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Recent Headlines - Business: Direct Marketing

Illinois State Continues Curriculum Incorporating Cutco, Vector Marketing Program For college professors Michael Williams and Jill Attaway, seeing students grow in chosen fields and landing good jobs after graduation are the most gratifying aspects of their jobs. - 2008-03-04

CORRECTING and REPLACING The Phorsite Group to Form Strategic Partnerships with Local Small and Medium-Size Enterprises: Statement by Mark Parris, General Manager of The Phorsite Group of Companies The Phorsite Group Represents a New Path...with Real Business Solutions In contact section, telephone number should read: 954-776-3900 (sted 957-776-3900). - 2008-02-27

HP Survey Reveals Top U.S. Small Business Marketing Challenges Nearly two-thirds (64 percent) of all small businesses said they lacked full confidence in their marketing decisions, according to the results of a U.S. survey released today by HP. Furthermore, nearly half (46 percent) said they did not have general marketing expertise and 60 percent felt their small business marketing could be more effective. - 2008-02-21

ProQuo Increases Consumer Choice Over Postal Mail With Launch of Catalog Preference Service: New Capability Adds to Wide Range of Services Aimed at Helping Consumers Control Their Personal Information and Stop Junk Mail ProQuo(TM) Inc., a company founded to give consumers meaningful choice over how businesses use their personal information, today announced the addition of a free catalog preference service, giving consumers even more control over the postal mail they receive. - 2008-02-19

Vector Marketing Director Counsels Students on Value of a Summer Job as Career Stepping Stone It's never too early to start thinking about your career. And those who are serious will start the process with summer employment. - 2008-02-14

Woodbridge Group Wins ''Most Active Intermediary Firm 2007'' Award Woodbridge Group, Inc. is delighted to announce its recent acceptance of the Connecticut Chapter of the Association for Corporate Growth's (ACG) award to the state's most active investment banking firm in 2007. The "Deal Awards ceremony was held at Stamford's Marriott Hotel & Spa on Feburary 8. - 2008-02-14

Infusion CRM 2008 User Conference to Focus on Empowering Small Business with Marketing Know-how: Duct Tape Marketing's John Jantsch to Headline Three-Day Program Held March 5-7 in Scottsdale, Ariz. Infusion Software, the leading provider of CRM software for True Small Businesses (TSB) today announced that noted small business marketing expert, blogger and author of bestselling book, Duct Tape Marketing, John Jantsch will keynote the Infusion Software 2008 User Conference March 5-7, 2008 in Scottsdale, Ariz. Thousands of small business marketers visit his Duct Tape Marketing blog daily for his simple, effective and actionable tips for small business marketing. - 2008-02-13

Swivel Media Welcomes Kyle McNeely as Managing Director: Former Apple Marcom Manager Joins Experiential Marketing Thought Leaders in Elite West Coast Ad Agency Kyle McNeely, formerly manager of Apple Inc.'s brand presence in all partnership related executions, has joined Swivel Media (www.swivelmedia.com) as its Managing Director. - 2008-02-11

Critical Mass Appoints Molly Hop as Group Media Director: Appointment further strengthens marketing and media division Critical Mass (www.criticalmass.com), a digital marketing agency and unit of the Omnicom Group, has named Molly Hop as group media director of its recently consolidated marketing and media division. She will be based in the agency's Chicago office. - 2008-01-31

AdMob Opens New York City Office to Service Growing Mobile Brand Advertising Business As mobile advertising continues to establish itself as an important marketing channel, AdMob, the world's largest mobile advertising marketplace, continues its own expansion. AdMob today announced the opening of a new East Coast headquarters in New York City, "AdMob East," to serve growing interest in mobile advertising among New York based agencies. - 2008-01-28

ClikitySplit.com--Web's Only Visual Marketing Engine--Offers ''Special Incentive'' to First 5,000 Visionaries: Visual online marketing via rich multimedia tools is the future of the world wide web. Thanks to ClikitySplit.com, the future arrived today. As an incentive to try its visual marketing tools, ClikitySplit is offering special pricing to the first 5,000 visionaries. ClikitySplit.com, the web's first rich multimedia, dynamic, visual marketing and search engine, announces a special pricing incentive to the first 5,000 visionaries who build their patent pending "dynamic billboards" by February 15. ClikitySplit's proprietary technology empowers advertisers to literally, visually stand out from their competitors. - 2008-01-15

ProQuo Secures $8 Million in Series B Funding: Mission Ventures Leads the Round with Draper Fisher Jurvetson Returning to Invest in Company that Helps Consumers Control Their Personal Information ProQuo(TM) Inc., a company founded to give consumers meaningful choice over how businesses use their personal information, today announced it has received a second round of financing. Mission Ventures led the $8 million round, with Series A investor Draper Fisher Jurvetson returning to invest again. Leo Spiegel, a managing partner for Mission Ventures, joins the ProQuo board of directors. - 2008-01-15

Good, Fast and Cheap. Pick Two? Not Anymore. Drive-Thru Ideas Promises Small to Medium Size Business Big Advertising Agency Thinking at a Fraction of the Cost and Time After successful career at some of the world's largest advertising agencies, Dean Bastian recently started out on his own consulting for friends of friends. Along the way he discovered a vast number of businesses that are being underserved by what they can traditionally afford in terms of time and money, mainly small to medium business and start-ups. "Depending on their location or size, many businesses just don't have access to the talent they need to help drive their business growth. And if they do venture out to bigger markets to find that talent, it's generally priced beyond their means," Dean says. "Most of these business's needs are immediate, but working with large, layered firms requires long lead times to get the work out." - 2008-01-14

G Advertising Starts Beta Testing G Printing Website G Advertising is happy to announce that the testing phase of G Printing (www.printwithg.com) has entered its beta testing phase of development. G Printing is intended to compete as a Las Vegas printer. In the competitive market of printing, G Advertising promotes its distinct advantage of its online ordering, and order-tracking system, coupled with pricing that is extremely aggressive. - 2007-12-19

Infusion CRM Named Best SaaS Small Business CRM: Receives Two Willy Awards from CRM Reviewer Rich Bohn of SellMoreNow.com Infusion Software, providers of Infusion CRM, the best-selling customer relationship management (CRM) software for small businesses, today announced that its web-based product, Infusion CRM, was named "Best SaaS Small Business CRM Solution" by SellMoreNow.com, the leading independent source of critical analysis for the CRM software segment. The Company also received the "Jim Cecil Award for Excellence in Drip Marketing." - 2007-12-13

CellTrust Wallet(TM) Gives Business the Ability to Ramp-up Mobile Customer Relationships: Pre-Configured Modules Save Companies Time & Cost Deploying Mobile Campaigns In sync with business' desire to build better customer relationships and brand loyalty, CellTrust Corporation (www.celltrust.com) today announced the availability of mobile software and services that make it possible for any type of business to rapidly and cost-effectively roll out a mobile marketing campaign with the advantages a secure micro-client based data platform offers. Saving months on campaign development and immediately resolving the issue of handset and carrier compliance, CellTrust Wallet, a business-to-business-to-customer mobile marketing and messaging solution, includes seven pre-configured modules which can be easily tailored to businesses' enhanced communication needs. - 2007-12-12

Malcolm Gladwell and Seth Godin Share the Stage for the First Time Ever at a Public Event Two of today's most renowned thinkers, Malcolm Gladwell, Author, The Tipping Point and Blink, and Seth Godin, Author, The Dip, Purple Cow and All Marketers Are Liars, will come head-to-head on stage at THE Conference on Marketing on February 5, 2008. It will be the first public event that unites the two speakers on the same stage. - 2007-12-12

Javelin Direct Announces Joel Sobelson as Group Creative Director Javelin Direct (www.javelindirect.com), an Omnicom Group (www.omnicomgroup.com) agency, has named Joel Sobelson their group creative director, charged with leading Javelin Direct's New York Creative Department. The position is based in Javelin Direct's New York City office. - 2007-12-11

AdOn Network Adds Local Geographic Targeting: Switch to Digital Element's IP Intelligence Technology Enables AdOn Network to Improve Advertising Targeting Capabilities AdOn Network, a leader in providing innovative contextual and behavioral advertising solutions for advertisers and publishers, today announced the launch of enhanced geographic targeting options, which will enable advertisers to target their campaigns down to the local and regional level. - 2007-12-06

American Express to Distribute Gift Cards Through Bank of America: American Express(R) Gift Cards Available at Participating Bank of America Retail Banking Centers In Time For Holiday Gifting Season American Express today announced an agreement with Bank of America in which Bank of America will offer American Express(R) Gift Cards at participating Bank of America retail banking centers, significantly increasing customer reach for American Express Gift Cards. - 2007-12-05

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