Terralever Launches Search Engine Optimization Practice: Full-Service Interactive Marketing Agency Enhances Its Search Engine Optimization Capabilities; Adds Two to SEO Team Terralever (http://www.terralever.com), a leading full-service interactive marketing agency, today announced the launch of its Search Engine Optimization (SEO) division. Scott McAndrew, Terralever's Director of Strategy, will lead the formally created SEO practice responsible for helping clients increase traffic and conversion via search engine marketing strategy definition and execution. - 2007-09-17

Allegiance Engage Platform First to Tie Employee and Customer Engagement to Profits: Helps Companies Measure the Impact of Employee and Customer Satisfaction and Loyalty on Business Outcomes Allegiance, Inc. today announced the launch of the Engage Platform, the first Enterprise Feedback Management (EFM) system that links employee and customer loyalty and engagement to profits. The new Engage Platform will help companies gather, analyze, and respond in real-time to customer and employee complaints, comments, and suggestions, and use leading indicators and predictive technology to tie soft data to hard business outcomes. - 2007-09-17

The World's Most Comprehensive Online Embroidery Design Shop Now Open--www.myembroideries.com: SVP Worldwide Gives Sewers Access to 17,000 Embroidery Designs 24/7, 365 Days a Year Today SVP Worldwide, owner of SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) sewing machine brands, announced the introduction of www.myembroideries.com. With a click of a mouse, sewers can now download one, two, twenty or an entire collection of professional designs from SINGER, HUSQVARNA VIKING, PFAFF, CACTUS PUNCH(R), and INSPIRA(R). Myembroideries.com provides over 17,000 elite embroidery designs from the best international designers, top licensees, digitizers and sewing celebrities. - 2007-09-17

Business Wire Offers New Feature Topic Series Program to Target Specialty Media and Consumers Business Wire Monday launched a new Feature Topic Series program that targets feature editors and Sunday editors who are looking to fill their sections and broadcasts with quality seasonal and non-seasonal press news content. - 2007-09-17

On-Site Seminar Series Launches: Marketing to Life Scientists BioInformatics, LLC -- an Arlington, VA-based market research and consulting firm -- has launched a new on-site seminar series, Marketing to Life Scientists: Linking Receptivity, Engagement & Loyalty, providing life science tools suppliers the unique opportunity to have industry experts present insights from thousands of life scientists to an unlimited number of employees at once. - 2007-09-17

Marchex Releases Local Internet Report and LocalPoint Blog, Providing Perspectives on the Rapidly Growing Local Search Market Marchex, Inc. (NASDAQ:MCHX, MCHXP), a local online advertising company and leading publisher of local content, today announced that it has released 'Unlocking the Potential of the Local Internet,' a 12-page primer that combines a detailed overview of the local search market opportunity with concise and easy-to-reference charts covering the industry's key players and online destinations. The report, which features analysis of the specific challenges that those in the space need to overcome to truly unlock the huge potential of the local Internet, is available for free at www.marchex.com/reports and www.localpoint.com. - 2007-09-12

Inform Technologies and Clickability Form Relationship: Clickability Will Introduce Publishers to Inform's Technology, Which Automatically Generates Links that Enhance the Online Content and Revenue Potential of Established Media Brands Inform Technologies has entered into a partnership with Clickability, a leading content management system widely used by media properties. - 2007-09-12

Cricinfo.com, the World's Leading Cricket Web Site, Taps AdMob as Mobile Ads Provider Cricinfo.com, the world's largest cricket content source, has selected mobile advertising network AdMob to monetize its mobile Internet traffic. AdMob will deliver ads globally for Cricinfo, while allowing advertisers to reach users in local markets using sophisticated targeting. This marks one of the first global and local mobile advertising partnerships. - 2007-09-12

Business.com Survey Finds That Outranking Competitors is a Top Priority for B2B Search Marketers, but Strong Competition Does Not Guarantee a Larger Online Marketing Budget: New Research Highlights How Competitors Affect Search Marketing Programs and Outlines Best Practices for Staying Ahead For business-to-business search marketers, achieving better search engine rankings than the competition is essential. However, nearly two-thirds of B2B search marketers report that the competition they face has little to no impact on the size of their online marketing budgets, according to a recent study by Business.com. - 2007-09-12

The Voodoo Music Experience and Star Costumes Launch Brickfish(TM) Campaign to Dress up New Orleans Music Festival: UGC Contest Unmasks the Coolest Costumes for the Chance to Reap Rockin' Rewards Brickfish(TM), the online content marketing platform, today announced the launch of the "Star Costumes.com: How Would You Do Voodoo?" campaign, co-sponsored by the VOODOO MUSIC EXPERIENCE and Star Costumes, to send one clever costumer to the annual music event in New Orleans. Located at http://www.brickfish.com/music/StarCostumes, the contest invites rock music fans to submit their favorite costume ideas for the chance to don theirs at Voodoo with over 100 artists, featuring Rage Against the Machine, Wilco, The Smashing Pumpkins, Kings of Leon, The Black Crowes, Fall Out Boy and more. - 2007-09-11

Real Estate Hot Sheets, Inc. Introduces New $500 Credit Line Program for Any Licensed Real Estate Industry Professional: No Interest, No Fees Facility Provides Local Real Estate Professionals with Meaningful Resources to Increase Advertising Activities REAL ESTATE HOT SHEETS Inc. (REHS), a printernet company, today introduced a new credit program for any licensed real estate industry professional. Effective immediately, REHS will extend a $500 credit line to any active real estate professional that is licensed by the State of Florida, including licensed real estate associates and brokers, licensed mortgage brokers, real estate attorneys and the licensed architects, designers and contractors in the building trades. - 2007-09-11

Business Wire Names Ken Bouton, Vice President, Midwest Region Ken Bouton has been named Vice President, Midwest Region, one of the company's fastest growing territories. - 2007-09-10

BrightSpot Media & Lance Armstrong Foundation Team up to Raise Awareness and Funds for the Fight against Cancer: Program Enables Consumers to Donate up to $5 Monthly with No Out of Pocket Expense BrightSpot Media (www.brightspotmedia.com), creator of BrightSpot.tv, an emerging interactive advertising platform, and the Lance Armstrong Foundation (LAF) (www.livestrong.org) today announced they are teaming up to help raise awareness and funds for the fight against cancer. - 2007-09-06

AOL Completes Acquisition of Behavioral Targeting Firm TACODA AOL announced today that it has completed its acquisition of TACODA, a company that specializes in behavioral targeting solutions for advertisers and publishers. AOL originally announced its intention to acquire TACODA on July 24, 2007. TACODA will operate as a wholly owned subsidiary of AOL. - 2007-09-06

Top Industries Most Likely to Rebrand Financial services tops the industries most likely to rebrand, according to data analyzed by ReBrand(TM). Information gathered over a three-year period through entries for its annual ReBrand 100(R) Global Awards, revealed the list of the top 25 industries repositioning a brand component or the full enterprise. - 2007-09-05

Search Marketing Professional Joins Position Technologies, Inc. Position Technologies, Inc., an Internet Search Marketing company has hired Amy Figliuolo, formerly of Yahoo!, Inc., to manage their Business Development initiatives. The addition of Ms. Figliuolo will help support the growing needs of Position Tech as they expand their Search Marketing capabilities. "We are extremely pleased and fortunate to have Amy join our growing team," exclaims Ken Johnson, President of Position Technologies, "she brings a wealth of experience in the Search Marketing space." - 2007-09-05

Washington Square Financial, LLC Announces the Opening of its Office in Boca Raton, Florida Washington Square Financial, LLC is pleased to announce the opening of its corporate office in Boca Raton, Florida. The company will focus on providing advance funding for structured settlements and annuities in order to help clients enhance their lives and achieve the goals they have set for their financial future. - 2007-09-04

Laura Sturaitis Promoted to Senior Vice President Media Services & Product Strategy Laura Sturaitis has been named to the newly created position of Senior Vice President Media Services & Product Strategy. - 2007-09-04

Incredible Discoveries(R) Announces the Award-Winning Tornado's Second Sold-Out Appearance on QVC(R) Incredible Discoveries(R) Inc., a leading DRTV and multi-channel marketing company, announced that one of its newest discoveries, The Tornado(TM), an innovative data transfer device, returned to QVC(R) as "Today's Special Value" and sold out for the second time. In its first appearance, it sold out in less than three minutes and oversold by 1,000 units. During its second appearance, it again sold out early after buyers placed orders for more than 26,000 units. - 2007-09-04

Brand Savants Advises Corporate Strategy Through Brand A new consulting firm, Brand Savants, has announced the opening of a San Diego office, adding to the 14-member network of national firms in the Brand Establishment. The company helps clients to define, develop and operationalize clients' brands, providing strategic counsel to medium-sized companies who seek to build their businesses and increase their companies' net worth. - 2007-09-04

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