Sixty-Five Percent of Small Businesses Say 'Following Up With Leads' Biggest Failure in Marketing Efforts : Leads Going Cold Seen as Biggest Gap, According to Infusionsoft Survey Surveying the landscape of small businesses across the U.S., and amid concerns over the need to grow sales while reducing expenses, small business owners say the number one frustration they face daily when it comes to sales and marketing is the inability to consistently follow up with prospects. In a survey of entrepreneurs across the U.S. conducted by small business marketing automation software provider Infusionsoft, 65 percent of small business owners cite an inability to consistently and efficiently follow up with leads as the top concern. - 2008-05-15

DailyStrength and Revolution Health Form Strategic Sales Partnership Revolution Health and DailyStrength, two of the fastest growing online health properties, today announced that they have entered into a multi-year strategic sales partnership. Effective July 2008, Revolution Health will represent prominent sections of DailyStrength's advertising inventory, and sell sponsorships and strategic ad programs on DailyStrength. - 2008-05-15

Janome America and Next New Networks Announce Advertising Partnership : Sewing Machine Giant to Integrate Advertising on Popular ThreadBanger Network Janome America, Inc., a leading manufacturer of home sewing machines, joins forces with Next New Networks and their hit online television network, ThreadBanger, the first network for people who create their own fashion, for an advertising partnership. The advertising campaign will include sponsored segments during ThreadHeads, the network’s weekly flagship program, as well as regular promotional elements within the show. Janome will also have a sponsorship presence on the ThreadBanger website and across ThreadBanger's super-distributed network, which includes a popular YouTube channel and iTunes video podcast. - 2008-05-15

Oakley and Brickfish Launch "Create Your Own Oakley Diorama" Campaign to Inspire the Creation of Skate, Surf and FMX Dioramas : Campaign Turns Action Sports into Original Art Brickfish™, the social media advertising platform, and Oakley, the premier sport and lifestyle brand that challenges the limits of possibility, today announced the “Create Your Own Oakley Diorama” campaign located at www.brickfish.com/oakleymyway. Inspired by dioramas created in conjunction with action sports leaders Mike Mason, Ryan Sheckler, Bruce Irons and Keith Lyman, the campaign invites entrants to express themselves with images, items and artifacts that define their lives. It is an opportunity for them to show the world who they are by creating original art that may include inspiration from action sports such as surfing, skateboarding, wakeboarding or FMX. The grand prize winner will receive his or her choice of autographed gear ranging from surfboards to skate decks to clothing. - 2008-05-15

Internet Advertising Revenues Top $21 Billion in '07, Reaching Record High : Q4 '07 Revenues Total $5.9 Billion; Unabated Growth Defies Other Economic Trends The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that the 2007 Internet Advertising Revenue Report shows Internet advertising revenues in the U.S. continued their upward climb. - 2008-05-15

Crocs, Inc. Launches Latest Travel Must-Have: CitiesByFoot.com -- New Online Travel Video Portal Sheds Light on Local Hotspots in the U.S. Today, Crocs, Inc. (NASDAQ: CROX) introduced travelers to a new, unique travel guide – www.CitiesByFoot.com, a comprehensive website with guides to more than 70 shops, restaurants, boutiques and historic destinations in six U.S. cities. The maker of comfort footwear has teamed up with local business owners to create a traveler-friendly website dedicated to exposing desirable walking destinations that exhibit entrepreneurial spirit, quality products and colorful thinking around the world. - 2008-05-14

Real Capital Markets Launches New Enhancements to its Comprehensive Deal Management Solutions RealCapitalMarkets.com LLC (RCM1), the leading provider of Virtual Deal Rooms (VDR) and e-Marketing solutions for institutional transactions, today announced the launch of new features and upgrades to their deal management platform. - 2008-05-14

Method Debuts New Interactive Experience : New Website Communicates the Evolution of the Agency's Brand Method, a leading brand experience agency, today launched its new website, www.method.com, providing dramatic enhancements in rich media and design to create a compelling experience that reflects the continued evolution of the firm’s brand. - 2008-05-14

AutoRevo Appoints Alan Bertucci as Senior Product Manager : Alan Bertucci to Manage Product Expansion Efforts and Increase Efficiency in Continuing Development of AutoRevo's Industry-Leading Vehicle Marketing Platform AutoRevo (autorevo.com), a leading provider of on-demand marketing software for the automotive industry, today announced the appointment of Alan Bertucci as Senior Product Manager. - 2008-05-13

InGrid Teams with Jerry Zucker's National Banana Comedy Site Launching Television and Web Ads on Home Security Market : National Banana-Produced Videos Invite Consumers to Shift Their Thinking on Home Security with a Fun, Innovative Campaign The home security industry is not known for developing either breakthrough technology or creative advertising campaigns. Until now. Fred Siegel, advertising creative veteran and currently CMO of InGrid Home Security, teamed with Jerry Zucker’s National Banana to create and produce a humorous campaign that is innovative in its approach to marketing home security. The campaign was written and directed by Jerry Zucker, and produced by National Banana, a fresh comedy community on the Web. The multiplatform ad campaign is targeted at consumers who view existing home security solutions as antiquated and inadequate, and feature InGrid’s revolutionary digital and wireless design to deliver superior security, reliability and connectivity. - 2008-05-13

Greystripe to Offer Mobile Games From Sega : Greystripe Adds Another Publisher at Sonic Speed With the Addition of New Games From Mega-Brand, Sega; Delivered for Free to Mobile Game Players Worldwide Today Greystripe, the world’s leading distributor of ad-supported mobile games and applications, announced another Tier-one game publisher deal to distribute free mobile games from world-renowned game publisher, Sega. - 2008-05-13

Office Depot Teams up with Google to Provide Online Marketing & Collaboration Tools for Small Business Customers : New Online Business Resource Center to Help Small Businesses Get Noticed Office Depot® (NYSE:ODP), a leading global provider of office products and services, today launched a new online Business Resource Center with Google, providing small business customers with the tools they need to communicate, collaborate, and start marketing themselves. The new Business Resource Center is available online at www.officedepot.com. - 2008-05-13

Surfline.com Teams up with BrickfishTM to Put Words in Kelly Slater's Mouth : User-Generated Content Campaign Seeks Photo Captions for Surfing's Hottest Star Brickfish™, the social media advertising platform, and Surfline.com, the online surfing authority, today announced the “Slater Sez” Photo Caption Challenge located at www.surfline.com/slatersez. The campaign invites surf fans to come up with creative captions to describe what pro surfer Kelly Slater is doing or thinking in a photo provided. The entrant with the most amusing caption will win a new surfboard and wetsuit from SurferSurplus.com. - 2008-05-12

SpiralFrog Honored at the Long Island Software Awards: Music Service Wins LISA 2008 Award for High Quality Software Engineering SpiralFrog, Inc. (www.spiralfrog.com), the free ad-supported Web-based music experience, today announced it was honored at the prestigious 12th annual Long Island Software and Technology Network's Long Island Software Awards (LISA) ceremony held in Garden City, NY. SpiralFrog received the LISA 2008 Award for High Quality Software Engineering. - 2008-05-08

The IAB Issues Revised Ad Unit and Rich Media Creative Guidelines for Public Comment: Fostering Ongoing Standardization and Innovation in the Online Industry The Interactive Advertising Bureau (IAB) today announced the release of a set of Revised Ad Unit and Rich Media Creative Guidelines. These revised guidelines will help to eliminate points of friction in the online ad buying process while fostering continued innovation in the interactive advertising industry. The proposed guidelines will: - 2008-05-08

Over 150 Brand Advertisers, Media Buyers, Technology Stakeholders Participate in the First Annual In-Call Media Summit Hosted by VoodooVox: Lively Discussion and Debate on This Emerging Advertising Channel This week VoodooVox hosted the first annual In-Call Media Summit in New York City. An over capacity crowd gathered at VoodooVox's New York headquarters to discuss this exciting new advertising channel. Attendees included media buyers, brand advertisers, venture capitalists, journalists, advertising agencies, and numerous voice 2.0 telephony companies. The Summit was the first event of its kind for an industry that is rapidly becoming a significant advertising channel. - 2008-05-08

Strategy Companion Adds Business Intelligence Analytics to Microsoft Dynamics(TM) CRM 4.0: Seamless Integration and Easy-To-Use Business Intelligence Enables Companies to Understand and Analyze their CRM Data Strategy Companion Corporation announced today that its BI Analytics for Dynamics CRM(TM) solution is now available on the new Microsoft Dynamics(TM) CRM 4.0 platform, providing advanced Business Intelligence (BI) reporting and analytics seamlessly integrated within the Dynamics(TM) CRM (Customer Relationship Management) application. Managers and employees can now gain a deeper understanding of the marketing, sales, and service-related data residing in Dynamics(TM) CRM 4.0, leading to faster, more informed, and better business decisions. "With BI Analytics for Dynamics(TM) CRM, decision makers can use and create easily understood reports and dashboards with key information about their own part of the business," explains Bob Abernethy, Strategy Companion VP of Customer and Partner Solutions. "By integrating our BI Analytics solution with Microsoft Dynamics(TM) CRM, organizations will reap the benefits of a deeper understanding of their sales, marketing and service operations." - 2008-05-06

Givenchy Launches Online Campaign to Create a Customized Makeup Compact with Brickfish(TM): User Generated Content Campaign Invites Beauty Mavens to Create a Savvy Slogan for its Coveted Prisme Foundation Compact Givenchy, the luxury fashion and beauty brand, and Brickfish(TM), the social media advertising platform, today announced the "Prisme Foundation" campaign located at www.brickfish.com/pr_givenchy. This campaign invites beauty enthusiasts to create a sassy slogan for Givenchy's iconic Prisme Foundation Compact, a bestseller from their luxurious Le Makeup collection. Created slogans will be imprinted in the powder online, giving a true-to-life look at what the finished product will look like. The grand prize winner, chosen by Givenchy's expert panel, will receive a production piece of his or her customized Prisme Foundation compact, ten extras to share with friends, and a year's supply of Givenchy products, worth $3,000, including early access to new collections. - 2008-05-06

Business Wire Webinar Series Provides How-To Help on Press Releases: SEO Heroes and Those "Lost in MySpace" Get How-To Help From Press Release Experts Business Wire's popular webinar series continues in May with continuing education on how to optimize press releases for search engines as well as social media lessons for new media neophytes. - 2008-05-06

PanGenex (PGXC) Welcomes Ronald P. Caputo, MD, FACC, FSCAI, to Its Board of Directors PanGenex Corporation (Pink Sheets:PGXC) announces that Dr. Ronald P. Caputo, Director of Cardiology Research at St. Joseph's Hospital in New York has accepted an invitation to join the Company's Board of Directors. - 2008-05-06

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