FreedomVOICE Systems Delivers Stability for Real Estate Professionals with AdTrakker Call Capture FreedomVOICE Systems, a licensed telecommunications carrier, has improved their AdTrakker toll free call capture service with new standard features and better rates. FreedomVOICE officials say the service is designed for real estate agents and that the change was made in an effort to help these customers weather a downturn economy. - 2008-04-22

Men's Health to Publish First Fully Interactive Advertising Magazine: Partnership with SnapTell Will Allow Advertisers and Readers to Interact Within the July/August issue Men's Health, the largest men's lifestyle magazine brand in the world, has partnered with SnapTell, the leading provider of image recognition-based mobile marketing solutions, to create the first fully interactive advertising magazine in America. Men's Health's July/August summer issue, hitting newsstands June 24, will feature enabled or "live" ads for readers to receive real-time promotional information from advertisers. - 2008-04-22

VitalCare Announces National Launch of Diabetes Treatment Centers: National Launch of FDA Approved iCAT Therapy Begins VitalCare Diabetes Treatment Centers, Inc. (Pink Sheets: VDTI), a Nevada Corporation, today announced the national launch for opening licensed diabetes treatment centers utilizing the micro-dose intravenous insulin pump technology together with proprietary algorithms and clinical protocols for providing Intercellular Activation Therapy (iCAT) for treating diabetes. - 2008-04-22

'User-Generated Content and Social Media Advertising Overview' Released by The IAB: A Road Map for Reaching the Online Consumer in the Digital Ecosystem The Interactive Advertising Bureau (IAB) today announced the release of "User-Generated Content and Social Media Advertising Overview," a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media. - 2008-04-18

MindShare Announces Major Company-Wide Restructuring: New Agency Model Emerges Based on Integration of Services, Content Creation and "Value Exchange" Philosophy MindShare today announced a global reengineering of its business structure that streamlines the company's operations by integrating traditional and digital services and staff into a new model, full-service marketing agency powered by best-in-class media services. - 2008-04-17

Infographics Make Green Issues Easier to Understand: Funnel Incorporated Clarifies Complex Environmental Topics Using Information Design, Infographics and Icons to Give Green Organizations an Edge on Earth Day Environmental issues can be overwhelming and confusing which is why organizations seeking better communication tools to persuade, change and challenge constituents turn to Funnel Incorporated for information design, infographics and icons (http://www.funnelinc.com/green_infographics). One well-executed infographic or icon can be used for fundraising, presentations, media outreach, online, annual reports, events and more making this investment cost effective as well. - 2008-04-17

Infusion Software Changes Company, Product Name to Infusionsoft: Leader in eMarketing Software for Entrepreneurs Aligns Company and Product in a Single, Unified Brand Name Infusion Software, the leader in eMarketing software for entrepreneurs, today announced the company has changed its name to Infusionsoft. The company's leading web-based tool, formerly known as Infusion CRM, will now be known as Infusionsoft. - 2008-04-16

Infusionsoft Announces eMarketing Revolution Tour Across U.S.: Leader in eMarketing Software for Entrepreneurs Delivers One-Day, Intensive Marketing, Business Building, Product Education in 22 Cities Infusionsoft, the leader in eMarketing software for entrepreneurs, announced today the launch of its multi-city tour to educate and share best practices with their customers and the millions of small businesses across the U.S. seeking to get better at what most find challenging and complex: online marketing, lead capture and follow-up marketing. - 2008-04-16

AdShuffle Officially Launches; Offers Real-Time Optimization and Reporting in its Ad Serving Solution: Marketing Technology Company Exits Beta with Unprecedented Diamond Sponsorship at ad:tech San Francisco AdShuffle(TM), an ad serving and marketing technology company, today announced its official launch at ad:tech San Francisco. AdShuffle's technology includes real-time reporting and automated creative and landing page optimization in one solution for advertisers and publishers. Prior to today's launch, AdShuffle operated in beta for 18-months, served billions of impressions, and worked with top online agencies, advertisers and publishers. - 2008-04-15

Hotel Internet Marketing Company VIZERGY(TM) Adds Dynamic Members to Team VIZERGY, formerly SECURE-RES, a Jacksonville, FL based Internet marketing company for hotels and resorts, recently hired four outstanding sales professionals. With the rapid growth rate VIZERGY is experiencing, it became imperative to expand its talent base. - 2008-04-14

Leading Magazine Subscription Provider ValueMags to Offer Customer Reviews ValueMags, a leading discount magazine subscription web site, has announced that it will now offer customer reviews of the magazines sold at its site. - 2008-04-14

Brand Advertisers and Media Buyers Converging to Discuss the Next Breakthrough Interactive Advertising Channel: In-Call Media(TM) -- New York City to play host to In-Call Media Summit on May 6th, hosted by VoodooVox VoodooVox, in conjunction with Jones Media and Softbank Partners, today announced the first ever In-Call Media Summit in New York City, May 6, 2008. Featuring candid insights from a variety of industry thought leaders, the invitation-only event will offer a unique opportunity to learn about the new marketplace of advertising-supported In-Call Media. The summit will address advertising opportunities in this new channel through case studies, leading providers, and how-to sessions. Confirmed participants include Techcrunch, Virgin Mobile, JonesMedia, Jingle Networks, and more. - 2008-04-14

Whats Next: Luxury Travel, Lifestyle & Real Estate Trends -- Life in the Slow Lane: Nostalgic and Expensive While most of today's 24/7 world seems to be speeding up, a growing number of the affluent among us are taking a road less traveled and slowing down. - 2008-04-14

Platform-A to Manage Verizon's Online and Mobile Web Ad Inventory: Platform-A Will Represent All of Verizon's Online Inventory, Majority of Verizon Wireless' Mobile Web Inventory; Will Be Sole Sales Partner to Guarantee Verizon Ad Placement AOL announced today that Verizon has selected Platform-A as a major advertising provider of its online and Mobile Web properties. Verizon will leverage Platform-A's sales force, along with its comprehensive range of ad-serving, targeting, and inventory management capabilities for display, mobile and video advertising services. Platform-A's comprehensive services will drive the management and monetization of Verizon's online and mobile advertising. - 2008-04-13

Mojo Sports Brings Fresh Approach to Sports Sponsorship Marketing and Entertainment Sponsorship Marketing Mojo Sports, http://www.simplymojo.com/, a full service sports marketing and entertainment marketing agency, has opened its doors with offices in Texas, California and Colorado and eyes expansion in the U.K. and Europe. The agency specializes in identifying, negotiating, leveraging and measuring highly relevant sponsorships and partnerships for corporate clients with elite professional franchises, individuals and entertainment or sports properties. With a global reach and network of affiliated partners, Mojo Sports has no boundaries in the world of entertainment or sport sponsorship. - 2008-04-11

Human Touch Announces Two-Year Partnership with PGA Pro, Tim Clark, to ''Drive'' Awareness of the Benefits of Massage among Recreational Golfers and Everyday Consumers: Clark To Serve On Human Touch's Wellness Council And Appear In 2008 Advertisements As The Human Touch Massage Chair Ambassador To The Recreational Golf Community Human Touch(R), the leading brand of high-performance, design-oriented massage chairs for today's modern and traditional living spaces has announced that it has formed a partnership with PGA Pro Golfer, Tim Clark. As part of the two-year agreement, Clark, who has been on the tour since 2001, will serve on the Human Touch Wellness Council, appear in Human Touch print advertisements, and participate in select Human Touch corporate communications activities. - 2008-04-09

Thousands of Commuters Get Transportation Cost Relief from Retailer's ''Green'' Campaign: Over $600,000 in Free Gas and Bus Passes to be Awarded by WSS Retail Chain, as Part of Consumer and Green Awareness Effort Most people might assume that a promotion campaign called "Pump & Pass" would have something to do with a quarterback of a football team. "Not so in this case," says Jim Miele, spokesperson for WSS-Warehouse Shoe Sale, a 50-store shoe chain in Southern California. "It's all about high prices at the gas pump and the need to spread the word about the green benefits of using public transit bus passes," he said at the launch of the chain's year-long campaign to give away 1000 monthly gas prizes and 300 monthly bus passes, each and every month. "We wanted to do something meaningful to help our customers suffering from skyrocketing gas prices and to support Los Angeles Mayor Antonio Villaraigosa's campaign for greater use of public transit," said Miele. The gas card prizes are for $35 each, and the MTA monthly bus passes have a $62 value each. "That's over $53,000 each month that is pumped into the pockets of consumers who walk in our doors and it puts cash back into the economy to spend as encouraged in President Bush's economic stimulus package." Any adult 18 or over can register for the monthly drawings at any of the retailer's 50 stores located throughout Southern California. "Absolutely no purchase is necessary to enter or win," Miele emphasized. - 2008-04-09

Rain Bird Opens Call for 2008 Intelligent Use of Water(TM) Award Nominations: Second Annual Award Seeks Nominations of "Difference-Makers" Whose Leadership, Innovation And Commitment Has Led To Improved Landscape Water Conservation Rain Bird Corporation, the leading manufacturer and provider of irrigation products and services, is seeking nominations for the 2008 Intelligent Use of Water Award, which recognizes persons or organizations whose innovation, leadership, ingenuity and overall commitment to improved landscape water efficiency has raised the standard for outdoor water conservation. - 2008-04-09

Wyndstorm Corporation Endorses OpenSocial Initiative: Customers Needing Social Media Websites Benefit from Rapid Development, Cross Network Application Sharing Wyndstorm Corporation (OCTBB:PKCM) (www.wyndstorm.com), the ideas to revenue social media company, announced that it plans to join MySpace, Google, and Yahoo in endorsing and adopting the OpenSocial initiative (www.opensocial.org), a set of technical specification for social applications that enable end users to share photos, music, and other content and applications across different social networking sites. - 2008-04-08

BIA Financial Network Reports Radio Revenues in 2007 Remained Stagnant; Projects Same for 2008: Signs of Recovery in Radio Revenues Expected in 2009; Some Mid-Sized Markets Holding Their Own Due to Innovation and Local Advertising Support The radio industry experienced a fourth consecutive year of disappointing revenue performance in 2007, achieving a 2.3 percent decrease in radio station revenues, according to the estimates of BIA Financial Network, a leading financial and strategic advisory firm serving the media and communications industries. BIAfn's first edition of the quarterly Investing In Radio(R) Market Report shows that the year closed with $17.9 billion in income, slightly lower than the $18.1 billion consecutively recorded in 2006, 2005, and 2004. BIAfn predicts radio revenues will be down as much as 3.1 percent in 2008, due in large part to the economy, but will begin its rebound in 2009 as the radio marketplace improves and the industry starts to see increased income from digital opportunities online and through the airwaves. - 2008-04-08

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