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September 7, 2008
 
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Recent Headlines - Blogging & Social Media

LightPole Announces Partnership with Six Apart, Launches Geo-Type Plug-In for Movable Type : Company adds well-known bloggers to content partner network In conjunction with O’Reilly’s Where 2.0 Conference, LightPole, Inc., a mobile application service provider focused on the “Long Tail” publishing market, today announced a partnership with Six Apart, the world’s leading blogging software and services company. LightPole, working with Six Apart Services, co-developed a plug-in, which allows Movable Type bloggers to geo-tag their entries, add and manage related points of interest (POIs) and publish feeds that can be used to create LightPole channels – seamlessly delivering content to their readers’ mobile phones. The Geo-Type Plug-In for Movable Type is available immediately from http://plugins.movabletype.org/. - 2008-05-13

Zannel Named Best Mobile Social Network for The 12th Annual Webby Awards The 12th Annual Webby Awards (www.webbyawards.com), named Zannel (www.zannel.com) as the Best Mobile Social Network of 2008. - 2008-05-12

BusinessWeek.com Expands Its Web Offerings with First of Several New Online Video Courses : Nine video lessons on how to invest in the stock market now available at BusinessWeek.com BusinessWeek.com, the market-leading business Web site, has unveiled its first online video course via BusinessWeek.com's investing channel. “Seven Commandments of Stock Investing” features investing star, Gene Marcial, and is the first in a series of online courses. The course includes nine video lessons on how to invest in the stock market based on lessons from Gene's experience as a leading financial journalist for more than 30 years. - 2008-05-12

Surfline.com Teams up with BrickfishTM to Put Words in Kelly Slater's Mouth : User-Generated Content Campaign Seeks Photo Captions for Surfing's Hottest Star Brickfish™, the social media advertising platform, and Surfline.com, the online surfing authority, today announced the “Slater Sez” Photo Caption Challenge located at www.surfline.com/slatersez. The campaign invites surf fans to come up with creative captions to describe what pro surfer Kelly Slater is doing or thinking in a photo provided. The entrant with the most amusing caption will win a new surfboard and wetsuit from SurferSurplus.com. - 2008-05-12

2 Attachment Bango Pinpoints Best Performing Mobile Advertising Campaigns and Avoids Advertisers Paying Too Much : Sign up for free mobile analytics service at www.bango.com/analytics Mobile marketers can now use the Bango tool for Mobile Analytics and use the new goal comparison feature to see which mobile ad campaigns and mobile marketing sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics. Some companies have already reported discrepancies approaching 20% between the traffic they are getting and what they have paid for, says Bango. - 2008-05-11

WorthPoint Helps Colorado Woman Sell $103,000 Painting at Sotheby's that She Found in the Trash WorthPoint, a new Web site for people who have art, antiques and collectibles that they want to buy or sell or simply find out more information about items they have, this week helped a Colorado woman sell a painting she found in the trash a decade ago for $103,000 at a Sotheby's auction. - 2008-05-09

Jerry Seinfeld Gives His Vintage Fiat a Spin for AUTOMOBILE Magazine: Seinfeld is Guest Columnist in June Issue of AUTOMOBILE Magazine NEWS FACTS - 2008-05-08

AOL Announces Nominees for Ninth Annual City's Best Program: Voting Now Open for 8,000 Nominated Restaurants, Bars and Venues in 40 Markets Across the U.S.; New Mobile Voting Lets Consumers Vote On the Go AOL announced the 8,000 nominees for City's Best 2008, which celebrates the best in local dining and nightlife across the country. Between now and July 10, consumers can vote for their favorite venues in categories such as Best Burgers, Best Cheap Eats, Best Romantic Restaurants, Best Sports Bars and many more. Special focus is also placed on local cuisine with categories including Best Delis in New York, Best Po' Boys in New Orleans, and Best Surf-Side Dining in Los Angeles, for example. - 2008-05-08

TalkAboutMarriage.com Provides Free, Confidential Help for Relationship Problems As online social media becomes increasingly popular these days it also becomes clear that society has realized the value of connecting with others through cyberspace. That being said, online "forums," or "message boards" have increasingly become the place to go when one needs help or advice for everything from technical computer problems to niche hobbies, like antiques and collectibles. - 2008-05-07

1 Attachment FNBO Direct Maximizes YouTube to Kick Off Pay Yourself First Challenge: Consumers Share Savings Stories on YouTube for a Chance to Have Their Savings Matched and Win a Once in a Lifetime Getaway First National Bank of Omaha, member FDIC, a subsidiary of First National of Nebraska, Inc., the largest privately owned banking company in the United States, today announced its official Pay Yourself First Challenge on YouTube. The Challenge will follow five everyday people in their quest to save money and win by using the Pay Yourself First method. First National Bank's FNBO Direct Online Savings Account (OSA) will match, dollar-for-dollar (1), the amount each of the five finalists has saved at the end of the Challenge. The grand prize winner will also be whisked away to a luxurious spa destination to restore his or her personal balance (2). - 2008-05-06

Givenchy Launches Online Campaign to Create a Customized Makeup Compact with Brickfish(TM): User Generated Content Campaign Invites Beauty Mavens to Create a Savvy Slogan for its Coveted Prisme Foundation Compact Givenchy, the luxury fashion and beauty brand, and Brickfish(TM), the social media advertising platform, today announced the "Prisme Foundation" campaign located at www.brickfish.com/pr_givenchy. This campaign invites beauty enthusiasts to create a sassy slogan for Givenchy's iconic Prisme Foundation Compact, a bestseller from their luxurious Le Makeup collection. Created slogans will be imprinted in the powder online, giving a true-to-life look at what the finished product will look like. The grand prize winner, chosen by Givenchy's expert panel, will receive a production piece of his or her customized Prisme Foundation compact, ten extras to share with friends, and a year's supply of Givenchy products, worth $3,000, including early access to new collections. - 2008-05-06

1 Attachment The Nest Baby Announces the Arrival of the World's Largest Baby Registry Search Tool: -- Plus, What a Baby Wants (or the Parents, Anyway): The Most-Coveted Baby Products of 2008 and What's Really Essential in a Baby Registry -- First comes love, then comes marriage, then comes the most-coveted baby carriage. That's right. For new parents, registering for super-stylish and extra-safe baby products is just as exciting as choosing their baby's name. In response to the nation's baby boom and increasing use of online shopping sites, The Nest Baby (www.thenestbaby.com), a website for hip first-time parents from The Knot Inc., announced today the launch of The Nest Baby Registry Service (www.thenestbaby.com/registry/home.aspx), the world's largest baby registry search tool. - 2008-05-06

The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines: Simplification and Efficiency Lead the Way to Continued Explosive Growth The Interactive Advertising Bureau (IAB) today announced the release of "Digital Video In-Stream Ad Format Guidelines." Created by the IAB's Digital Video Committee, a group comprised of 145 leading interactive companies, they are the definitive format guidelines that directly address digital video advertising. - 2008-05-05

Social Media Resistance Study launched by Communitelligence and USC's Institute for Communication Technology Management (CTM): As Part of Its Executing Social Media Conference Series, Communitelligence, in Partnership with the USC Institute for Communication Technology Management (CTM), is Conducting the First Ongoing Research on Corporate Resistance to the New Social Media Technologies A unique partnership between the Communitelligence Learning Academy and the Institute for Communication Technology Management (CTM), is conducting the first research on resistance to the "Millennial generation" social media technologies such as blogs, podcasts, social networks, online video, RSS, wikis and micromedia that are penetrating the corporate world. - 2008-05-05

Infusionsoft Signs 5000th Customer: Entrepreneurs Agree, Infusionsoft eMarketing Software Answers Small Businesses' Need for Better Way to Grow Infusionsoft, the leader in eMarketing software for entrepreneurs today announced that over 5000 small business customers have chosen Infusionsoft as the software of choice to help run their businesses and help them convert more leads, grow referrals and manage customer relationships. Studio1ne, based in Middlesex, NJ, marks the 5000th customer to have selected Infusionsoft. - 2008-04-29

ScanScout Partners with Clearspring to Enable Viral Sharing of Video Advertising: Video Advertisers Can Now Reach Facebook, MySpace, Google, and Yahoo Through Viral Distribution ScanScout, the leading network for brand-safe, relevant online video advertising, and Clearspring Technologies, the market leader in widget creation, syndication, tracking and monetization today announced a partnership that will enable simple viral distribution of video ads from the ScanScout Network into more than 25 leading social media platforms. - 2008-04-29

Student Voices by MATT.org Launches Brickfish Campaign Asking Youth to Get Creative about Border Issues: Social Media Campaign Lets Entrants Illustrate Their Perspective on Immigration Reform Brickfish(TM), the social media advertising platform, and Student Voices by MATT.org, the online dialogue and action center for young people across the U.S. and Mexico, today announced the "Immigration Illustration" campaign located at http://studentvoices.matt.org/english/campaign/immigration-illustratio n.html. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) The campaign invites everyone to express their ideas and attitudes about immigration reform by creating an illustration, political cartoon, or a work of art. The campaign will run through July 17. - 2008-04-28

AOL Introduces Open Voice APIs: Allows Developers to Easily Integrate the AIM Call Out Service into Softphones and SIP-Enabled Devices AOL today introduced Open Voice APIs to provide third-party developers and VoIP device manufacturers with open standards protocols that will enable them to easily integrate the AIM Call Out service into softphones, as well as SIP-enabled hardware and cell phones with wi-fi connectivity. AIM Call Out integration will enable users to make low cost voice calls from anywhere in the world using the Internet to relay these calls. The Open Voice APIs can be found at http://dev.aol.com/aimcall. - 2008-04-28

Phillip Wasserman and Phillip Roy Financial Services Announce New Television Programs on Annuities and Life Insurance to Run in Tennessee Phillip Wasserman, one of the top experts on annuities and life insurance and president of Phillip Roy Financial Services, one of the nation's largest sellers of annuities and life insurance, has announced the expansion of his television program, Phillip Roy on Money, to Memphis and Nashville. Phillip Roy on Money currently runs in: - 2008-04-25

Popular BaldingBlog.com Site Introduces New ''Hair-Brained Idea Of The Month'' Award: L.A. City Council's Debate Over Proposed "Moratorium On Killing" Named Debut "Honoree" BaldingBlog.com, the popular site established by renowned hair transplant surgeon Dr. William Rassman to offer consumers guidance on everything from hair cloning to medications and their sexual side effects, today introduces the new "Hair-Brained Idea Of The Month" Award. The new "honor" will be given to an individual, group, company, product or trend deemed the dopiest, silliest, and most mock-inducing of the past month. - 2008-04-25

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