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Recent Headlines - Business: Direct Marketing

FinancialBrowsers.com Launches, Connects Consumers with Personal Finance Experts FinancialBrowsers.com today was launched by Web developer Vertical Alliance Group Inc. (VAG) as a convenient, direct resource connecting consumers with personal finance experts from across the country. - 2007-08-23

Soothware.com Launches Free Search Engine Marketing Tools: SEM Management Tools Designed Specifically for Small and Mid-Sized Businesses Soothware.com (www.soothware.com) announced the beta release of its search engine marketing (SEM) management platform and is now accepting applications into its beta program. For the first time, sophisticated SEM management tools are available to marketers free of charge. Marketers also have the option to subscribe to a premium version of Soothware.com's service for a low monthly fee. - 2007-08-20

2 Attachment E-Myth Author Michael Gerber Names Infusion CRM No. 1 for Small Business: Small Business Guru Named Company Spokesman for Infusion Software Infusion Software today announced Michael Gerber, the man Inc. Magazine calls the world's #1 Small Business Guru, inventor and author of The E-Myth, and founder of the, In The Dreaming Room, will become the public presence of Infusion Software, a leader in on-demand customer relationship management for small business. - 2007-08-02

Top Ten Myths About Coupon Redemption Overall coupon redemption rates are in decline in the United States and Canada. As North American marketers search for answers to help them cut through the clutter arising from a proliferation of offers, the time has come to re-examine some of the conventional wisdom on couponing. - 2007-07-31

Commerce Planet, Inc. Launches Social Network MyFlick.com and Expands Their Lead Generation Business To Include Video Streaming and Matched Content Ad Service Commerce Planet, Inc. (OTCBB:CPNE) announced today that its wholly-owned subsidiary, Legacy Media, LLC., has launched MyFlick.com to expand its marketing efforts in video ad serving and lead generation. This site is a social network that will serve as an aggregate portal for valuable entertainment based consumer data. The free service will allow people to upload, watch, comment, and share video content across the internet. Legacy Media will serve highly matched and pertinent advertisements on a cpa and cpm basis throughout the users online experience. - 2007-07-03

Marchex Adds Global and Domestic Distribution on Yahoo! to Its Pay-Per-Click Network Marchex, Inc. (Nasdaq:MCHX) today announced a new relationship with Yahoo! Inc. in which Marchex will convert search ad listings from its pay-per-click engine, Enhance Interactive, into Yahoo! Sponsored Search listings. - 2007-06-04

University of Calgary Students Sell Cutco Cutlery, Raise Money for Children's Wish Foundation For the third straight year, students at the University of Calgary's Haskayne School of Business have teamed with Cutco Cutlery and Vector Marketing to raise funds for the Children's Wish Foundation of Canada. - 2007-06-04

Convio Founder and Chief Strategy Officer Shares Web 2.0 Insight at TiEcon 2007 Vinay Bhagat, Convio's founder, Chairman and Chief Strategy Officer, addressed entrepreneurs from around the world on Saturday, about using social media to build and monetize online communities. A participant in a five-person panel that included representatives from Flixster, Inc., DoubleClick, Profile Linker and Affinity Labs, Bhagat shared insight into Convio's work with nonprofit organizations and political campaigns across America to bring more than 60 million people into greater levels of engagement via the Internet. - 2007-05-22

The Franklin Mint Expresses Interest in Acquiring Recently Shipwrecked Coins from 'Black Swan' The Franklin Mint, which recently offered treasure from the El Cazador shipwreck in one of the most successful sales of authentic coins in history, today announced its interest in pursuing discussions with Odyssey Marine Exploration (AMEX:OMR) to acquire all or part of the immense treasure trove of silver and gold coins recently discovered along with the "Black Swan" shipwreck. - 2007-05-19

10th Annual National Survey On Consumer Reaction To DTC Pharmaceutical Advertising Reveals #1 Action Taken After Seeing DTC Ad: Information Seeking The #1 action taken by consumers after seeing a DTC ad is information seeking--before, during and even after a prescription is filled--not rushing to the doctor's office to request the medication as sometimes popularly thought, according to results of the 10th annual national survey on Consumer Reaction to DTC Advertising of Prescription Medicines. - 2007-05-17

College Grads Can Overcome Challenges When Seeking the First Job As college graduates attempt to enter the workforce, many are facing unanticipated issues and challenges. - 2007-05-15

MyFax Receives 2006 Product of the Year Award from Communications Solutions: MyFax Honored for Outstanding Innovation MyFax Honored for Outstanding Innovation Protus IP Solutions announced today that Technology Marketing Corporation's (TMC) Communications Solutions has named MyFax, one of the leading business Internet fax services in the world, as a recipient of a 2006 Product of the Year Award. - 2007-05-04

Critical Mass Cited as a Leader by Independent Research Firm Forrester Research, one of the most highly regarded research firms, has described Critical Mass (www.criticalmass.com) as having the highest score for current offering for both transaction-led and image-led Web Projects. - 2007-04-20

Phillip Wasserman Announces California Life Insurance, Annuity and Life Insurance Settlement Boot Camp Phillip Wasserman, recognized as a top authority on life insurance and annuities, has announced a special training session for insurance agents, financial planners, register investment advisors and other professionals to be held in Las Angeles, California on May 4, 5 and 6th 2007 at the Las Angeles airport Marriott hotel. - 2007-04-09

Write Way Solutions Launches Direct-Mail Writing Service for Mortgage Lenders Striving to bring some credibility back into the mortgage lending industry, Tom Trush, owner of Write Way Solutions, today announced a new service for helping lenders create more effective mortgage marketing letters. - 2007-04-04

Advertising Network ContextWeb Puts Web Publishers in the Driver's Seat with Guaranteed CPM Rates: Pricing Model Gives Control to Publishers for First Time: Lets Them Set Their Own CPM Rates for Advertising Network Advertising network ContextWeb, Inc. (www.contextweb.com), ranked by comScore among the top 25 U.S. advertising supported properties, today announced a new pricing model in which publisher sites in its network can set their own CPM rates. This is a radical shift from the traditional "hope for the best" practice in which advertisers are the only party to control pricing and advertising networks decide what share of revenue they will pass on to the publisher. - 2007-03-16

SuperPages.com Survey Reveals What You See Is Not Always What You'll Get On A First Date Seventy-five percent of people's behaviors change on a first date, and more than 73 percent of first dates never even make it to the second one according to a Valentine's Day survey(1) conducted by SuperPages.com. With more than 45 percent of those surveyed considering a first date on Valentine's Day, consumers are searching for the perfect gifts, buying the prettiest flowers and making reservations at the best local restaurants. In addition to the following results, more survey results can be found online at www.SuperPages.com/survey. - 2007-02-13

Full Spectrum Media Expands Services with www.FSMprint.com Full Spectrum Media announced today that they have officially launched www.FSMprint.com, the website servicing their in-house, full-color print facility. The creation of www.FSMprint.com comes as Full Spectrum Media's print facility marks 40% sales growth for 2006. - 2007-01-10

BPM Partners' Beyond the Hype Webcast Sneak Peek: Nearly 70 Percent of Business Performance Management Projects Are Part of Corporate Standardization Initiatives -- Full Results Revealed in Fifth Annual Unbiased Review of BPM Vendors and Trends BPM Partners, the leading independent authority on business performance management (BPM) solutions today revealed a sneak peek of its 2007 BPM Pulse Survey results, indicating nearly 70 percent of respondents have turned to business performance management as part of a larger project of corporate system consolidation or standardization. Full results of the survey will be revealed in the January 18 Webcast; to register, please visit: http://www.bpmpartners.com/events_webinars.shtml - 2007-01-10

Marchex Announces Contextual Advertising Agreements with Publisher of Robb Report and ITtoolbox Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), in conjunction with its subsidiary IndustryBrains, today announced that it has signed separate contextual advertising agreements with CurtCo Media, a publisher serving ultra-luxury markets with a powerful network of leading lifestyle publications, as well as ITtoolbox, one of the Internet's leading communities focused on professional information technology and its applications. - 2006-12-18

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