The Missing Link: Most Press Releases Pass Up SEO Boost By Forgetting to Hyperlink, Say Press Release Experts at EON -- When Gauging How to Write a Press Release "Share the Link Love," EON Says Of the thousands of press releases sent and posted by Business Wire and its social media platform EON (Enhanced Online News) each week, less than 1% include hyperlinks, say the press releases experts at EON. - 2007-03-31

HitTail Goes Premium, and Everyone's Invited: Connors Communications Launches HitTail Plus Alongside Original Free Offering Connors Communications launches a premium version of its content intelligence product HitTail, which reveals in real time the keyword suggestions that drive traffic to your Web site. HitTail Plus is a subscription-based service that offers new features designed to simplify and revolutionize search engine marketing for a mainstream audience. - 2007-03-30

Nation's Best Customer Service Providers Share Leading-Edge Thinking in New Book: Free Cliffs Notes(TM)-Style Summary of ASU Symposium Offered Online Every company pays lip service to serving its customers, but few truly delight them. For those looking to improve but don't know where to start, a new book providing advice and ideas from companies with reputations for actually delivering outstanding service is only a few mouse clicks away. Better yet, it's free. - 2007-03-30

Vertical Alliance Group Launches MedVotech.com: Site Connects Vocational Technical Medical Schools with Prospective Students Vertical Alliance Group, Inc. has launched MedVotech.com, a Web site where vocational technical medical schools can advertise their educational programs, and prospective students can apply for entrance into those programs. - 2007-03-29

Jack 9 Entertainment Inc. and www.Jack9.com, an IPTV for the ''Man's Man'', Announce Their Corporate World Headquarters in West Palm Beach, Florida After securing major funding, Jack9 and www.Jack9.com add to their infrastructure by securing their corporate world headquarters in West Palm Beach, Florida. The move comes on the heels of a major funding deal and the announcement of Production and Entertainment offices in Orange County, California and Tech offices in Denver, Colorado. - 2007-03-29

Hunter Barth Advertising Changes Name to Orange Label Art + Advertising: Re-Branding Marketing Strategy Draws Upon Orange County, California Heritage Vice-President of Business Development Rochelle Reiter Takes Co-Ownership Role Hunter Barth Advertising, one of Orange County's longest-standing privately held advertising agencies, announced today that after 35 years of service it is changing its name and brand to Orange Label Art + Advertising. The company's branding shift was coordinated in response to an internal desire for greater identification with the marketing heritage of Orange County, California, in which citrus growers utilized crate labels as artistic marketing tools and as promotion of area-specific advertising messages. Rochelle Reiter, the advertising agency's vice-president of business development, has announced plans to take on a co-ownership role that coincides with news of the company's name change. - 2007-03-27

Search Engine Marketing Professional Organization Elects Officers for 2007 Board of Directors SEMPO, the Search Engine Marketing Professional Organization, http://www.SEMPO.org, today announced its 2007 officers chosen by its Board of Directors. The results of the election are: Gordon Hotchkiss, Chairperson; Jeffrey Pruitt, President; Dave Williams, Vice President; Dave Fall, Treasurer, and Chris Boggs, Secretary. Officers serve a one-year term. The entire membership body of the three-year-old organization elected its Board of Directors in February. - 2007-03-23

EON Provides MORE Tips For How to Write A Press Release: Old Rules of Good Writing Still Apply When Writing Press Releases for Reporters and Readers The rules of good writing still apply when considering how to write a press release, say the press release experts at EON and Business Wire -- even as Web 2.0 drives PR people to craft copy for search engine optimization (SEO). - 2007-03-23

ClickTracks Free Online Class on 'Social Media: Should You Digg It?' Presented by Industry Professionals Jennifer Laycock and Matt Bailey -- Class Attendees Receive ClickTracks' Free Web Analytics Software Web analytics leader ClickTracks announced the latest offering in a continuing series of free online classes that teach online marketing and web analytics techniques. On March 26th and 27th, Jennifer Laycock, editor-in-chief of Search Engine Guide (www.searchengineguide.com), and Matt Bailey of SiteLogic (www.sitelogic.com), will present a class entitled "Social Media: Should You Digg It?" - 2007-03-22

Event Management and Advanced Financial Management Features Added to MarketingPilot Marketing Software Suite MarketingPilot Software LLC (www.marketingpilot.com), "the dominant mid-market provider" of marketing software announced the release of MarketingPilot 4.5 today. Release 4.5 adds powerful event management, advanced financial management and integrated reporting services. - 2007-03-22

Shade Clothing Debuts Shade Swim with Three Tops, Unique Bottoms Designed to Hide Trouble Areas Shade Clothing, the first company to infuse modesty into today's hottest fashion trends, announced today the launch of Shade Swim, its new swimsuit brand. - 2007-03-21

FeedRoom Offers Corporations Powerful Alternative to Consumer Video Upload Sites: "Really Simple Upload" enables companies to tap into user-generated content with control and measurement abilities not provided by consumer destination sites The FeedRoom, a leading provider of online video solutions for global corporations, government agencies and media companies, today unveiled Really Simple Upload (RSU), a powerful tool and service that allows companies to provide an "Internet video upload experience" while also possessing the authentication and measurement capabilities necessary for effective business communication. - 2007-03-20

Marchex to Present at Kelsey Group's 'Drilling Down on Local '07' Conference Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP) today announced that Matthew Berk, Marchex Lead Search Architect, will be a featured speaker at The Kelsey Group's 'Drilling Down on Local '07: The Annual Silicon Valley Summit,' March 19-21, 2007, at the Santa Clara Marriott in Santa Clara, California. - 2007-03-20

Advertising Network ContextWeb Puts Web Publishers in the Driver's Seat with Guaranteed CPM Rates: Pricing Model Gives Control to Publishers for First Time: Lets Them Set Their Own CPM Rates for Advertising Network Advertising network ContextWeb, Inc. (www.contextweb.com), ranked by comScore among the top 25 U.S. advertising supported properties, today announced a new pricing model in which publisher sites in its network can set their own CPM rates. This is a radical shift from the traditional "hope for the best" practice in which advertisers are the only party to control pricing and advertising networks decide what share of revenue they will pass on to the publisher. - 2007-03-16

EON Provides SEO Tips for How to Write A Press Release: SEO Tip Sheet on Writing for Robots Versus Writing for Reporters Provides Advice on How to Write a Press Release How to write a press release for search engine optimization (SEO) may be easier with ten SEO tips made available by EON, the enhanced online news solution suite recently launched by Business Wire. - 2007-03-16

South Florida Print Marketing Firm, Chromatek, Announces Addition of Photo Quality, Large Format, Short-Run Services Allen Evans, President of Chromatek Imaging, today announced that in an effort to better service corporate clients he has added short-run, large format services to his roster of photo-imaging capabilities. The decision was prompted by demand from existing Fortune 500 clients seeking to diversify their marketing efforts as well as the decline in consumers using film. - 2007-03-15

BACARDI B-LIVE Concert Set to Rock Miami on March 17, St. Patrick's Day: BACARDI B-LIVE Headliners Include International Performer Paul Oakenfold, Camp Freddy, DJ AM and Travis Barker and DJ Le Spam & The Spam Allstars. BACARDI B-LIVE, a one-of-a-kind, cutting-edge concert, brings together a never-before-seen collection of artists to collaborate together at Miami's Bayfront Amphitheater on March 17th. The concert kicks off a world-renowned week full of winter music events and DJ conferences throughout Miami and Miami Beach. - 2007-03-10

Austin Ad Agency Launches Blog to Share Marketer's Perspective of SXSW Music/Film/Interactive Conference: Door Number 3 First to Provide Inside Look With Eye to Advertising Trends Door Number 3, a full-service branding and advertising agency based in Austin, Texas, is getting out of the office and into the streets to introduce a new blog, "Behind the Door: South by Southwest Edition." The new blog, http://doornumber3.wordpress.com/, was created to provide an insider's look at the advertising, new media and marketing trends and potential trends at one of the world's largest and most respected music, film and interactive showcases. SXSW takes place March 9-18. - 2007-03-09

Scottsdale Tourism's 'Take Pity on Me!' Campaign Names New York and Minnesota Residents Most Pitiful: Campaign Draws Record Number of Visitors to Scottsdale Tourism Web Site www.PleasePityMe.com A New York and a Minnesota resident were named most pitiful in the Scottsdale Convention & Visitors Bureau's interactive "Take Pity on Me!" promotional contest, which asked winter sufferers to share their tales of woe through photos or videos. Through this marketing campaign, the tourism bureau touted Scottsdale's fabulous mild winter weather to cold-weather residents living under inches of snow and dreaming of a winter escape. - 2007-03-06

Vibrant Media Attracts BSkyB Executive to Drive European Sales Vibrant Media, the world's leading provider of in-text advertising, and a premier provider of contextual video advertising, has hired Scott Deutrom as European Sales Director, responsible for expanding Vibrant Media's footprint across Europe through growing business in its current operating markets and capitalizing on opportunities in new European markets. - 2007-03-01

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