Marketing Steps into the Spotlight to Drive Growth and Innovation, Reveals New Book from Booz Allen Hamilton and the ANA: Interviews with Top Marketing Chiefs Reveal that Marketing is Gaining Increased Importance within Companies that Aspire to Robust Growth Corporate marketing organizations are undergoing major transformations and are increasingly fulfilling a significant role in driving business performance. Leading Chief Marketing Officers (CMOs) are tightly integrating marketing with other corporate functions as they get closer to customers, capture the benefits of new media, and demand more from their agency partners. A new book commissioned by management consulting firm Booz Allen Hamilton and the ANA (Association of National Advertisers) and published by strategy+business Books, uncovers why, as the firms' ongoing joint research shows, revenue growth and profitability are strongest among companies that elevate the role of marketing to the highest possible level. - 2007-07-11

Freedom Interactive Brings Social Media Technologies to Its Network of Over 40 Web Sites: Teams Up with Pluck to Expand Opportunities for Reader Engagement and Advertising Freedom Interactive today announced a strategic arrangement with Pluck, a social media technology pioneer, to empower its audience to share content and create communities of interest among Freedom's network of over 40 news and information web sites. This relationship is one of many strategic initiatives Freedom is actively pursuing to strengthen audience engagement and loyalty by offering its audience the ability to create, share and exchange content through an integrated social media platform. - 2007-07-11

Debut of Supersonic 3 Jet Demonstration Team Offers Companies Unprecedented Brand Visibility: New Opportunity for Team Sponsorship, Cause Marketing, & Support of Starfighters Nonprofit Foundation Enhanced by NASA Affiliation VMAX Marketing is proud to announce that Starfighters, the only civilian-owned flight demonstration team of its kind worldwide, is now offering companies the opportunity to have their sponsorship and marketing programs soar to new heights. Starfighters will debut their headlining performance of three F-104s in formation during the second half of 2007. The team will add to the excitement by introducing additional aircraft throughout the upcoming years. There are no aircraft comparable to Starfighters available for sponsorship. The Navy's Blue Angels and Air Force Thunderbirds cannot allow sponsorships due to their military status. - 2007-07-11

JiWire Launches Apple(R) iPhone(TM)- Optimized Wi-Fi Finder: Already Used by Millions, World's Largest, Most Comprehensive Public Wi-Fi Directory Now Meets the Demands of Newest Mobile Wi-Fi Community Today, JiWire, the leading mobile broadband advertising network and publisher of the world's largest public Wi-Fi directory, announced it has launched an iPhone-optimized version of its Wi-Fi Finder. iPhone users who visit http://www.jiwire.com will automatically be presented with the streamlined version of JiWire's directory of Wi-Fi hotspots and municipal Wi-Fi networks, which includes the ability to: - 2007-07-10

IndustryBrains Renews and Expands Contextual Advertising Agreement with The Motley Fool, Adds National Golf Network IndustryBrains, the founder of site-specific contextual advertising and a wholly owned subsidiary of Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), today announced that it has renewed and expanded its contextual advertising agreement with The Motley Fool, a leading investment advisory services company in IndustryBrains' Business & Finance vertical, which also includes BusinessWeek Online, Smartmoney.com, and Morningstar.com. At the same time, IndustryBrains announced that is has added a new premium publishing partner in National Golf Network (www.ngn.com), the official Web site of Golf Intelligence, connecting millions of golfers with golf courses, clubs, golf associations, PGA professionals, and other golfing resources. - 2007-07-10

Americans Divided on Whether Barry Bonds is Worthy of Baseball Hall of Fame: Nearly Half of all Baseball Fans Believe Bonds Cheated During his Career A national study conducted among 1,522 Americans revealed that they are evenly divided on whether Barry Bonds deserves to be a member of the Major League Baseball Hall of Fame. - 2007-07-09

Agency Review Consultant, Hank Blank, Offers Tips on Selecting the Right Advertising or PR Agency: Agency Review Consultant Offers Tips on How to Avoid the Common Pitfalls of the Agency Review Process Most businesses can make some serious mistakes when trying to find an advertising or public relations partner. - 2007-07-06

Smirnoff Source(TM) Splashes into the Northeast: Smirnoff Source(TM) to Unveil New Broadcast Advertising and Interactive Online Banner Ads in July Smirnoff Source(TM), the new premium beverage offering from Diageo North America that combines pure spring water with alcohol, has launched a new advertising campaign that debuted on July 1st. The new multi-million dollar campaign features outdoor billboards, :15 and :30 second broadcast spots and online banner ads that give consumers the ability to actually control and interact with the ads. - 2007-07-05

Commerce Planet, Inc. Launches Social Network MyFlick.com and Expands Their Lead Generation Business To Include Video Streaming and Matched Content Ad Service Commerce Planet, Inc. (OTCBB:CPNE) announced today that its wholly-owned subsidiary, Legacy Media, LLC., has launched MyFlick.com to expand its marketing efforts in video ad serving and lead generation. This site is a social network that will serve as an aggregate portal for valuable entertainment based consumer data. The free service will allow people to upload, watch, comment, and share video content across the internet. Legacy Media will serve highly matched and pertinent advertisements on a cpa and cpm basis throughout the users online experience. - 2007-07-03

Brickfish ``Coifs'' Up Luxurious Prizes in the ``I Need Hairapy!'' Campaign: Online Contest Finally Pays Back For Bad Hair Days Brickfish, an online marketing platform, has announced the launch of the "I Need Hairapy!" campaign, the chance for one winner to transform a bad hair day into the ultimate hair "do". The contest, located at http://www.brickfish.com/fashion/Hairapy, invites users to share photos of their worst hair moments for the chance to win their own Ready to Wear Hair from New York's premier salon to the stars, Dov Salon. - 2007-07-03

Mimeo.com Names Marc Hollander as Vice President, Applications Development: Technical Expert To Lead Company's Applications Development Processes Mimeo.com (http://www.mimeo.com), the innovator of online, on-demand digital printing for customized business documents and marketing materials, announced today the hiring of Marc Hollander as Vice President, Applications Development. Hollander brings over twenty-five years of knowledge and expertise to this new position along with extensive experience in technical and organizational management, a mastery of applications development, and business collaboration. - 2007-07-02

Vertical Alliance Group Launches BestHousingValue.com Nationwide: Web Site Connects Consumers with Modular and Manufactured Housing Developers Vertical Alliance Group Inc. (VAG) today launched BestHousingValue.com, a Web site that connects developers and dealers of modular and manufactured homes with interested home buyers. - 2007-06-27

High School Students Can Target Careers During the Summer It's never too early to start thinking about your career - even for high schoolers. - 2007-06-27

Marchex Launches More Than 100,000 Local Web Sites, Providing More Than One Billion Pages of Local Content, Features and Functionality In the largest-scale Web site launch of its kind, Marchex, Inc. (NASDAQ:MCHX)(NASDAQ:MCHXP) today announced that it has launched more than 100,000 of its local and vertical Web sites, publishing more than one billion Web pages of content, features and functionality for consumers looking for local services and information online, along with highly targeted local advertising inventory. - 2007-06-26

Business Wire Bolsters Italian Presence by Entering into a Reciprocal Relationship with ANSA, Italy's Leading News Service Business Wire further strengthened its expansive European news distribution network today by announcing a reciprocal relationship with ANSA, Italy's largest and most prestigious news service. - 2007-06-25

Monster Introduces Flexible Job Posting to Support Customizable Ad Strategies: Monster also Unveils Employer Site Enhancements to Offer Greater Ease of Use At the 59th Annual Society for Human Resource Management (SHRM) Conference & Exposition, Monster(R) today announced that it will be rolling out a new portfolio of job posting products and a redesigned employer site (hiring.monster.com) in the third quarter. This new set of products will offer customers increased flexibility and simplified account management. Monster is the leading global online careers and recruitment resource and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST). - 2007-06-25

Monster Expands HR Alliance Program with Seven New Members: Monster Launches Performance Assessment Point of Integration with Premier Partner APS - SmartSearch Online Existing Premier Alliance Members APS - SmartSearch Online and HRsmart Launch Integrated Products Monster(R) today announced the continued expansion of its HR Alliance Program at the 2007 Annual SHRM Conference - new Certified members BrightMove, Inc., Main Sequence, PEG Consulting, Relational Systems Inc., SilkRoad Technologies, TITAN Technology Partners, and WorkForce OS bring the program's total membership to 23 organizations and drive continued growth of the three-year old initiative. Monster(R) is the leading global online careers and recruitment resource and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST). - 2007-06-25

Mimeo.com Names Charlie Corr as Vice President, Corporate Strategy: Leading Authority on Digital Technology and Solutions to Lead Company's Corporate Strategy Mimeo.com, the innovator of online, on-demand digital printing for customized business documents and marketing materials, announced today the hiring of Charlie Corr as Vice President, Corporate Strategy. Corr, one of the foremost global print industry thought leaders, joins Mimeo.com with more than 28 years of experience in the printing field with industry-wide expertise in implementing digital print technology and solutions. - 2007-06-25

Convio CEO and American Red Cross Online Fundraising Strategist Share Insights and Experience On Tuesday, June 20, Kimberly Reckner, Lead Technical Liaison of Online Fundraising for American Red Cross and Gene Austin, Chief Executive Officer of Convio hosted a teleconference and webinar for nonprofit executives to discuss the most effective Internet strategies for more efficiently and effectively reaching, motivating and retaining volunteers, advocates, donors and members. The hour-long event is now available as a replay at http://www.convio.com/arc-ondemand. - 2007-06-25

Convio Launches Client Advisory Board to Share Ideas and Cultivate Innovation: Nonprofit Leaders to Provide Insight, Knowledge and Best Practices to Support Product and Service Innovation Convio, Inc. -- a trusted partner that leads the way in helping nonprofits use the Internet strategically to achieve extraordinary results -- today announced the formation of the Convio Client Advisory Board, the first consolidated advisory board since the successful acquisition of GetActive Software earlier this year. The Convio Client Advisory Board, comprised of clients from both companies, reflects the ongoing successful integration and continues Convio's longstanding commitment to client satisfaction and success. - 2007-06-21

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