Search Engine Marketers Love Video and Mobile Search But Won't Supersize Their Budgets for It: SEMPO's 2006 Survey Launches New Data Insights Into Emerging Search Categories Video and mobile search is sparking the interest of North American search engine marketers but they want to pay the same, or less, for these largely untested platforms, as they do for traditional search, according to the annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO), www.sempo.org. For the first time, SEMPO has collected data on the business potential of targeted video and mobile search advertising. - 2007-03-01

INSERTING and REPLACING 81% Of Consumers Are Unable to Name New Products Launched in 2006 Insert two footnotes at bottom of table, in release dated, February 28, 2007: "(a) ADWEEK projected statistic" and "(b) Mintel Global New Products Database (GNPD)" - 2007-03-01

Search Engine Marketing Professional Organization Elects 2007 Board of Directors SEMPO, the Search Engine Marketing Professional Organization, http://www.SEMPO.org today announced results of its elections for the 2007 Board of Directors. The board was chosen in the three-year-old organization's member-wide election held in February. - 2007-02-27

SearchRev Europe Hires Former Google UK Chief Kate Burns as Board Advisor SearchRev, a leading developer and provider of Search Engine Marketing (SEM) technology solutions, today announced the appointment of Kate Burns as Board Advisor to its newly established London based European Operation. Previously Burns founded and grew Google's European operations, starting in 2001 and building it in five years to a team of over 200 and delivering over $1.5 billion in revenue. - 2007-02-24

Marchex Adds Conversion Tracking, Updated Reporting Tools to Enhance Interactive and the Marchex Network Marchex, Inc. (Nasdaq:MCHX) (Nasdaq:MCHXP) today announced that it is adding conversion tracking, as well as updated reporting tools to two of its pay-per-click (PPC) advertising networks, Enhance Interactive and the Marchex Network, enabling advertisers to more effectively track their return on investment (ROI), access key campaign performance data and make modifications to optimize their campaigns. - 2007-02-23

Mergers and Acquisitions of Online Advertising and Marketing Firms to Increase in 2007 Finds AdMedia Partners Survey According to a new market survey of senior agency executives by investment bank AdMedia Partners (http://www.admediapartners.com), mergers and acquisitions of online advertising and marketing firms are expected to increase in 2007. - 2007-02-22

Brickfish Secures $11.2 Million in Series A Financing: DCM Leads Round, Dixon Doll Joins Brickfish Board of Directors Brickfish, The Digital Engagement Company, announced today that it closed $11.2 million in Series A financing led by DCM, and that Dixon Doll, the Silicon Valley venture capital firm's co-founder and general partner, will join the company's Board of Directors. Additional investors in the round include Draper Richards L.P., Draper Associates, Mangrove Capital, and OCA Ventures. The company will use the influx of capital to fund business growth and product development. - 2007-02-22

Orin Wechsberg Joins Dragonfly's Board of Directors Dragonfly(TM) (www.dragonfly.com), an Internet video network company that provides enterprise level technology solutions, is pleased to announce the addition of Orin Wechsberg to its Board of Directors. - 2007-02-22

Marchex Announces Contextual Advertising Agreements with Seven Premium Vertical Publishers Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), in conjunction with its subsidiary IndustryBrains, today announced that since January 1, 2007, it has signed contextual advertising agreements with seven publishers across several vertical categories, including Business & Finance, Information Technology, and Home & Living. These publishers include InvestorVillage.com, Homes and Land, CIO Index.com, and WorldGolf.com, among others. - 2007-02-21

SearchRev(TM) Opens UK Office to Deliver Next Generation Search Engine Marketing Solutions: Multi-Variable Technology Takes Paid Search Optimization to Next Level SearchRev(TM), a leading developer and provider of search engine marketing (SEM) technology and solutions, today announced the opening of its London office to serve as a base for the company's strategic expansion into the UK and across Europe. According to Jupiter Research the European Paid Search market is expected to triple during the next 3 to 5 years. - 2007-02-16

Smarthome Hires TigerDirect Executive to Lead Home Automation Category: Bruce Matthews Joins Smarthome as Vice President of Marketing to Raise Awareness for Home Automation Smarthome, www.smarthome.com (http://www.smarthome.com), a SmartLabs, Inc., www.smartlabsinc.com (http://www.smartlabsinc.com), company and the world's leading provider of home automation products, has hired Bruce Matthews as vice president of marketing. Matthews joins SmartLabs from TigerDirect, www.tigerdirect.com (http://www.tigerdirect.com), where he was vice president of business development. - 2007-02-14

SuperPages.com Survey Reveals What You See Is Not Always What You'll Get On A First Date Seventy-five percent of people's behaviors change on a first date, and more than 73 percent of first dates never even make it to the second one according to a Valentine's Day survey(1) conducted by SuperPages.com. With more than 45 percent of those surveyed considering a first date on Valentine's Day, consumers are searching for the perfect gifts, buying the prettiest flowers and making reservations at the best local restaurants. In addition to the following results, more survey results can be found online at www.SuperPages.com/survey. - 2007-02-13

Brickfish Unveils New Digital Engagement Advertising Platform: Debut Site www.brickfish.com Provides a Comprehensive Digital Engagement Platform That Connects Advertisers and Consumers Through the World of User Generated Content Today, Brickfish, the first Digital Engagement Company, announced the debut of its consumer web site Brickfish.com. The Brickfish.com site works in conjunction with the Company's viral propagation technology and real-time analytics systems to form its Digital Engagement Platform. This platform is used to connect advertisers and consumers through the world of User Generated Content (UGC). - 2007-02-08

''Obesity is Robbing Our Kids of Their Future'' is the Theme of the Hard-Hitting Campaign Developed by Inside Out Communications. Working with long-time client MetroWest Community Health Care Foundation, Massachusetts agency Inside Out Communications (www.iocomm.com) launched a campaign directed to parents in the Greater Boston area, with special attention given to Spanish and Portuguese-speaking audiences. The multimedia awareness effort includes billboards, TV spots, web, print and collateral. - 2007-02-08

Snickers and Budweiser Most Successful At Driving Internet Traffic on Day Following Super Bowl XLI Hitwise, the world's leading online competitive intelligence service, announced that the Super Bowl XLI advertiser websites with the largest increases in market share of visits on the Monday following the game (February 5, 2007) were Snickers.com, up 1478 percent versus the previous Monday, and BudLight.com, up 656 percent versus the previous Monday (January 29, 2007). Anheuser-Busch's other Budweiser-branded sites, Budweiser.com and Bud.tv, also more than doubled in market share of visits in the same period. Other top moving advertiser websites in that period were Revlon.com, up 165 percent, and SalesGenie.com, up 156 percent. - 2007-02-07

Cambridge Who's Who Selects Alan Gepfert as Executive of the Year in Management Consultancy Alan H. Gepfert, Ph.D., Principal of SSS Copywriting and Consulting in New London, has been named Executive of the Year in Management Consultancy. While inclusion in Cambridge Who's Who is itself an honor, only one member in each discipline is named Executive of the Year. The Cambridge selection committee hand picks these special honorees based on accomplishments, academic achievement, leadership, and service. - 2007-02-05

Blockbuster's 'Mouse' Wins Top Spot in 5th Annual AOL Super Sunday Ad Poll on AOL.com AOL announced today Blockbuster's 'Mouse' commercial as the winner of the 5th Annual AOL Super Sunday Ad Poll (http://aol.com/superbowlads), claiming 13% of the total votes. This marks the first time in four years that an Anheuser-Busch commercial has not received the top spot; however, the beer giant captured four out of the top five spots. This year's ad poll began shortly after Super Bowl XLI kick-off when viewers could view and vote on their favorite commercials on the AOL.com (R) website. The ads were streamed more than 15 million times, and visitors cast more than 250,000 votes. - 2007-02-05

FOX Interactive Among Latest to Partner With PermissionTV for Broadband Television Channel: Intercontinental Hotels, Romney for President Exploratory Committee Also Onboard PermissionTV's Publishing Platform FOX Interactive is among the expanding roster of clients from entertainment and other business sectors to partner with Waltham, Massachusetts based PermissionTV, a pioneering media technology company, to design, build, launch, and manage their broadband television channels. - 2007-02-01

MetroWest Community Health Care Foundation Launches Campaign to Address Childhood Obesity Obesity is robbing our children of their future. The statistics are startling and they all point in the same direction- childhood obesity is on the rise and is threatening the health of children now and as they grow into adulthood. - 2007-01-31

Vibrant Media Hires New Executives to Oversee International Expansion and Manage Vertical Sales Vibrant Media, the world's leading provider of in-text advertising, and a premier provider of contextual video advertising, has hired executives to manage international expansion efforts as well as their growing focus on marketing to select verticals. - 2007-01-30

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