Evan Cowitt Named Vice President of Advertising Sales for Freedom Interactive Freedom Interactive, the internet subsidiary of Freedom Communications, has tapped Evan Cowitt to assume a newly created position of Vice President of Advertising Sales. Cowitt, a former Vice President of Sales for Napster.com, will lead Freedom Interactive's sales teams driving advertising revenue for Freedom Interactive's network of newspaper, TV and magazine web sites nationwide. - 2007-04-25

Best Forklift Service Enters Into No-Risk Marketing Agreement with Independent SEO Consultant Best Forklift Service announced today their unique partnership with SEO consultant, Renea Blanck, to develop a strategy focused on driving targeted traffic to their website using Search Engine Optimization. Blanck puts her money where her mouth is by providing services at no upfront cost. - 2007-04-20

Critical Mass Cited as a Leader by Independent Research Firm Forrester Research, one of the most highly regarded research firms, has described Critical Mass (www.criticalmass.com) as having the highest score for current offering for both transaction-led and image-led Web Projects. - 2007-04-20

Hallmark Business Expressions Expands Options for Business Greeting Cards with Managed Card Program: A Customized, Online Service for Business Greeting Cards Helps Your Company Build Stronger Business Relationships Building strong business relationships requires making a lasting favorable impression. Hallmark Business Expressions knows the impact personalized business greeting cards can make on business relationships, with results significantly better than typical customer communications tactics. That's why Hallmark Business Expressions recently announced an expansion to its Managed Card Program, a solution designed to make it easy to build and strengthen business relationships using business greeting cards, such as business birthday cards, business thank you cards and corporate holiday cards, whether a company's employees are located on a single campus or spread across the country. - 2007-04-20

Freedom Interactive Reorganizes to Strengthen Local News and Content Resources: Bret Jacomet and Steve Witkos Named Senior Regional Directors Bret Jacomet and Steve Witkos have joined Freedom Interactive, the online division of Freedom Communications, Inc., as senior regional directors reporting directly to Terry Moore, Vice President of Content. In their newly developed regional roles, Witkos and Jacomet will focus on expanding Freedom's Interactive strategic content initiatives by facilitating cross-functional collaboration and best practice sharing. Witkos will focus his efforts in the Southern and Gulf regions of Freedom's network, and Jacomet will team with the Northeast and Central region media properties. - 2007-04-19

DelightfulDeliveries.com Ranks Customer Feedback High When It Comes to Merchandising With Mercado: America's Number 1 Online Gift Basket Retailer Integrates Bazaarvoice With Mercado - Adding Ratings and Reviews to Their Merchandising Mix Mercado Software, the leading provider of eCommerce search and merchandising solutions, today announced that online gift retailer Delightful Deliveries (www.delightfuldeliveries.com) has fully integrated the Bazaarvoice ratings and reviews solution into their Mercado searchandising environment. - 2007-04-19

SIPA Conference on Newsletters & Specialized Information in Washington D.C. to Provide Venue for Sharing Best Practices & Innovations: June 3-5 Event To Focus on "The New Rules" & the Latest Techniques for Creating and Delivering Specialized Information Across All Markets and Platforms The Specialized Information Publishers Association (SIPA) today announced that the 31st International Newsletter and Specialized Information Conference will take place June 3-5 at the Mayflower Hotel in Washington D.C. This is the industry's most comprehensive forum for bringing together industry executives, publishers, editors, marketers, web/IT developers, conference producers and industry suppliers to share best practices and breakthrough concepts for information publishers, new and old. Information is available at: http://sipaindc2007.com. - 2007-04-18

Monster and Internet Broadcasting Expand Online Recruitment Services Relationship to 108 Markets: Monster Extends Local Reach to Job Seekers and Employers via Internet Broadcasting's National Network of TV Station Web Sites Monster(R), the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST) and Internet Broadcasting, the nation's largest publisher of local news online, today announced that they have expanded their existing relationship to provide recruitment and career services to a total of 108 markets. Under the new agreement, Monster will power co-branded career sites for 120 of Internet Broadcasting's local TV web sites, including those serving the top 20 markets in the country. - 2007-04-12

IntelliChoice.com's April ''Best Deals'' Winners Offer Benchmark for New Models PRIMEDIA's IntelliChoice.com (www.intellichoice.com), the leading source for automotive ownership cost and value analysis, today announced its "Best Deals of the Month" for April 2007, providing an interesting benchmark for some of the new models that debuted last week at the New York Auto Show. - 2007-04-12

Alan Gepfert Recognized by Cambridge Who's Who for Excellence in Management Consulting and Business Promotion: Owner of New Hampshire-Based SSS Copywriting and Consulting an Authority on Leveraging Promotional Messages with Consulting Insights Alan H. Gepfert, Ph.D., Principal of SSS Copywriting and Consulting in New London, has been recognized by Cambridge Who's Who for expertise in creating strategic business-building programs. Gepfert, an honored member of Cambridge Who's Who, is committed to helping organizations reach the next level of success with powerful copywriting services. - 2007-04-12

Quorum Productions Awarded Two Telly Awards for Disease Awareness Documentary, Breathing Easy: Women & Asthma Quorum Productions took two Telly Awards today for best Documentary and best Online/Internet Talk Show. The awards recognize the special half-hour episode of Quorum's hit television program, W the women's show, which focused on asthma awareness. The special episode was titled Breathing Easy: Women & Asthma. - 2007-04-12

Local Search Guide Celebrates Two-Year Anniversary: Yellow Pages Association Announces Superpages.com and eStara as Sponsors of Industry Resource Marking the two-year anniversary of the Local Search Guide (www.localsearchguide.org), an online who's who of Internet Yellow Pages, search engines, search tools and vertical directories, the Yellow Pages Association(TM) (YPA(TM)) today announced at the Search Engine Strategies (SES) Conference & Expo in New York that Superpages.com(R) and eStara have joined the Guide as sponsors. - 2007-04-11

Powerline Rd. Borrows from Madison Avenue: South Florida Production Company Uses Madison Avenue Mainstay "The Promotional Contest" to Allow Viewers of Its Hit Television Show Designing Spaces the Chance to Appear in an Episode Quorum Productions today announced a relationship with Coinstar, Inc. that will allow South Floridians to enter themselves into a contest that could land them a starring role in a Designing Spaces episode. - 2007-04-06

Reply! Inc. Receives $6 Million in Series B Funding: New Cash Infusion Brings Total Investment to $23 Million Reply!, Inc. (www.reply.com), the leading provider of life-stage relevant services for consumers and locally targeted performance-based marketing solutions, today announced that it has secured $6 million in additional funding. The new round of financing includes a major investment from Outlook Ventures, as well as new contributions from existing backer Scale Venture Partners (formerly BA Venture Partners), and board member Debi Coleman, the former Chief Financial Officer of Apple Computer who currently serves as Chairperson of the Reply! Audit Committee. The company also announced that Randy Haykin, Managing Director, Outlook Ventures, has joined the company's board of directors as well as one of Reply!'s founders John Truchard. Mr. Haykin has previously been involved in numerous consumer Internet companies, including: Yahoo!, Overture, eCircle, eTeamz/Active Network, and Digital Chocolate. - 2007-04-05

Press Release Experts at EON Invite You to Comment: How Much Does It Cost to WRITE a Press Release? -- PR Pros Debate the Cost of Producing a Press Release in a Recent Blog Post As issuers of thousands of press releases weekly, Business Wire and its web-only, social media platform EON (Enhanced Online News) are constantly quizzed about the costs of sending press releases, which start at $180 for a local distribution and go up for more extensive reach. - 2007-04-05

Vovici Introduces Enterprise Feedback Management Continuum Product Suite: Feedback Collection and Management Tools and Services Inform Organizational Strategy Vovici (voh-VEE-see), the leading provider of Enterprise Feedback Management (EFM), survey tools and research services, today announced the launch of its EFM Continuum product suite. This announcement, made in conjunction with Vovici's rebranding announcement, solidifies the company's position as the leader of the growing EFM market. Enterprise Feedback Management is comprised of tools and services that enable the collection and management of feedback from customers, partners and employees to help shape organizational strategy. - 2007-04-04

Martha Stewart Living Omnimedia, Inc. Announces Endorsement Of SVP Worldwide Products: SINGER(R), HUSQVARNA VIKING(R) And PFAFF(R) Sewing Machines -- Martha's Lifelong Love for Sewing and Agreement with SVP Worldwide Will Inspire and Engage Consumers in the Creative Art of Sewing Today SVP Worldwide and Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced a long-term endorsement by Martha Stewart of SVP's sewing machine lines under the SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) brands. Don Fletcher, CEO of SVP Worldwide, and Martha Stewart, Founder of MSLO, appeared together on the Emmy Award-winning The Martha Stewart Show to celebrate the agreement. - 2007-04-04

Write Way Solutions Launches Direct-Mail Writing Service for Mortgage Lenders Striving to bring some credibility back into the mortgage lending industry, Tom Trush, owner of Write Way Solutions, today announced a new service for helping lenders create more effective mortgage marketing letters. - 2007-04-04

Siemens Desktop Application Scores with College Basketball Fans Siemens Corporation, which is sponsoring the prestigious Crystal College Basketball "Siemens Trophy" for the top ranked team in the ESPN/USA Today/Coaches poll took an online centric approach to marketing around this year's NCAA Tournament. Providing fans with online applications, a "Yahoo Widget" and a "Vista Gadget", real-time scores were sent to consumer desktops. The Siemens widget has also helped create support for the Jimmy V Foundation by enabling users to directly order a free bracelet orange rubber bracelet, each one representing a donation. - 2007-04-04

Click on Hyundai's Online 2007 Veracruz and Take It for a Spin: Featuring Clickable Video Technology Hyundai Motor America has introduced a new way for its customers to research and shop with the launch of the Veracruz interactive video player. Available on the Consumer Guides/How Stuff Works website (http://public.jumpstartautomotive.com/content/detroit_autoshow_hyunda i/player.html), the interactive video player incorporates one main and seven sub clickable videos for the viewer to research features and benefits of the all-new 2007 Veracruz SUV. - 2007-04-03

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