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Recent Headlines - Business: Advertising / Marketing

Atlanta-Based IQ Interactive Continues on the Fast Track as a Globally Recognized Leader in Next Generation Interactive Marketing IQ Interactive, an award winning interactive agency specializing in the use of rich media brand marketing for the broadband Internet, continues to lead the interactive industry accepting 17 awards in less than 60 days and attracts media attention for its creative work across the globe. - 2007-06-08

MarketingPilot Event Management Software Adds Lodging, Sponsorship, Booth Rental and Function Management Features Today we are announcing Release 4.6 of MarketingPilot event management software, the leading event management suite designed for event, conference, meeting and trade show attendees and producers. MarketingPilot event software saves time, improves productivity, and decreases costs. Release 4.6 includes these new event management features: - 2007-06-07

Allurent and Accretive Commerce Form Strategic Alliance to Offer Merchants a Next Generation Shopping Experience: Alliance Adds Rich Interaction Capabilities to End-to-End Outsourced eCommerce Solution Allurent(TM) and Accretive Commerce, the leading business process outsourcer of direct-to-customer commerce services, announced today they have formed a strategic alliance to deliver Allurent's Rich Commerce Suite modules through the Accretive eCommerce solution. - 2007-06-05

Boundless Network Deploys Lombardi Business Process Management (BPM) Suite: Mid-Market Promotional Products Provider to Drive Back-Office Order Processes With Teamworks BPM Software Lombardi(R) (www.lombardi.com), the leader in Business Process Management (BPM) suite software for Global 2000 companies, today announced that Boundless Network has deployed its award-winning Teamworks(R) BPM software suite to support its order management business processes throughout the organization. - 2007-06-05

UK-Based Pearlfinders Officially Expands into U.S. Market: Rapidly Growing Marketing and Communications Business Intelligence Company Launches To U.S. Agencies Pearlfinders (www.pearlfinders.com/us), the London-based provider of exclusive, high-value new business intelligence for advertising, public relations, marketing, media, digital, creative and design agencies, has officially expanded into the U.S. market. - 2007-06-05

Marchex Adds Global and Domestic Distribution on Yahoo! to Its Pay-Per-Click Network Marchex, Inc. (Nasdaq:MCHX) today announced a new relationship with Yahoo! Inc. in which Marchex will convert search ad listings from its pay-per-click engine, Enhance Interactive, into Yahoo! Sponsored Search listings. - 2007-06-04

www.Jack9.com, an IPTV Network, Launches Version 3.0 of Their Web TV Channel Jack 9 Entertainment Inc. announces today that they have launched Version 3.0 of their website that airs on-demand, professionally produced and exclusive content targeted at males 18-34. Version 3.0 completes the transition to full flash delivery of programming on www.Jack9.com. - 2007-06-04

Orange Label Art + Advertising Institutes Scholarship for California State University, Fullerton Marketing Students: The Annual Paul Barth / Orange Label Scholarship Recognizes Top-Level CSUF Marketing Students with High Potential for Success and Achievement Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California's longest-standing privately held advertising agencies, is proudly establishing an annual scholarship fund for California State University, Fullerton Marketing Students. The Paul Barth / Orange Label Scholarship, as it will be known, has been created in honor of the agency's original founder, Paul Barth. The $1,000 annual scholarship will recognize and honor students with a strong indication of potential for success and/or achievement in the Advertising and Marketing Industry. - 2007-05-31

Interactive Marketing Agency Critical Mass Opens London Office Critical Mass (www.criticalmass.com), the interactive services firm, part of Omnicom Group, Inc. (www.omnicomgroup.com), has announced the opening of its London office. Critical Mass architects innovative marketing solutions to help the world's leading companies increase revenues, reduce costs, and deepen customer relationships. - 2007-05-24

Mimeo.com Chief Executive Officer, Adam Slutsky, Named Finalist 2007 Ernst & Young Entrepreneur of the Year(R) in the Metro New York Area Mimeo.com, the innovator of online, on-demand printing for customized business documents and marketing materials, today announced that Chief Executive Officer Adam Slutsky, is a finalist for the Ernst & Young Entrepreneur Of The Year(R) 2007 Award in the Metro New York Area. - 2007-05-24

Weil & Associates Teams Up With Reggie White Foundation's Crescent Rising Program The Reggie White Foundation's (RWF) Crescent Rising Program selected San Antonio-based Weil & Associates to represent them in all aspects of strategic marketing and fundraising, specifically relating to corporate sponsorships. - 2007-05-24

Who Is This Year's Advertising Idol? Jordin Sparks has stolen the hearts of America, but with American Idol receiving an audience of 50-60 million viewers weekly, advertisers feverishly competed week after week to capture America's attention. As the show has become more interactive, featuring sweepstakes and heavy promotion of its web site (generating over 1 billion page views this season alone), how well did advertisers capitalize on this opportunity to leverage their television media spend? Who took advantage of "simultaneous consumption" (viewers using TV and the Internet at the same time) to capture new customers? Which advertisers performed well and who didn't hit the high notes? - 2007-05-24

4 Attachment CORRECTING and REPLACING Cold Stone Creamery Launches First Integrated Advertising Campaign Seventh graph, first sentence of release dated May 21, 2007 should read: The work was created by Cold Stone Creamery's new advertising agency, Saatchi & Saatchi NY, the media was placed by Santy of Phoenix, Ariz. and the microsite was created by TargetScope of Plano, Texas (sted The work was created by Cold Stone Creamery's new advertising agency, Saatchi & Saatchi NY and the media was placed by Santy Advertising of Phoenix, Ariz.). - 2007-05-22

Marchex and Fox Partner to Develop Spanish-Language Web Sites, Including Sites Newly Acquired By Marchex Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP) and Fox's Latin American Channels division, a wholly owned subsidiary of News Corporation, today announced a partnership to jointly develop a set of Spanish-language Web sites owned by Marchex, including cocina.com (English translation is "Kitchen" or "Cook"), fotos.com (Photos), futbol.com (Soccer), deportes.com (Sports), mascotas.com (Pets), mujer.com (Woman), peliculas.com (Movies), salud.com (Health), and tarjetas.com (Greeting Cards). Through the partnership, Fox will provide localized content and community features to the Web sites including: videos, forums, blogs, personal home pages, and photo albums. - 2007-05-21

The Franklin Mint Expresses Interest in Acquiring Recently Shipwrecked Coins from 'Black Swan' The Franklin Mint, which recently offered treasure from the El Cazador shipwreck in one of the most successful sales of authentic coins in history, today announced its interest in pursuing discussions with Odyssey Marine Exploration (AMEX:OMR) to acquire all or part of the immense treasure trove of silver and gold coins recently discovered along with the "Black Swan" shipwreck. - 2007-05-19

Trailer Park Receives Five MI6 Awards, Including Top Prize for Overall Marketing Campaign for Activision's Tony Hawk's Project 8(TM): Additional Awards for Print Campaign, Key Art, Product Theatrical Ad and Logo Design Trailer Park, the leading creative marketing services firm catering to the entertainment industry, received five awards at the second annual MI6 Awards show in San Francisco last week, including the top "Overall Marketing Campaign" for Activision, Inc.'s Tony Hawk's Project 8(TM), the company announced. - 2007-05-17

10th Annual National Survey On Consumer Reaction To DTC Pharmaceutical Advertising Reveals #1 Action Taken After Seeing DTC Ad: Information Seeking The #1 action taken by consumers after seeing a DTC ad is information seeking--before, during and even after a prescription is filled--not rushing to the doctor's office to request the medication as sometimes popularly thought, according to results of the 10th annual national survey on Consumer Reaction to DTC Advertising of Prescription Medicines. - 2007-05-17

WGSN (Worth Global Style Network) Increases U.S. Operations in New York and Los Angeles: Leading Online Fashion Trends and Design Resource Appoints Sally Lohan Content Director, West Coast WGSN to Increase U.S. Editorial Content Team WGSN (Worth Global Style Network; www.wgsn.com), the leading global online service providing research, fashion trends analysis and news to the fashion, design and style industries, continues to expand its operations in the U.S. with principal management appointments and the promotion of key staff members to oversee editorial content, product development, sales management and new business development. - 2007-05-15

Monster Worldwide Sites Receive Accolades in the 11th Annual Webby Awards: Monster Career Advice Portal Chosen as the People's Voice Award Winner as Best Employment Web Site Military.com Recognized as an Official Webby Honoree in the Banner/Display Advertising Category The Webby Awards, the leading international honor for Web sites, today recognized two Web sites within the Monster Worldwide, Inc. (NASDAQ: MNST) network for excellence in the Web site and Interactive Marketing categories. The Monster Career Advice Portal and Military.com's display advertising capabilities were both recognized among more than 8,000 entries spanning 60 countries and all 50 states. Monster(R) is the leading global online careers and recruitment resource and Military.com is the leading military membership organization. - 2007-05-12

Customer Rage Survey Shows Hispanics' Customer Service Experiences Are Much Worse Than Those of Anglos: First-Ever Study Shows Striking Differences in Customer Rage between Spanish- and English-Speaking Consumers Language Line Services and Customer Care Measurement & Consulting (CCMC) today released the first "Hispanic Customer Rage" survey tracking the customer care experiences of U.S. Spanish-speaking households. The study results are compared to the English-language Customer Rage survey which has measured the same since 2003 and is considered the gold standard for characterizing the emerging customer care needs and expectations of U.S. consumers. - 2007-05-09

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