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Recent Headlines - Business: Advertising / Marketing

Convio to Provide Services to American Cancer Society Fundraising Efforts Convio announced today that the American Cancer Society has moved to Convio's integrated, on-demand online fundraising platform to power and support the online fundraising needs of the Society's signature activity, Relay For Life(R). - 2007-10-04

Trackbacks Available McHale Design Launches New Website - Come on, Check It Out: www.mchaledesign.com Gives the Real Deal on this Agency Specializing in the Youth Market Creating the "gotta have it" effect ... that's what McHale Design specializes in and now they have a website that demonstrates just how they do it. McHale Design has a holistic, enthusiastic, collaborative approach to branding that leads to long-lasting relationships both with clients and with consumers. Appealing to the youth market is not all fun and games, but you would never know it at McHale Design. The team does all-out imaginative work while keeping their sense of humor and actually - having fun!! - 2007-10-04

Partners International Celebrates 25 Years of Marketing in Asia One of the few firms in the world specializing in marketing in Asia is celebrating 25 years of successful deal-making in that most difficult of regions. - 2007-10-03

Publishers, Affiliates and Bloggers Turning to New E-Commerce Ad Widgets from ''WidgetBucks'': New Ad Network Serving Contextual Shopping Widgets That Outperform Traditional Ad Networks and Integrate with Facebook Online shopping service Mpire today introduced WidgetBucks, a new e-commerce advertising network that helps publishers, affiliates and bloggers earn three to four times more money compared to traditional ad networks. - 2007-10-02

1 Attachment Coca-Cola Campaigns Raise Attention For Special Olympics and 2007 World Summer Games: Coca-Cola China Donation of 8 Million RMB ($1 Million USD) This Week Caps Year Of Extensive Cause-Related Marketing and Awareness Programs For The Coca-Cola Company and its employees, the long-awaited opening here of the 2007 Special Olympics World Summer Games caps a year of extraordinary support activities culminating with the event that celebrates the accomplishments of more than 7,500 athletes with intellectual disabilities. - 2007-10-02

1 Attachment Author Mike Moran Urges Marketers to ''Do It Wrong Quickly'' in New Book from IBM Press The Web has changed the rules of marketing from a "plan then execute" mindset to a non-stop cycle of refinement according to Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, new from IBM Press (www.ibmpressbooks.com) - 2007-10-01

Marchex Expands Openlist.com, Empowering Consumers Nationwide to Make Better Local Decisions; Announces Local Content and Service Partnerships Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online advertising company and leading publisher of local content, today announced that it has launched an expanded version of its Open List local guide (www.openlist.com), empowering consumers throughout the United States to make better, more efficient local decisions. Unlike traditional search engines, Open List's revolutionary local search refinement system makes it easy for consumers to immediately narrow their localized searches based on a wide range of personally relevant, specific criteria across more than 15 million business listings in more than 20,000 categories. - 2007-09-27

Designworks Revitalizes the Brand for Mobile Wireless Industry Guru Andrew Seybold Designworks today announced the completion of its work on a major cross-media brand development program for Andrew Seybold, Inc., one of the world's foremost consulting firms serving the mobile wireless industry. Designworks collaborated with a consultant from Wireless NVision to provide brand strategy and creative services. Mr. Seybold introduced the revitalized brand to positive reviews at his firm's Annual Wireless Dinner, which hosted more than 300 executives from Verizon Wireless, Disney Mobile, Motorola, Ericsson and other well-known organizations. - 2007-09-27

Music Choice Brands October as 'Rocktober' with Special Programming Featuring Rock's Legends and Its Rising Stars: Korn, Paramore, Plain White T's, The Clash, All That Remains, and Killswitch Engage All Featured in October on Music Choice Music Choice, the multi-platform music network that reaches millions of music fans through their televisions, online, and cell phones, announces the launch of 'Rocktober', a month-long programming & marketing campaign dedicated to Rock's hottest established and emerging artists. The long list of featured artists and bands includes Korn, Paramore, Plain White T's, The Clash, All That Remains, and Killswitch Engage. Music Choice will offer Original shows, video premieres, video playlists, and a selection of classic videos & DVD clips throughout the month of October to watch on its free On Demand network and its free online music service. - 2007-09-27

GEICO.com Earns Three Top Ratings from Web Marketing Association Three GEICO Web sites earned Standard of Excellence ratings from the Web Marketing Association (WMA) for functionality and design in the association's 11th annual WebAward Competition. - 2007-09-27

Accustream Announces Release Schedule for 4th Q 2007 Research Publications AccuStream iMedia Research has released its editorial and research publishing calendar for 4th Quarter 2007. - 2007-09-26

Phoenix Trade Show Display Company Makes First-Ever List of 5,000 Fastest-Growing Businesses: E&E Exhibit Solutions Ranks No. 4,099 on the 2007 Inc. 5,000 with Three-Year Sales Growth of 58.8 Percent E&E Exhibit Solutions, a Tempe-based trade show display company, ranks on the first-ever Inc. 5,000 list of the fastest-growing private companies in the country. With revenue growth of 58.8 percent, E&E Exhibit Solutions' revenue increased from $1.7 million in 2003 to $2.6 million in 2006. - 2007-09-26

DIFM (Do It For Me) Provides a New Kind of Marketing Tool: Demographic Shifts and Lifestyle Changes Are Driving Former Do It Yourself (DIY) Consumers into the Do It For Me (DIFM) Market: Newell Logistics Creates the DIFM Ultimate Marketing Tool Known in the industry as DIFM (Do It For Me), mass retailers and direct marketers are now adding DIFM options to their existing DIY (Do It Yourself)-only offerings. This strategy is generating significant incremental top and bottom line revenue for the retailers. The DIFM option achieves bigger sales and profits by providing the retailer access to an entirely new and otherwise unattainable consumer base. - 2007-09-25

PetGadgets.com Now Offers Banner Advertising: Top Pet-Oriented Retail Site Reaches Attractive Demographics within Growing Market Segment PetGadgets.com announces it has begun a banner advertising program on its site. As one of the top pet-oriented retail destinations on the Web, PetGadgets.com offers a captive audience of pet lovers. The addition of banner ads on PetGadgets.com lets advertisers get in front of an appealing niche demographic. This venue offers advertising for the pet product marketplace and beyond. - 2007-09-25

Magic Bullet(R) Owner, Homeland Housewares, LLC, Reclaims International Brand Marketing Rights Homeland Housewares, LLC, owners of the world famous Magic Bullet(R) brand, announces it has reclaimed international marketing rights for the Magic Bullet brand from its present licensee, Thane Direct, Inc., as part of its ongoing long-term business and branding strategy. Homeland Housewares, and its related entity Alchemy Worldwide, LLC, will market the original Magic Bullet(R) as well as a host of new and innovative products worldwide, excluding the Scandinavia countries and Australia, where Thane Direct, Inc. is vertically integrated. - 2007-09-24

1 Attachment The Knot Inc. Unveils TheNest.com Expansion: Popular Lifestyle Website for Hip, Young Couples Launches Enhanced Tools, Deeper Content and an Expanded Community The Knot, Inc. (NASDAQ: KNOT) today unveiled a suite of enhancements on TheNest.com, the company's popular lifestyle website for hip, young marrieds. - 2007-09-24

Marchex Announces Closing of VoiceStar Acquisition, Bringing Call-Based Services to Marchex Local Advertising Platform Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online advertising company and leading publisher of local content, today announced that it has completed its acquisition of VoiceStar, one of the largest providers of call-based advertising services for local advertisers, for approximately $20 million, including approximately $12.9 million in cash and $7.1 million in restricted stock. - 2007-09-24

AJR & Partners Public Relations Launches Boardroom Productions for Event Management and Sports Marketing AJR & Partners, a Miami-based public relations and marketing agency, announces the launch of Boardroom Productions, an event management and sports marketing firm. Boardroom Productions is located in Miami, Florida. - 2007-09-21

New Riders Announces Voices That Matter: Web Design Conference -- Speakers Include Bestselling Authors and Leading Web Design Experts - Jakob Nielsen, Steve Krug, and More New Riders, Pearson's Web design imprint, today announced the launch of a dedicated conference for the Web design community, Voices That Matter: Web Design Conference, to be held October 22-25, 2007, at San Francisco's Grand Hyatt. The conference brings together New Riders' bestselling authors, Web designers, and creative professionals from the industry's top companies and design firms - including Jakob Nielsen, Steve Krug, Kelly Goto, and many others. Attendees will have the opportunity to network with, learn from, and be inspired by the Voices That Matter in the Web design community. - 2007-09-20

Sr. Investor Relations Executive Paul Sagan Joins Sharon Merrill Associates: 20-Year Corporate Communications and IR Veteran Rejoins Nationally Recognized Investor Relations Agency Sharon Merrill Associates, Inc., www.investorrelations.com, a nationally recognized investor relations agency and corporate communications strategic advisory firm, today announced the appointment of senior communications executive Paul J. Sagan as a vice president. Sagan will strengthen the firm's financial media relations and corporate communications practice in addition to counseling clients on investor relations and transaction communications issues. - 2007-09-20

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