today announced a series of upcoming webinars to provide insight to life science suppliers across a wide spectrum of marketing challenges and market research needs. The webinars are complimentary but require pre-registration to participate. - 2007-10-10
ADDING MULTIMEDIA The Knot, Inc. Names Janet Scardino President & Chief Marketing Officer: Media Executive Brings Extensive Marketing and Consumer Brand
Talent to Leading Lifestage Media Company
The Knot, Inc. (NASDAQ: KNOT), a leading lifestage media company, announced it has named Janet Scardino as President and Chief Marketing Officer. Scardino joins The Knot from Reuters, where she was Executive Vice President and Managing Director of their media division. An accomplished general manager and marketeer, Scardino has launched businesses and built brands for some of the world's most important media companies: MTV (Music Television), Disney, AOL and Reuters. - 2007-10-10
Giving Tree GiveCard(TM) Prepaid MasterCard(R) to Target Socially Conscious Consumers
Giving Tree, LLC (www.GivingTreeLife.com) announced today the launch of its business and website. The privately held Nashville, TN-based company is a for-profit social enterprise in the stored-value card market. The company will offer its first product, the Giving Tree GiveCard, online by November 1, 2007, primed for the Holiday Season. The GiveCard, a prepaid MasterCard gift card, is targeted to socially conscious consumers as "the gift card that gives back(TM)." - 2007-10-09
Seismicom to Implement Maconomy's ERP Solution to Scale with International Growth: Solution's Multi-currency, Multi-language Capabilities Key to
Decision
Maconomy US, a leading provider of business solutions and services for professional service companies and marketing communications organizations, announced today that Seismicom, a leading San Francisco-based marketing firm, selected the Maconomy Agency Solution to replace its accounting software with a fully integrated project and enterprise resource planning solution designed specifically for marketing communications organizations. Maconomy Agency Solution will enable Seismicom to more efficiently capture billable time and more effectively plan and manage profitability. - 2007-10-09
Critical Mass Names John Stichweh as Senior Vice President, General Manager
Critical Mass (www.criticalmass.com), an interactive services firm, part of the Omnicom Group, has named John Stichweh as senior vice president, general manager. In this position, he oversees the daily management of the Toronto office and its contribution to Critical Mass' global operations. - 2007-10-09
Video and Distribution Leaders Partner to Bring Internet Video to the Travel and Hospitality Industry
On The Scene Productions (OTSP) and ICE Portal (ICE) have formed a strategic partnership to accelerate the use of broadcast quality video on the Internet by the travel and tourism industry. The partnership is timed to leverage two simultaneous trends: the exploding consumer appetite for web-based video; and, the overwhelming consumer reliance on the Internet for their travel and tourism decision-making. - 2007-10-09
Silverpop CEO Urges Marketers to Mine the Gold in Email Databases
Bill Nussey, CEO of Silverpop and author of "The Quiet Revolution in Email Marketing," recently called on marketers to implement simple tactics to unlock the value of customer relationships. - 2007-10-08
THE WEEK Magazine Launches THEWEEKDaily.com: America's Fastest-Growing News And Opinion Magazine Unveils A New
Daily Online Version Of Its Innovative Editorial Formula
THE WEEK, America's fastest growing news and opinion brand, announces the launch of its new web site - www.THEWEEKDaily.com. As the magazine does weekly, the site will present a daily succinct distillation of the best news, opinion and ideas from the United States and international media, providing users with a quick digest of "all they need to know about everything that matters." - 2007-10-08
JargonFish(TM) the New In-Text Content Platform Launches: New In-Text Application Gives Web Publishers and Bloggers Tool for
Creating an Enhanced User Experience and Greater Content Value
A new interactive in-text application for web publishers, bloggers and content providers called JargonFish(TM) launched in beta today at www.jargonfish.com. JargonFish is the creation of AdOn Network(R), a leader in providing innovative, contextual and behavioral advertising solutions. - 2007-10-04
Convio to Provide Services to American Cancer Society Fundraising Efforts
Convio announced today that the American Cancer Society has moved to Convio's integrated, on-demand online fundraising platform to power and support the online fundraising needs of the Society's signature activity, Relay For Life(R). - 2007-10-04
McHale Design Launches New Website - Come on, Check It Out: www.mchaledesign.com Gives the Real Deal on this Agency
Specializing in the Youth Market
Creating the "gotta have it" effect ... that's what McHale Design specializes in and now they have a website that demonstrates just how they do it. McHale Design has a holistic, enthusiastic, collaborative approach to branding that leads to long-lasting relationships both with clients and with consumers. Appealing to the youth market is not all fun and games, but you would never know it at McHale Design. The team does all-out imaginative work while keeping their sense of humor and actually - having fun!! - 2007-10-04
Partners International Celebrates 25 Years of Marketing in Asia
One of the few firms in the world specializing in marketing in Asia is celebrating 25 years of successful deal-making in that most difficult of regions. - 2007-10-03
Publishers, Affiliates and Bloggers Turning to New E-Commerce Ad Widgets from ''WidgetBucks'': New Ad Network Serving Contextual Shopping Widgets That Outperform
Traditional Ad Networks and Integrate with Facebook
Online shopping service Mpire today introduced WidgetBucks, a new e-commerce advertising network that helps publishers, affiliates and bloggers earn three to four times more money compared to traditional ad networks. - 2007-10-02
Coca-Cola Campaigns Raise Attention For Special Olympics and 2007 World Summer Games: Coca-Cola China Donation of 8 Million RMB ($1 Million USD) This
Week Caps Year Of Extensive Cause-Related Marketing and Awareness
Programs
For The Coca-Cola Company and its employees, the long-awaited opening here of the 2007 Special Olympics World Summer Games caps a year of extraordinary support activities culminating with the event that celebrates the accomplishments of more than 7,500 athletes with intellectual disabilities. - 2007-10-02
Author Mike Moran Urges Marketers to ''Do It Wrong Quickly'' in New Book from IBM Press
The Web has changed the rules of marketing from a "plan then execute" mindset to a non-stop cycle of refinement according to Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, new from IBM Press (www.ibmpressbooks.com) - 2007-10-01
Marchex Expands Openlist.com, Empowering Consumers Nationwide to Make Better Local Decisions; Announces Local Content and Service Partnerships
Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online advertising company and leading publisher of local content, today announced that it has launched an expanded version of its Open List local guide (www.openlist.com), empowering consumers throughout the United States to make better, more efficient local decisions. Unlike traditional search engines, Open List's revolutionary local search refinement system makes it easy for consumers to immediately narrow their localized searches based on a wide range of personally relevant, specific criteria across more than 15 million business listings in more than 20,000 categories. - 2007-09-27
Designworks Revitalizes the Brand for Mobile Wireless Industry Guru Andrew Seybold
Designworks today announced the completion of its work on a major cross-media brand development program for Andrew Seybold, Inc., one of the world's foremost consulting firms serving the mobile wireless industry. Designworks collaborated with a consultant from Wireless NVision to provide brand strategy and creative services. Mr. Seybold introduced the revitalized brand to positive reviews at his firm's Annual Wireless Dinner, which hosted more than 300 executives from Verizon Wireless, Disney Mobile, Motorola, Ericsson and other well-known organizations. - 2007-09-27
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