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Recent Headlines - Business: Advertising / Marketing

AOL and Citysearch Announce Strategic Content and Advertising Partnership: AOL to Expand Local Content and Platform-A Advertising Offerings by Distributing Citysearch's Content and Monetization Platform Across AOL Properties AOL and Citysearch today announced a strategic partnership that will extend the reach of Citysearch's local content and pay-for-performance advertising network, while further enhancing the local content on AOL's network of websites. Terms of the agreement were not disclosed. - 2008-02-13

Square 2 Marketing Blog Brings Readers ''Behind the Scenes'' On Business Book Project: -- Firm's blog provides behind the scenes access to their book development project -- Square 2 Marketing Inc. announced that its blog, available at www.realitymarketingrevolution.com, will provide a "behind the scenes" look into the development of their new book. Blog readers will hear about the challenges associated with picking titles, designing covers, editing, pricing, book sales and more. The book, under development for over a year, is scheduled to be published in late spring 2008 and will share Square 2 Marketing's Reality Marketing(TM) methodology with the world of business owners and entrepreneurs. - 2008-02-12

America's Oldest Wine Shop Partners with WorthPoint WorthPoint Corporation, the premier website for art, antiques, and collectibles, announced today that New York-based Acker Merrall & Condit, America's oldest wine shop, has selected WorthPoint as a data publishing partner. Under the new agreement, Acker Merrall & Condit will provide WorthPoint with upcoming and historical sales data on its wine auctions to be published on the WorthPoint web site. With information provided by Acker Merrall & Condit, WorthPoint is now able to provide more comprehensive data than ever. - 2008-02-12

Collins Expanding Its Services to Europe: Reinsurance broker hires Michel Fernandez to lead efforts in Europe Collins, whose growth in recent years has resulted in a dramatic increase in its broad clientele of U.S. insurance company clients, is expanding its services as a reinsurance intermediary to Europe, President and Chief Executive Officer Pat Denzer announced today. - 2008-02-11

Swivel Media Welcomes Kyle McNeely as Managing Director: Former Apple Marcom Manager Joins Experiential Marketing Thought Leaders in Elite West Coast Ad Agency Kyle McNeely, formerly manager of Apple Inc.'s brand presence in all partnership related executions, has joined Swivel Media (www.swivelmedia.com) as its Managing Director. - 2008-02-11

BioInformatics, LLC Investigates Trends in Advertising to Life Scientists BioInformatics, LLC (http://www.gene2drug.com)-the leading market research and consulting firm serving the life science industry-announces the publication of its latest report, "Advertising to Life Scientists: Resolving the Print vs. Online Dilemma." The report is designed to assist companies advertising in the life science market in understanding how scientists use and react to advertising in both traditional and online media. - 2008-02-07

IntelliChoice.Com Announces Best Overall Value of the Year Awards for 2008 Cars, Trucks and SUVs IntelliChoice.com, the online source for automotive ownership cost and value analysis and part of SOURCE INTERLINK MEDIA, today announced the winners of its annual "Best Overall Value of the Year" awards for 2008 cars, trucks and SUVs. The BOVY Awards, which evaluate every facet of what it costs to own and operate a vehicle over time, identify best-in-class vehicles that deliver outstanding value and lower than expected costs. - 2008-02-06

Helio Hooks Up With Buzzd to Offer Location-Based Arts and Entertainment for the Mobile Generation Helio today announced their partnership with Buzzd (http://www.buzzd.com), a local entertainment service that provides real-time information for bars, clubs and restaurants to Helio members based on their location. Accessible on all Helio devices via the carrier's WAP deck, Buzzd delivers editorially-driven event and venue information, along with up-to-the-minute reviews and ratings from friends and other members of the Buzzd community. The entertainment mobile service currently lists events and venues across all major cities in the United States. - 2008-02-06

Greystripe Announces 10 New Distribution Partners of Its Ad-Supported Mobile Games: 40 Partners Now Account for 85% of All Downloads of Greystripe Titles Today Greystripe, the largest distributor of ad-supported mobile games and applications and the creator of the first mobile in-game advertising network, announced that their content syndication program, the AdWRAP Catalog Platform, has added ten new distribution partners to its network. - 2008-02-05

L.M. Dulye & Company: Achieving a Spectator-free Workplace Want to power up effective communications? You may have to power down first. That's one provocative message from Linda Dulye, founder of L.M. Dulye & Co., a change management consultancy based in Warwick, N.Y., celebrating 10 years of providing measurable improvement strategies and research for internal communications across all industries. - 2008-02-05

FreedomVOICE Systems to Show FreedomIQ VoIP Hosted PBX at Annual Agent Convention FreedomVOICE Systems, a licensed telecommunications carrier specializing in virtual office solutions, is holding its annual Agent Convention February 22nd - 24th at the Westgate Hotel in San Diego, California. - 2008-02-05

Super Bowl Post-Game Report from Keynote Systems Finds Mobile Sports Web Sites Achieve Victory but 12 Advertiser's Web Sites Fumble Under Pressure Keynote Competitive Research, the industry analysis group of Keynote Systems (Nasdaq: KEYN), today announced the results of its Super Bowl XLII 2008 Web site performance challenge which monitored the performance (responsiveness and reliability) of four leading mobile sports Web sites and 44 of the Super Bowl advertiser's Web sites. While the four mobile Web sites demonstrated an unwavering victory, 12 Super Bowl advertisers fumbled under pressure encountering significant performance slowdowns and outages. - 2008-02-05

1 Attachment Xmo Strata Boss Dishes the Dirt The boss of a British company has written an explosive book accusing the sign industry of dirty tricks and giving customers 100 'awkward questions' to ask of sign companies. - 2008-02-01

Super Bowl Advertisers and Mobile Sports Web Sites Aim for Touchdown - Keynote to Report the Online Action Play by Play -- Hard Performance Data, Analysis and Media Briefings Available Immediately Following the Super Bowl -- Data to Rank the Speed and Reliability of Four Popular Mobile Sports Web Sites, Three Popular Web Sites Streaming Super Bowl Commercials and 35 Super Bowl Advertiser's Web Sites -- Keynote to Compare/Contrast Site Performance Before, During and After Super Bowl - 2008-01-31

KickApps Releases Version 3.0 KickApps, the leading on demand social media platform, today announced version 3.0 of its SaaS application suite. KickApps Version 3.0 makes it easier than ever for web publishers and developers of all levels and experience to deploy Social Networking, User Generated Content (UGC), Programmable Video Players and Widgets. In addition, the new release dramatically extends a web publisher's ability to manage media, members and reporting--all essential elements to growing a successful online community. - 2008-01-31

Critical Mass Appoints Molly Hop as Group Media Director: Appointment further strengthens marketing and media division Critical Mass (www.criticalmass.com), a digital marketing agency and unit of the Omnicom Group, has named Molly Hop as group media director of its recently consolidated marketing and media division. She will be based in the agency's Chicago office. - 2008-01-31

KODAK Launches Online Contest Seeking Knockout Moments: KODAK EASYSHARE All-in-One (AiO) Printers Save Consumers up to 50 Percent on Everything Printed in the Home Compared to Other Comparable Consumer Inkjet Printers(a) Eastman Kodak Company (NYSE: EK) today announced the launch of the "Pricey Ink -- You're Fired!" Photo Contest. The contest, powered by Brickfish(TM), the online content marketing platform and inspired by Kodak's appearance on The Celebrity Apprentice, invites people to submit a photo or video of their favorite "Knockout KODAK Moment" (a treasured personal memory). - 2008-01-31

Vibrant Media Hires Denise Garcia, Former AG Edwards VP, Internet Equity Analyst; Launches Research Unit: Denise Garcia to Strengthen Vibrant's Leadership Position Within the Contextual Video Advertising Marketplace Vibrant Media, the world's leading contextual video and in-text advertising network announced today it has hired Denise Garcia, former AG Edwards VP and Internet Equity Analyst, as Senior Vice President, Corporate Strategy and Research. - 2008-01-31

Origins Wants to Know ''What Makes You Eco-Fabulous?'': Beauty Company Teams up with Brickfish to Search for the "Greenest" Girls and Guys Brickfish(TM), the online content marketing platform, and beauty company Origins, today announced the "What Makes You Eco-Fabulous" campaign located at http://www.origins.com/brickfish/?AD_ID=22365&cm_mmc=Brickfish-_ -1-15-08%20Brickfish%20Eco-fabulous%20Campaign-_-html-_ -Origins%20Campaign%20Page. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) The campaign invites the environmentally-conscious to submit video, blogs or images describing how they embrace an organic and natural lifestyle. Origins representatives will select their favorite entry and award the winner a four night stay for two at Hotel Terra Jackson Hole in Teton Village, WY. The exclusive resort is renowned for its commitment to luxury as well as sustainability. - 2008-01-31

Coca-Cola Invites Viewers of Super Bowl Broadcast to Experience 'The Coke Side of Life' The nice guy finishes first? Two political opponents come together? It can only happen on 'The Coke Side of Life.' - 2008-01-31

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