Music Choice Brands October as 'Rocktober' with Special Programming Featuring Rock's Legends and Its Rising Stars: Korn, Paramore, Plain White T's, The Clash, All That Remains, and
Killswitch Engage All Featured in October on Music Choice
Music Choice, the multi-platform music network that reaches millions of music fans through their televisions, online, and cell phones, announces the launch of 'Rocktober', a month-long programming & marketing campaign dedicated to Rock's hottest established and emerging artists. The long list of featured artists and bands includes Korn, Paramore, Plain White T's, The Clash, All That Remains, and Killswitch Engage. Music Choice will offer Original shows, video premieres, video playlists, and a selection of classic videos & DVD clips throughout the month of October to watch on its free On Demand network and its free online music service. - 2007-09-27
GEICO.com Earns Three Top Ratings from Web Marketing Association
Three GEICO Web sites earned Standard of Excellence ratings from the Web Marketing Association (WMA) for functionality and design in the association's 11th annual WebAward Competition. - 2007-09-27
Accustream Announces Release Schedule for 4th Q 2007 Research Publications
AccuStream iMedia Research has released its editorial and research publishing calendar for 4th Quarter 2007. - 2007-09-26
Phoenix Trade Show Display Company Makes First-Ever List of 5,000 Fastest-Growing Businesses: E&E Exhibit Solutions Ranks No. 4,099 on the 2007 Inc. 5,000 with
Three-Year Sales Growth of 58.8 Percent
E&E Exhibit Solutions, a Tempe-based trade show display company, ranks on the first-ever Inc. 5,000 list of the fastest-growing private companies in the country. With revenue growth of 58.8 percent, E&E Exhibit Solutions' revenue increased from $1.7 million in 2003 to $2.6 million in 2006. - 2007-09-26
DIFM (Do It For Me) Provides a New Kind of Marketing Tool: Demographic Shifts and Lifestyle Changes Are Driving Former Do It
Yourself (DIY) Consumers into the Do It For Me (DIFM) Market: Newell
Logistics Creates the DIFM Ultimate Marketing Tool
Known in the industry as DIFM (Do It For Me), mass retailers and direct marketers are now adding DIFM options to their existing DIY (Do It Yourself)-only offerings. This strategy is generating significant incremental top and bottom line revenue for the retailers. The DIFM option achieves bigger sales and profits by providing the retailer access to an entirely new and otherwise unattainable consumer base. - 2007-09-25
PetGadgets.com Now Offers Banner Advertising: Top Pet-Oriented Retail Site Reaches Attractive Demographics
within Growing Market Segment
PetGadgets.com announces it has begun a banner advertising program on its site. As one of the top pet-oriented retail destinations on the Web, PetGadgets.com offers a captive audience of pet lovers. The addition of banner ads on PetGadgets.com lets advertisers get in front of an appealing niche demographic. This venue offers advertising for the pet product marketplace and beyond. - 2007-09-25
Magic Bullet(R) Owner, Homeland Housewares, LLC, Reclaims International Brand Marketing Rights
Homeland Housewares, LLC, owners of the world famous Magic Bullet(R) brand, announces it has reclaimed international marketing rights for the Magic Bullet brand from its present licensee, Thane Direct, Inc., as part of its ongoing long-term business and branding strategy. Homeland Housewares, and its related entity Alchemy Worldwide, LLC, will market the original Magic Bullet(R) as well as a host of new and innovative products worldwide, excluding the Scandinavia countries and Australia, where Thane Direct, Inc. is vertically integrated. - 2007-09-24
The Knot Inc. Unveils TheNest.com Expansion: Popular Lifestyle Website for Hip, Young Couples Launches Enhanced
Tools, Deeper Content and an Expanded Community
The Knot, Inc. (NASDAQ: KNOT) today unveiled a suite of enhancements on TheNest.com, the company's popular lifestyle website for hip, young marrieds. - 2007-09-24
Marchex Announces Closing of VoiceStar Acquisition, Bringing Call-Based Services to Marchex Local Advertising Platform
Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online advertising company and leading publisher of local content, today announced that it has completed its acquisition of VoiceStar, one of the largest providers of call-based advertising services for local advertisers, for approximately $20 million, including approximately $12.9 million in cash and $7.1 million in restricted stock. - 2007-09-24
AJR & Partners Public Relations Launches Boardroom Productions for Event Management and Sports Marketing
AJR & Partners, a Miami-based public relations and marketing agency, announces the launch of Boardroom Productions, an event management and sports marketing firm. Boardroom Productions is located in Miami, Florida. - 2007-09-21
New Riders Announces Voices That Matter: Web Design Conference -- Speakers Include Bestselling Authors and Leading Web Design
Experts - Jakob Nielsen, Steve Krug, and More
New Riders, Pearson's Web design imprint, today announced the launch of a dedicated conference for the Web design community, Voices That Matter: Web Design Conference, to be held October 22-25, 2007, at San Francisco's Grand Hyatt. The conference brings together New Riders' bestselling authors, Web designers, and creative professionals from the industry's top companies and design firms - including Jakob Nielsen, Steve Krug, Kelly Goto, and many others. Attendees will have the opportunity to network with, learn from, and be inspired by the Voices That Matter in the Web design community. - 2007-09-20
Sr. Investor Relations Executive Paul Sagan Joins Sharon Merrill Associates: 20-Year Corporate Communications and IR Veteran Rejoins Nationally
Recognized Investor Relations Agency
Sharon Merrill Associates, Inc., www.investorrelations.com, a nationally recognized investor relations agency and corporate communications strategic advisory firm, today announced the appointment of senior communications executive Paul J. Sagan as a vice president. Sagan will strengthen the firm's financial media relations and corporate communications practice in addition to counseling clients on investor relations and transaction communications issues. - 2007-09-20
Marchex Adds Leading Agencies and Advertisers, Including Avenue A / Razorfish, Reprise Media, Carnival Cruise Lines and Cox Auto Trader Publishing
Marchex, Inc. (NASDAQ:MCHX)(NASDAQ:MCHXP), a local online advertising company and leading publisher of local content, today announced that it has added several leading advertising agencies, as well as national and locally focused advertisers to its pay-per-click network advertiser base, including Avenue A / Razorfish, Reprise Media, Carnival Cruise Lines, Cox Auto Trader Publishing, FXCM Forex Capital Markets LLC, Roto-Rooter and Reunion.com, among others. All have embraced the improvements Marchex has made to its pay-per-click network, Enhance Interactive, over the past year to increase the volume of high quality traffic, including the volume of local traffic. - 2007-09-19
M:Metrics and AdMob Release the First Audited Audience Composition Metrics for Mobile Advertising
M:Metrics, the mobile media authority and AdMob the world's largest mobile advertising marketplace, today announced the first authoritative findings on audience composition for mobile advertising. Research conducted by M:Metrics and AdMob finds that mobile advertising effectively reaches the most desirable, most elusive media consumers, with 18 to 34-year-olds comprising 65.5 percent of respondents on the AdMob publisher network. The research also shows that AdMob's mobile network delivers broad demographic reach with desirable demographic sub-segments. - 2007-09-19
Small Business Research Board Auto / Vehicle Dealer eCommerce Study: Sampling Shows Small Auto, Other Vehicle Dealers Slow To Embrace Internet; Many Hesitant About Taking New Media For Test Drive -- Nearly 55% Do Not Have Websites
Nearly 55% of the auto and other vehicle dealers responding to a Small Business Research Board (SBRB) study on trends in eCommerce said they do not have websites, according to a report issued here today. - 2007-09-19
Bob Grant of Grant Marketing Begins Brand Strategist Certification Process
Bob Grant, president of Grant Marketing Communications in Newton is part of an elite group of advertising agency and marketing firm principals who recently began a six-month training program toward achieving the designation of Certified Brand Strategist. - 2007-09-19
Wente Vineyards Teams with Music Industry to Create ''Discover the Wine, Discover the Music'' Project: Fifth Generation Winemaker, Karl Wente, and Breaking Musical
Artists Partner to Reach New Audiences
Wente Vineyards announced today the launch of "Discover the Wine, Discover the Music." The innovative partnership with breaking musical artists will introduce each partner to new and diverse audiences. Featuring six artists from a mix of popular musical genres, Phase I will roll out in retail markets across the nation this fall. Wente Vineyards' Estate Grown wines will carry "Discover the Wine, Discover the Music" bottle-neckers, designed to replicate album cover art and liner notes. Inside, consumers will find Fifth Generation Winemaker Karl Wente's selected artists and a redemption code to download a free song from each artist. - 2007-09-19
MarketingSherpa Announces 4th Annual B-to-B Demand Generation Summit, Boston: Marketing Professionals from Adobe Systems, Agilent Technologies,
Ciena, EMC, Oracle, and Others Will Present Exclusive Case Studies of
Their Latest Marketing Campaigns
MarketingSherpa, a research firm publishing Case Studies and Benchmark data for marketing professionals, will hold its 4th Annual B-to-B Demand Generation Summit in Boston, Oct. 15-16, 2007, at the Seaport Hotel. - 2007-09-18
MarketingSherpa Announces 4th Annual B-to-B Demand Generation Summit, San Francisco: Marketing Professionals from Adobe Systems, Agilent Technologies,
Ciena, EMC, Oracle, and Others Will Present Exclusive Case Studies of
Their Latest Marketing Campaigns
MarketingSherpa, a research firm publishing Case Studies and Benchmark data for marketing professionals, will hold its 4th Annual B-to-B Demand Generation Summit in San Francisco, Oct. 29-30, 2007, at the Westin San Francisco Market Street. - 2007-09-18
Omnicom's Betelgeuse Launches Test Campaign for Diamond Aircraft and US Aero: Patented Multi-Touch Marketing Plan Set For Takeoff in Reaching
Aviation Community
Betelgeuse, a dedicated business-to-business and high-end consumer targeted marketing firm, is launching a test marketing campaign for Diamond Aircraft, a general aviation manufacturer, and its western US distributor, US Aero, to promote the DA40XL, the premiere entry level aircraft in its class, providing pilots with an exceptional aviation experience. - 2007-09-18
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