All News

Today is November 23, 2009. All times in Eastern Time.
11/16/2009 - 02:50 PM
IAB Releases “Vast 2.0,” Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template
NEW YORK--(EON: Enhanced Online News)--The lightning-quick pace of innovation in digital video ad platforms and tools has resulted in divergent technologies and systems that impact the successful depl...  [ more ]
11/16/2009 - 12:55 PM
IAB Releases 2009 Update to Ad Unit Guidelines
NEW YORK--(EON: Enhanced Online News)--To set the stage for greater innovation and creativity in online advertising, the Interactive Advertising Bureau (IAB) today announced the release of the “Ad Uni...  [ more ]
11/12/2009 - 08:30 AM
New IAB and Bain & Company Study Poses New Organizing Model for Online Publishers
NEW YORK--(EON: Enhanced Online News)--Interactive sales teams with category and relationship expertise, services that provide solutions to marketer challenges and better measurement are just some of...  [ more ]
11/11/2009 - 10:14 AM
IAB Provides Marketers and Publishers with Best Practices to Drive Revenue Through Email, Releases “Email Monetization Strategies”
NEW YORK--(EON: Enhanced Online News)--Email has revolutionized interpersonal communication in both business and private settings and marketers increasingly seek effective means for using email to bui...  [ more ]
10/15/2009 - 04:25 PM
IAB Calls on FTC to Rescind Blogger Rules; Questions Constitutionality
NEW YORK--(EON: Enhanced Online News)--The Interactive Advertising Bureau (IAB) today called on the Federal Trade Commission (FTC) to withdraw recently issued enforcement guidance regarding the opinio...  [ more ]
10/05/2009 - 11:00 AM
Internet Ad Revenues at $10.9 Billion for First Half of ’09
NEW YORK--(EON: Enhanced Online News)--Today the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the first half of 20...  [ more ]
09/22/2009 - 11:00 PM
IAB Announces Winners Of MIXX Awards 2009, Celebrates Creativity in Interactive Advertising
NEW YORK--(EON: Enhanced Online News)--Digital media have altered the traditional relationships among marketers, agencies and media companies—and even with consumers themselves. Nowhere is this more a...  [ more ]
09/21/2009 - 09:00 AM
IAB Advances Its Commitment to Growth of Digital Video, Releases “Long Form Video Overview”
NEW YORK--(EON: Enhanced Online News)--Long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. Continuing its leadership role in dev...  [ more ]
09/21/2009 - 09:00 AM
IAB Releases Final In-Game Advertising Measurement Guidelines
NEW YORK--(EON: Enhanced Online News)--Online gaming experiences are an increasingly important leisure activity for consumers of all ages, and marketers and game publishers have grappled with the best...  [ more ]
09/21/2009 - 08:00 AM
IAB MIXX 2009 Kicks off with a Fervent Celebration of Creativity in Interactive Advertising
NEW YORK--(EON: Enhanced Online News)--A driving force behind the rallying cry for a renaissance in interactive advertising, the Interactive Advertising Bureau (IAB) convened today the fifth annual MI...  [ more ]
08/05/2009 - 02:30 PM
MIXX 2009 To Showcase Powerful Roster of the Best Minds Fueling Interactive’s Creative Revolution
NEW YORK--(EON: Enhanced Online News)--Fervent calls for a creative revolution in online advertising have galvanized the ecosystem. A driving force behind this relaying cry, the Interactive Advertisin...  [ more ]
07/27/2009 - 10:00 AM
IAB MIXX Awards 2009 to Be Selected by a Who’s Who of Marketers, Agencies & Publishers
NEW YORK--(EON: Enhanced Online News)--The transformative effect of the Internet on advertising and marketing has resulted in new calls for a revolution in interactive creativity. One of the leading v...  [ more ]
07/23/2009 - 04:30 PM
IAB Commends First Media Companies on Passing Audits for Standardizing Click Measurement
NEW YORK--(EON: Enhanced Online News)--Recognizing the need to protect buyers, sellers and ultimately all consumers from click fraud, the interactive advertising industry has made it a priority to sta...  [ more ]
07/13/2009 - 09:00 AM
IAB Demystifies Mobile Advertising, Launches First-Ever Mobile Buyer’s Guide
NEW YORK--(EON: Enhanced Online News)--The proliferation of smartphones and consumers’ ever-increasing appetite for mobile interactive experiences have created unique marketing opportunities for adver...  [ more ]
07/02/2009 - 09:00 AM
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Key Trade Groups Release Comprehensive Privacy Principles for Use and Collection of Behavioral Data in Online Advertising
NEW YORK--(EON: Enhanced Online News)--A group of the nation's largest media and marketing trade associations today released self-regulatory principles to protect consumer privacy in ad-supported inte...  [ more ]
06/25/2009 - 04:36 PM
IAB Elects New Chair, David J. Moore, Chairman & Founder, 24/7 Real Media, and Vice Chair, Neil Ashe, President, CBS Interactive
NEW YORK--(EON: Enhanced Online News)--The Interactive Advertising Bureau (IAB) announced today that its Board of Directors has elected a new Chairman, David J. Moore, Chairman & Founder of 24/7 R...  [ more ]
06/15/2009 - 12:00 PM
IAB Standardizes In-Game Advertising Measurement, Releases New Guidelines for Public Comment
SAN FRANCISCO--(EON: Enhanced Online News)--As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results becaus...  [ more ]
06/10/2009 - 12:00 PM
Small Publishers Converge on Washington for IAB Long Tail Alliance Fly-In
WASHINGTON--(EON: Enhanced Online News)--In a first-of-its-kind show of strength, Long Tail web publishers from 25 Congressional districts and 13 U.S. states converged in Washington, D.C., to explain...  [ more ]
06/10/2009 - 12:00 PM
Ad-Supported Internet Contributes $300 Billion to U.S. Economy, Has Created 3.1 Million U.S. Jobs, Confirms Groundbreaking Study
WASHINGTON--(EON: Enhanced Online News)--Interactive advertising is responsible for $300 billion of economic activity in the U.S., according to a new study released today by the Interactive Advertisin...  [ more ]
06/05/2009 - 10:07 AM
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Internet Advertising Revenues at $5.5 Billion in Q1 ’09
NEW YORK--(EON: Enhanced Online News)--In a recessionary environment that has hit other media sectors with greater force, Internet advertising revenues in the U.S. were at $5.5 billion for the first q...  [ more ]
05/18/2009 - 09:00 AM
IAB Advances the Conversation, Releases Social Advertising Best Practices
NEW YORK--(EON: Enhanced Online News)--Social media allows consumers to interact with brands and become marketing messengers themselves—leading to the transformation of what was once a one-way communi...  [ more ]
05/12/2009 - 10:00 AM
IAB Releases Click Measurement Guidelines, Establishes Parameters for Counting Valid Clicks, Filtering Fraudulent Clicks
NEW YORK--(EON: Enhanced Online News)--To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IA...  [ more ]
05/05/2009 - 04:52 PM
IAB Brings Clarity and Definition to Social Media Advertising Metrics
NEW YORK--(EON: Enhanced Online News)--The advent of social media and its rapid adoption has created a seismic shift in the relationship between marketers and consumers. This transformation has brough...  [ more ]
04/30/2009 - 12:00 PM
IAB Launches Impression Exchange Solution
NEW YORK--(EON: Enhanced Online News)--Discrepancies have long been a challenge for the media industry and interactive advertising poses particular problems due to the different ways campaign data is...  [ more ]
04/30/2009 - 09:00 AM
IAB to Revise Interactive Ad Unit Standards; Brings Together Task Force of Top Talent to Re-Imagine Interactive Advertising
NEW YORK--(EON: Enhanced Online News)--The Interactive Advertising Bureau (IAB) today announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of...  [ more ]
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