Sixty-Five Percent of Small Businesses Say 'Following Up With Leads' Biggest Failure in Marketing Efforts : Leads Going Cold Seen as Biggest Gap, According to Infusionsoft Survey Surveying the landscape of small businesses across the U.S., and amid concerns over the need to grow sales while reducing expenses, small business owners say the number one frustration they face daily when it comes to sales and marketing is the inability to consistently follow up with prospects. In a survey of entrepreneurs across the U.S. conducted by small business marketing automation software provider Infusionsoft, 65 percent of small business owners cite an inability to consistently and efficiently follow up with leads as the top concern. - 2008-05-15

HireRight Receives Prestigious ACE Award for Excellence in Customer Satisfaction HireRight, Inc. (Nasdaq: HIRE), a leader in on-demand employment screening solutions, today announced that it has received an Achievement in Customer Excellence (ACE) Award from CustomerSat, the leader in real-time customer feedback solutions. The Award uses objective statistical analysis to measure and demonstrate success in customer satisfaction and loyalty. - 2008-05-15

Kiplinger.com Highlights: June 2008 Kiplinger.com (www.Kiplinger.com), the leader in personal finance advice and business forecasting, announces its online editorial content for the month of June 2008. - 2008-05-15

Heavy Rebates Impact IntelliChoice.com's Best New Car Deals for May : Top deals include the Hyundai Sonata among large cars and the Nissan Quest in minivans IntelliChoice.com (www.intellichoice.com), the leading source for automotive ownership cost and value analysis, today announced its “Best Deals of the Month” for cars, trucks, and SUVs for the month of May, 2008. Once again, big car rebates play a major role in determining which vehicles give car buyers the most bang for their buck. - 2008-05-13

The IAB Issues Revised Ad Unit and Rich Media Creative Guidelines for Public Comment: Fostering Ongoing Standardization and Innovation in the Online Industry The Interactive Advertising Bureau (IAB) today announced the release of a set of Revised Ad Unit and Rich Media Creative Guidelines. These revised guidelines will help to eliminate points of friction in the online ad buying process while fostering continued innovation in the interactive advertising industry. The proposed guidelines will: - 2008-05-08

Givenchy Launches Online Campaign to Create a Customized Makeup Compact with Brickfish(TM): User Generated Content Campaign Invites Beauty Mavens to Create a Savvy Slogan for its Coveted Prisme Foundation Compact Givenchy, the luxury fashion and beauty brand, and Brickfish(TM), the social media advertising platform, today announced the "Prisme Foundation" campaign located at www.brickfish.com/pr_givenchy. This campaign invites beauty enthusiasts to create a sassy slogan for Givenchy's iconic Prisme Foundation Compact, a bestseller from their luxurious Le Makeup collection. Created slogans will be imprinted in the powder online, giving a true-to-life look at what the finished product will look like. The grand prize winner, chosen by Givenchy's expert panel, will receive a production piece of his or her customized Prisme Foundation compact, ten extras to share with friends, and a year's supply of Givenchy products, worth $3,000, including early access to new collections. - 2008-05-06

Now Boarding! Reactrix, Leading Digital Out-of-Home Media Network Enters into Exclusive Relationship with Clear Channel Outdoor in Select U.S. Airports: Reactrix' STEPscape(TM) Interactive Advertising Network to begin Pilot Program with Clear Channel Outdoor Reactrix Systems, Inc., a leading interactive out-of-home media company, today announced it has entered into a multi-year strategic agreement with Clear Channel Airports, the U.S. leader in airport advertising and a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO). The agreement makes Reactrix the exclusive provider of gesture-based interactive media and technology for all of Clear Channel airports across the U.S. - 2008-05-05

Applied Biosystems & Bio-Rad Gain Gene Expression Profiling Market Share: Dynamic Gene Expression Profiling Market Revealed in Percepta Associates New Gene Expression Profiling Life Science DashboardTM Market Research Report Today Percepta Associates Inc. announced the release of Series Two of its Gene Expression Profiling Life Science DashboardTM market research report. Drawing comparisons to the findings of Series One published in February 2007, Percepta reports measurable shifts in market share within this market. - 2008-05-05

Audience Measurement Meets the Mobile Internet as AdMob Launches Comprehensive Free Mobile Analytics Suite: Private Beta Signups Begin Today at http://analytics.admob.com The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns. - 2008-04-30

Weathering the Storm: What High Net Worth Individuals Are Doing Right -- and Wrong -- When It Comes to Navigating the Downturn -- Michael Markiewicz, High Net Worth Specialist at Marks Paneth & Shron, Available to Discuss Wise Moves, and Potential Missteps, for Affluent Individuals During the Downturn Affluent individuals generally understand the importance of protecting their assets and lifestyle during an economic downturn. But some of the wisest moves can run counter to their instincts. - 2008-04-30

Infusionsoft Signs 5000th Customer: Entrepreneurs Agree, Infusionsoft eMarketing Software Answers Small Businesses' Need for Better Way to Grow Infusionsoft, the leader in eMarketing software for entrepreneurs today announced that over 5000 small business customers have chosen Infusionsoft as the software of choice to help run their businesses and help them convert more leads, grow referrals and manage customer relationships. Studio1ne, based in Middlesex, NJ, marks the 5000th customer to have selected Infusionsoft. - 2008-04-29

One in Four U.S. Homeowners Consider Spending Their Tax Rebate Checks on Home Improvement Projects: Most Common Projects Being Considered Include Landscaping, Adding Insulation and Painting a Room Resilient American homeowners intend to shake off concerns about the slumping real estate market and plant the money they receive as part of the federal economic stimulus package into what for many is their most important financial asset: their homes. - 2008-04-29

The Intelligence Group Releases 2008 Latino Lifestyle Study(R): Subscription-Based Study Offers Marketers a Comprehensive Look at the Fast-Growing Young Latino Market The Intelligence Group, publisher of the popular Cassandra Report, the industry's foremost comprehensive lifestyle study of 14-34-year-old mainstream consumers and trendsetters, has published its third annual Latino Intelligence Report(R). The lifestyle study focuses on the Hispanic youth market and provides a critical forecasting tool for marketers looking to understand the 14-34-year-old Latino consumer. - 2008-04-28

Cipher Releases 2008 News Aggregator Benchmarking Report Cipher, one of North America's largest competitive intelligence and knowledge management consultancies, has released today the Cipher 2008 News Aggregators Benchmarking Report and End-User Survey. The report offers the following: - 2008-04-25

KMG Worldwide Public Relations Announces Launch of KMGLearn KMG Worldwide Public Relations announced today the launch of KMGLearn, an online professional development seminar series for small business owners. - 2008-04-24

Symphoniq Announces TrueView 2.0 Real User Monitoring Solution for Rich Internet Applications: Latest Release Extends TrueView's Web 2.0 Capabilities to Include Real-user Monitoring and Diagnostics for AJAX, Flash, and Silverlight Symphoniq Corp., a pioneer in real end user performance monitoring, today announced the immediate release of TrueView 2.0. Designed as an extensible architecture, TrueView 2.0 rapidly adapts to evolving customer Web application management needs and has now added support for all major Rich Internet Applications (RIA) platforms. Powered by Symphoniq's patent-pending TRUE technology, TrueView 2.0 provides visibility into Web applications including Ajax, Flash/Flex and Silverlight to monitor how usage and performance are affecting the end user. - 2008-04-22

Casual Games Play a Critical Role in Health and Wellness: Stroke Victims and Doctors Point to Games as Key Factors in Rehabilitating the Brain Big Fish Games, the world's leading online destination for casual entertainment, is learning that its games are an important contributor to the health and wellness of one significant segment of its customer base: baby boomers. Casual games are online computer games that are easy to play yet challenging to master. They are fun, relaxing, and can be played alone or in a more social manner. - 2008-04-22

Kiplinger.com Launches Business Travel Center: "Best in Business Travel" Site Offers Tips, Tricks, and Market Info Kiplinger.com (www.Kiplinger.com), the leader in personal finance advice and business forecasting, announces the launch of its new Business Travel Center (http://kiplinger.com/business/travel/). The online center serves as a guide for businesses and their employees to make the most of their travel dollars using resources from Kiplinger.com and Kiplinger's Personal Finance Magazine. - 2008-04-22

BuzzDash Enables Demographic Slicing of Poll Results: New "BuzzCuts" Feature Adds Fun New Dimension to Live Polling Forum How do women versus men feel about splitting the bill on a first date? How do younger versus older people view the threat of global warming? Are Democrats or Republicans more likely to tip for takeout? - 2008-04-21

Seventh Generation Introduces New Teacher Curriculum: Special Earth Day Lesson Plan Turns Students Into Eco-Scientists Seventh Generation, the country's leading provider of environmentally safe household products, is celebrating Earth Day where it matters most: in classrooms from coast to coast, where teachers are presenting the company's unique Earth Day lesson plan and preparing their students to become responsible stewards of the natural world. - 2008-04-17

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