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Recent Headlines - Business: Advertising / Marketing

Vector Marketing Presents Awards for Pi Sigma Epsilon Vector Marketing Corporation, the direct sales division for Cutco Cutlery, the largest kitchen cutlery manufacturer in the United States, recently presented awards at Pi Sigma Epsilon's (PSE) Convention. - 2007-05-08

TalentDrive Provides a New Way to Source Quality Resumes Online TalentDrive (TalentDrive.com) provides growing and established companies with a new way to source and create demand for talent through a combination of proprietary technology and comprehensive screening by experienced industry experts. - 2007-05-08

MyFax Receives 2006 Product of the Year Award from Communications Solutions: MyFax Honored for Outstanding Innovation MyFax Honored for Outstanding Innovation Protus IP Solutions announced today that Technology Marketing Corporation's (TMC) Communications Solutions has named MyFax, one of the leading business Internet fax services in the world, as a recipient of a 2006 Product of the Year Award. - 2007-05-04

Monster Names Joan Blackwood Chief Marketing Officer for North America Monster(R), the leading global online careers and recruitment resource and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST), today announced the appointment of Joan Blackwood to the position of Chief Marketing Officer for North America. In her new role, Ms. Blackwood will lead all aspects of Monster's overall marketing strategy to reinforce the Company's position as North America's preeminent online career site. - 2007-05-03

Google, Hoover's, Consumer Reports, JupiterResearch & The Adler Group Tapped to Keynote SIPA 31st International Newsletter & Specialized Information Conference: Leading Event for Newsletter and Specialized Information Takes Place June 3-5 at Mayflower Hotel in Washington, DC The Specialized Information Publishers Association (SIPA) today announced that Gary Hoover, Founder of Hoover's Business Information; Andrew Madden, Strategic Partner Development, Google; John Sateja, Senior Vice President of Consumer Reports; Barry Parr, Media Analyst with JupiterResearch; and Lou Adler, President of The Adler Group and author of Hire With Your Head, will deliver keynote addresses at the SIPA International Newsletter & Specialized Information Conference. The SIPA Conference will take place June 3-5, 2007, at The Mayflower Hotel in Washington, DC. - 2007-05-03

Top 10 Tips for Busy Moms and Women Managing Work and Home Every year more and more women find themselves struggling to balance their lives. Busy women are bombarded with demands on their time, whether it is split between home and the office, being a stay-at-home mom, or a woman with a successful career, they all face a daunting task. - 2007-05-03

PRIMEDIA Appoints Bryan Robb and Robert Klein to Automotive Digital Sales Team: -Additions will Bolster Efforts Aimed at Non-Endemic Advertisers- PRIMEDIA (NYSE: PRM), the country's leading targeted media company, today announced that Bryan Robb (40) and Robert Klein (35) will serve as west coast digital sales manager and east coast digital sales director respectively for PRIMEDIA Automotive Digital, the company's portfolio of leading automotive Web sites. Mr. Robb and Mr. Klein will report to Dan Mauch, vice president for ad sales of PRIMEDIA Automotive Digital. - 2007-05-03

Freedom Interactive Brings Broadband Video and Interactive TV Listings to its National Network of Over 40 Web Sites Freedom Interactive announced today two key partnerships in an ongoing strategic effort to provide its nationwide audience with quality, compelling news and entertainment content. Brightcove, a pioneer in Internet TV, and MeeVee, an online TV and video guide provider, are delivering best-in-breed products to Freedom Interactive's network of over 40 web sites nationwide. - 2007-05-02

GenieKnows.com Launches Genie Shield Protects advertisers from Pay Per Click fraud and Filters Fraudulent Traffic GenieKnows.com (www.genieknows.com), a privately held, Halifax-based search company part of IT Interactive Services Inc., has released Genie Shield, a new product designed to eliminate fraudulent traffic and to protect advertisers from Pay Per Click (PPC) fraud. Genie Shield, a proprietary technology developed in-house at GenieKnows.com, consists of a suite of applications used specifically to deal with fraudulent traffic sources, assuring that advertisers receive traffic that converts. - 2007-05-02

2 Attachment Trackbacks Available Marsh Flips View of Risk ''Upside'' Down with Bold New Branding Campaign Marsh Inc., the world's leading risk and insurance services firm, today announced the launch of the most ambitious branding campaign in the firm's 136-year history by encouraging businesses to focus on another side of risk - the "upside." The campaign, created by the New York office of Ogilvy, seeks to disrupt the traditional view of risk as a liability to be avoided by asking the reader to also consider finding opportunities in risk. - 2007-05-01

2 Attachment Business Wire Names Angela Mendola Manager, Strategic Products, to Create the Industry's Most Innovative, Interactive Features Program Business Wire today signalled its commitment to introducing a dynamic, interactive approach to traditional Features by naming innovative industry veteran Angela Mendola as manager, strategic products. - 2007-05-01

Marchex Signs Contextual Advertising Agreements with Four Premium Vertical Publishers Including Computer Shopper Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), in conjunction with its IndustryBrains subsidiary, today announced that it has signed contextual advertising agreements with four online publishers, including Computer Shopper, Engineering.com, Wall Street Reporter, and SitePoint. Under the agreements, Marchex will provide its contextual advertising solutions to selected areas of the publishers' Web sites, or to channels associated with the sites, such as targeted newsletters and blogs. - 2007-04-26

Evan Cowitt Named Vice President of Advertising Sales for Freedom Interactive Freedom Interactive, the internet subsidiary of Freedom Communications, has tapped Evan Cowitt to assume a newly created position of Vice President of Advertising Sales. Cowitt, a former Vice President of Sales for Napster.com, will lead Freedom Interactive's sales teams driving advertising revenue for Freedom Interactive's network of newspaper, TV and magazine web sites nationwide. - 2007-04-25

Best Forklift Service Enters Into No-Risk Marketing Agreement with Independent SEO Consultant Best Forklift Service announced today their unique partnership with SEO consultant, Renea Blanck, to develop a strategy focused on driving targeted traffic to their website using Search Engine Optimization. Blanck puts her money where her mouth is by providing services at no upfront cost. - 2007-04-20

Critical Mass Cited as a Leader by Independent Research Firm Forrester Research, one of the most highly regarded research firms, has described Critical Mass (www.criticalmass.com) as having the highest score for current offering for both transaction-led and image-led Web Projects. - 2007-04-20

Hallmark Business Expressions Expands Options for Business Greeting Cards with Managed Card Program: A Customized, Online Service for Business Greeting Cards Helps Your Company Build Stronger Business Relationships Building strong business relationships requires making a lasting favorable impression. Hallmark Business Expressions knows the impact personalized business greeting cards can make on business relationships, with results significantly better than typical customer communications tactics. That's why Hallmark Business Expressions recently announced an expansion to its Managed Card Program, a solution designed to make it easy to build and strengthen business relationships using business greeting cards, such as business birthday cards, business thank you cards and corporate holiday cards, whether a company's employees are located on a single campus or spread across the country. - 2007-04-20

Freedom Interactive Reorganizes to Strengthen Local News and Content Resources: Bret Jacomet and Steve Witkos Named Senior Regional Directors Bret Jacomet and Steve Witkos have joined Freedom Interactive, the online division of Freedom Communications, Inc., as senior regional directors reporting directly to Terry Moore, Vice President of Content. In their newly developed regional roles, Witkos and Jacomet will focus on expanding Freedom's Interactive strategic content initiatives by facilitating cross-functional collaboration and best practice sharing. Witkos will focus his efforts in the Southern and Gulf regions of Freedom's network, and Jacomet will team with the Northeast and Central region media properties. - 2007-04-19

DelightfulDeliveries.com Ranks Customer Feedback High When It Comes to Merchandising With Mercado: America's Number 1 Online Gift Basket Retailer Integrates Bazaarvoice With Mercado - Adding Ratings and Reviews to Their Merchandising Mix Mercado Software, the leading provider of eCommerce search and merchandising solutions, today announced that online gift retailer Delightful Deliveries (www.delightfuldeliveries.com) has fully integrated the Bazaarvoice ratings and reviews solution into their Mercado searchandising environment. - 2007-04-19

SIPA Conference on Newsletters & Specialized Information in Washington D.C. to Provide Venue for Sharing Best Practices & Innovations: June 3-5 Event To Focus on "The New Rules" & the Latest Techniques for Creating and Delivering Specialized Information Across All Markets and Platforms The Specialized Information Publishers Association (SIPA) today announced that the 31st International Newsletter and Specialized Information Conference will take place June 3-5 at the Mayflower Hotel in Washington D.C. This is the industry's most comprehensive forum for bringing together industry executives, publishers, editors, marketers, web/IT developers, conference producers and industry suppliers to share best practices and breakthrough concepts for information publishers, new and old. Information is available at: http://sipaindc2007.com. - 2007-04-18

Monster and Internet Broadcasting Expand Online Recruitment Services Relationship to 108 Markets: Monster Extends Local Reach to Job Seekers and Employers via Internet Broadcasting's National Network of TV Station Web Sites Monster(R), the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST) and Internet Broadcasting, the nation's largest publisher of local news online, today announced that they have expanded their existing relationship to provide recruitment and career services to a total of 108 markets. Under the new agreement, Monster will power co-branded career sites for 120 of Internet Broadcasting's local TV web sites, including those serving the top 20 markets in the country. - 2007-04-12

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